3 Simple Keys to a Strategic Plan that Rocks!

Every year, during the last couple of months, we turn our attention to “planning.”
And because it’s that time of year, we call it a strategic plan that sets us up for the next year’s growth.
You can spend tons of time, invest lots of energy and lose yourself in crafting a strategic plan for your business. Heck, there are so many elements that can go into creating an effective strategic plan that you can give up before you get started.

As a former corporate leader, I too, built strategic plans for my team.

One year, we went off to a conference room in the south of France to plan new skills development strategies for a revamped organization. It was a full week, heads down, locked together in a common goal. And I had tools, templates for us to use and complete. I asked them to do some homework before they arrived in France and we all left with a plan of activities and due dates at the end of our time together.

Now, I’m not that much of a hard driver, we did get out for dinner and wonderful French wine every evening. Great team building… smile.  But planning IS a huge part of the corporate environment.

What about we entrepreneurs?

Do we use planning as part of our strategy to grow our skills and business? Sorry to say, I don’t think it’s as widely used or greatly appreciated. And that’s too bad, because at a minimum it can help you get the “stuff” out of your head and on paper so that you can see the possibilities available to you.

I do know that one of the reasons it’s not used effectively is because it can take “time” to plan.

And when you’re focused on attracting clients, designing and delivering programs or products, planning takes a back seat. For that reason, I want to give you a “shortcut” to do some planning if you can’t invest the time to grow your business. (Yes I’m being facetious!) But if I can get you to do “some” planning it could actually open you up to more in-depth focus and results. 

So the 3 simple keys or “shortcuts” to a strategic plan that rocks revolve around a theme: [Read more...]

Even The Sharpest Knife Can’t Carve Its Own Handle

I’m stubborn.

And I’m a capable, independent, self-starter.

Just for good measure, let’s throw in a straight ‘A’ student all throughout my years in academia.

Not to mention how proud I am when I can replace the mechanism inside the toilet tank all by myself!

I don’t have just one little measly toolbox, I’ve got two big ones and an entire array of power tools (I love my B & D drill and my Makita palm sander).

But guess what?

All my capabilities, independent nature, smarts, and stubbornness combined aren’t enough to transform me into a successful entrepreneur.

Why?

No one can build a business alone.

I certainly can’t. It took me three years of struggling on my own to reach that conclusion.  And if you believe YOU can do it flying solo, you’re in for a long haul and some big disappointments.

Build community and camaraderie and don’t be too proud to reach out for some help.

Remember …

Even the sharpest knife can’t carve its own handle.

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My Twitter Motto: “There’s More to Life than Life Insurance”

You never want to be thought of as “THAT guy” or “THAT gal” on Twitter or any of the social media marketing venues.

You know, the person everyone finds distasteful and avoids like the plague!

Have you ever followed someone on Twitter who only talks about themselves or their business and products?

They’re either touting how wonderful their company is or how outrageously fabulous they are.  Yuck.

Very UN-attractive social media behavior.

Using Twitter for business really is easy, you just need to know “how” to go about it.

3 Steps to Avoid Becoming “THAT guy” on Twitter:

1.) Listen

2.) Respond

3.) Engage

Define Your Twitter Strategy – “Why” are you there?

  • Supporting a cause
  • Lead generation
  • Customer Support
  • Education
  • Product and Service Awareness
  • Mix of all of the above

Get Your Twitter Mix On

As an example:

10% – About yourself, your company, and your products or services

50% – Useful information for your target audience

20% – Joining interesting and fun conversations

5% – Posing thoughtful questions (which stimulate response and interaction)

5% – Tips which can make your followers lives better and easier

10% – Follow-ups and notes of appreciation for your peeps

Your Twitter-for-Business Plan

At the very least decide:

When (what days) and what time/s you’ll use Twitter and …

For how long – 15 minutes every morning?  1 hour every evening?

**If you’re an online marketer and small business owner who’s using Twitter successfully for business, what tips or suggestions can you add here?

Please leave your comments and help others who may not be having much success or finding much value in using Twitter.

Thanks!

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4 Ways to Identify Your Ideal Prospect

Your marketing messages should always be crafted and centered around “who” you serve and “how” you intend to serve them.

Today let’s focus on the “who”your ideal prospect.

To zero in on your ideal target audience …

You need to turn yourself into a prospect profiler!

