Who knows? I don’t have a clue.
I didn’t pry into their personal lives.
But when I was introduced to these creative, hard-working, and highly-skilled gentlemen to give them some tips on promoting their work, it was very clear what they had in common …
“Leaky bucket marketing” – their shared nemesis.
I’ve never seen marketing buckets with so many holes!
The biggest and most apparent hole for the house painter, author, and musician in question?
The gaping hole of online marketing — how to spread their awesomeness around the internet and ways to boost their online visibility and credibility.
A marketing bucket with a really large hole is, obviously, not functional. It serves no purpose. Won’t work.
So how do you fix leaky bucket marketing?
First, let me toss a big fat caveat into the bucket (Or you can call it a “brief commercial break”, if you like).
I don’t “teach” online marketing and I don’t “perform” online marketing activities for solopreneurs or small business owners.
My tent is pitched in the “consulting” camp.
Got a question? I’ll answer it. Looking for a resource? I’ll provide it or I’ll find it. Need a marketing plan? I’m your gal. Don’t know how to use social media? You’re not alone. I’ll be your guide.
[End of caveat]
I hope that announcement gave you enough time to run to the kitchen for a tasty snack.
Now back to vanquishing leaky bucket marketing — specifically, repairing a gigantic hole in online marketing.
The following three items are needed to repair the hole:
1. 1.) Online Marketing Brainstorming Sheet
Your next great marketing strategy may hit when you least expect. Use electronic means or a simple sheet of paper to keep notes of any strategies you want to recall and possibly implement.
When an idea strikes, write it down!
2 2.) Online Marketing Calendar
Leave the mystery out! Create an annual or monthly calendar and fill in specific marketing activities you plan to work on every day.
Time and Date is a great resource for free calendars.
Examples of online marketing activities:
- Get listed in small business directories
- Write article and submit to article banks
- Create social bios
- Promote with video
- Create page at Google+, LinkedIn, Facebook
- Post in online forums
- Create an online photo album
- Write testimonials for other businesses
- Create an ideal client/customer board on Pinterest
- Start a Google+ hangout
- Create free auto-responder e-course
- Generate blogger buzz
- Get listed in blog directories
- Create a Power Point for Slideshare
- Get listed in geo-targeted directories
- Write and distribute a tip sheet
- Write and distribute a viral e-book/manifesto
- Present a teleseminar
- Add mp3 of teleseminar to your website and/or itunes
- Register at Amazon and review books
- Support an online cause
- Record a podcast
- Upload podcast to Sound Cloud
- Get listed in niche directories
- Start a free internet radio show
- Get listed in shopping sites
- Build a Squidoo lens
- Create your website press room
- Create an online newsletter
- Get listed in ezine directories
- Post comments on blogs in your niche
3 3.) Online Marketing Plan
No need to create a lengthy complicated document. Use the K.I.S.S (Keep It Super Simple) principle to design a plan that’s easy to understand and easy to implement.
Not sure where to begin? No problem.
Let’s pretend YOUR nemesis is leaky bucket marketing and you’ve hired me to be your marketing consultant. (Of course, you can’t hire me to fix that leak unless you have a sense of humor and you like to have fun. I won’t work with a stick in the mud. That’s my rule and I’m sticking to it.)
As part of your initial consultation …
I’m gifting you your very own Online Marketing Plan Template. (No opt in required) Rumor has it online marketing consultants are in abundance these days so this is my way of saying “thank you” for choosing me.
Wasn’t that fun?! We just met and you’re going home with a present … and a marketing bucket with no leaks.
The professional house painter, published author, and accomplished musician I consulted with also went home with special presents.
I love a happy ending … and a happy client.
Name your nemesis in the comment box and we’ll work together to vanquish it!
This post is part of the awesome Word Carnival. Read more posts on this month’s theme: Vanquish Your Nemesis: A Guide to Conquering Small Biz Evils