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Melanie Kissell

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Reading the Online Marketing Obituary Column is a Joke

11/13/2015 · 23 Comments on Reading the Online Marketing Obituary Column is a Joke

Good thing I own a nice black dress, packets of purse-size Kleenex, and dark glasses. Every time I sneeze, there’s …

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Freebie or No Freebie – What’s Best?

01/25/2012 · 55 Comments on Freebie or No Freebie – What’s Best?

I’ve been reading a ton of discussions recently about whether it’s a good idea to offer your target audience a …

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Are You Hitting The “Reply” Button?

12/03/2011 · 32 Comments on Are You Hitting The “Reply” Button?

The name of the game in social media marketing is engagement. (It’s also leveraging, networking, offering valuable content, consistently showing …

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Limit Email To 140 Characters

04/18/2011 · 33 Comments on Limit Email To 140 Characters

Wouldn’t THAT be a novel idea?! Think about the time you or your virtual assistant could save tackling the big …

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Email Marketing: Unhappy With Your Open Rate?

12/08/2010 · 16 Comments on Email Marketing: Unhappy With Your Open Rate?

Have you felt the disappointment (sting) of sending out a broadcast to your list and having only a handful of …

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Best Way To Communicate With Your Audience

10/17/2010 · 14 Comments on Best Way To Communicate With Your Audience

To tap into the needs of your target audience and ramp up your marketing results … Communication is the key. …

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