4 Ways to Identify Your Ideal Prospect:


1.) GEOGRAPHICAL TARGETING – Specific locales (regions, counties, cities, communities)

2.) DEMOGRAPHIC TARGETING – Age, Gender, Marital Status, Occupation, Income, Education level

3.) PSYCHOLOGICAL TARGETING – Values, Fears, Desires, Goals

4.) ASSOCIATION TARGETING – Your ‘warm’ market (people you’ve met, know, or networked with)

Now let’s take it one step further and take a look at the …

Ideal Prospect Equation:


Physical description + Psychological description + Their problem + The Solution + Where to find them + How you will communicate with them

What steps have you taken to identify YOUR ideal prospect?

Can you add anything to what I’ve shared with you here?

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Do You Have an Indestructible Business?

You can go broke being successful (I mean literally, lose your shirt)

Even if you have plenty of clients and/or customers and lots of work coming in, spreading yourself too thin and not paying attention to the fundamentals can really take a toll on your ability to serve your target market and grow your business successfully.

Just being passionate and good at your craft won’t keep you in business.

Yes, you may be keeping your clients and customers very happy.  But are you sure you can always pay the bills?  And do you have any idea what will happen next year, next month, or even next week?

You can do an excellent job for those you serve but you can also undervalue your contribution to them.

You see where your genius lies but the “undervaluing” can result in: [Read more...]

Is It Too Risky To Change Horses Midstream And Shift The Focus Of Your Business?

I don’t know.  But I’m about to find out.

Have you ever felt like your online marketing business is in transition or maybe you need to go back to the drawing board and reassess your focus, your purpose, or your goals?

Change is inevitable in life and I’m finding the same to be true in business.

For the past couple of years, I’ve been reaching out to single mom entrepreneurs who want to start an online business and those that are struggling to achieve success in their current business.  I love my niche and it’s become a very comfortable nesting place for me.  After all, I’ve been a single mom for almost two decades and I have mounds of online marketing experience so I feel justified in deeming myself an expert in my niche.

Good for me, right?  So why would I consider the notion of changing horses midstream?  Why take such a risk?

I have tremendous compassion and a sincere affinity for mom entrepreneurs.  I’m a nurturer by nature and nothing makes me happier than helping others – especially moms.  But in the process, I’ve discovered I’m shortchanging myself by disregarding a lifelong passion with thirty years experience attached.

So what am I getting at here? [Read more...]

So You want to be a Freelance Writer

Guest post by Lisbeth Tanz

One of the things I hear most frequently from new freelance writers is that they didn’texpect it to be so hard.

If they had asked me, I could have told them that doing this work isn’t the easiest way to earn a living, at least not initially.

No new business is easy – but when you consider that all you need to start a writing business is a computer, Internet connection, telephone, fax (maybe) and writing talent, it seems like a slam dunk.

However, starting a writing business takes more than just good writing skills. It takes business savvy (or the willingness to develop it), the ability and desire to work hard to get established and an understanding that money won’t start flowing immediately (unless you’re really, really fortunate).

Here are 10 things to consider before you declare yourself in business as a writer:

  1. Identify the things you know a lot about and would enjoy writing about.
  2. Determine how much time per day you will be able to pursue your writing business dream.
  3. Determine the market(s) you want to pursue. Do you want to write for magazines? Newspapers? Web content providers? Your own content? Do you want to create your own products? Do you want to be an affiliate marketer? (You’d be surprised at how much writing is necessary when you promote the products of others effectively.) NOTE:  Each of these markets is different and you may not be able to find work for some of them on the job boards.
  4. Analyze (don’t just look at) the top job boards:  guru.com, elance.com and odesk.com. There are others, but these three are probably the biggest. I could write a post or three on just this topic. You’ll want to look for what the most successful bidders are doing and emulate them.
  5. Take a stroll over to Craigslist to see what freelance gigs might be posted there. Sometimes I find hidden gems on my local Craigslist.
  6. Now that you’ve done some research, you’re better prepared to write down three goals you would like to achieve with your writing business in the next three months, six months and 12 months. Setting goals helps you stay focused.
  7. You’ll also want to calculate how much money you must earn to make this venture worthwhile. You can learn how in this post I wrote about calculating your freelance writing rates .
  8. If you don’t have any writing examples, create some! You won’t need many, but you will need to create a few that can demonstrate your writing ability.
  9. Consider where and when you’ll do your writing. If you have three kids under three, this could be a challenge. But people manage extreme or difficult situations and still make time for writing, so get creative with your planning.
  10. If your skills aren’t up to snuff, search for mentors, websites and books that can help you improve your skills.

There are many other things to consider, but these should get you started. You might have noticed that I didn’t talk about coming up with a business name, creating a logo, making business cards, etc. That’s because you will best serve yourself by considering these 10 points before you jump headfirst into a writing business.

Many thanks to Melanie for giving me the opportunity to guest post on Solo Mompreneur!

Lisbeth Tanz is a freelance copywriter and editor. Her business, The Hired Pen, was started on a wing and a prayer in 2004 (before she understood the 10 points above). Since then she’s written and edited for a wide variety of business clients, but focuses primarily on alternative health and wellness, home improvement and pets/animal companion writing. She’s continually amazed at all there is to learn about writing and business and enjoys sharing her newfound knowledge with new and experienced writers at www.savvyfreelancewriters.com. You can also find her on Facebook, Twitter and LinkedIn .

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In Case Of Emergency – Affiliate Marketing Part 1

Although I’ve been a medical professional for many years, I’m not talking about medical emergencies here.  Let’s put all of those into the hands of the skilled and fine emergency room physicians.

However, I do want to talk about what you can do to put a band-aid on your business in case of a solo entrepreneur emergency.

If you’re brand new to the internet, you’ll want to keep a big box of these band-aids on hand.

You’ll need a smaller supply if you’re a seasoned solo professional and you experience only an occasional cut or scrape.

Whether you’ve been a solo pro for years or you’re just getting your internet biz off the ground …

You need affiliate marketing band-aids!

You’ve been a “promotion and recommendation” expert since kindergarten.

When you got a new toy for your birthday, you shared it and showed it off to your friends.  And when you put on a spiffy new pair of Keds sneakers, you instantly became a walking advertisement – literally and figuratively!

In this series, I’ll be talking about how you can rely on affiliate marketing to create streams of income or heal a drop in sales.

To begin this journey with me, grab a FREE copy of Affiliate Classroom Magazine and read the comparison of different affiliate marketing business models.  No, I am not an affiliate for this magazine.

Choose a business model that fits your goals and your personality.

See you for Part 2!

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Blogitty Blog, Blog, Blog

Having a business blog has become as important (critical, really!) as having a business card.

Your blog should be considered the hub of all your online business building activities. And you should be posting at least two or three times a week – more often would be even better.

What I’m hearing, over and over again, from small business owners and solo professionals is that they’re feeling overwhelmed at the notion of maintaining a blog. Their biggest concern is writer’s block.

They write a few blog posts and then they draw a blank and can’t seem to come up with ongoing, interesting, creative topics to blog about. If this is the case for you, put your worries to rest.

I found a wonderful free resource that will have you swimming in ideas to blog about. It’s a blogging calendar and planner for the entire year that also includes some really intriguing and downright funny holidays and observances celebrated everywhere. I printed out my own copy as soon as I discovered this really cool blogging tool.

Don’t know what to blog about? Just check your calendar! Download A Free 2010 Blogging Calendar and Planner today.

Don’t be concerned about relevancy of this calendar since half the year is already over.  We’ve still got the second half to go, right?!

I love tools and resources like this that help to keep me organized and give me lots of inspiration.

I’d also really love to hear what kinds of tools YOU use to come up with fresh content for your blog.

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Pigeonhole Posts

Today I’m going to write what I call a “pigeonhole” post.

After you read the post, use the comment box below to tell me your definition of a pigeonhole post.

On with the post …

When I share a business success formula with my target audience, a quote from Adam Urbanski always sticks in the forefront of my mind.  Adam says, “Your offerings should be ‘pain killers’ versus vitamins.”

My audience is short on time.

They want the most valuable business-building information that’s as concise as possible – consumed and digested quickly and painlessly.

No slow-acting, time-released vitamins for these folks!

Here’s the formula I give them:

1) Get to know yourself – Make a list of your attributes (gifts, talents, strengths, life and work experiences)

2) Develop and research your ideas – Find out what others have done in your field, what kinds of problems people are looking to solve, and what they are willing to pay for the solutions.

3) Clearly define your message – Who will you serve?  How will you serve them?

4) Marketing your product or service – Stick with three to five marketing platforms till you have mastered them.  Then start adding more.

The best strategy for business success is to be a good listener.  Listen to your target market and be first in line to answer their questions and provide solutions to their problems.

(I’ll be curious to read what you think a pigeonhole post is!)



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