You never want to be thought of as “THAT guy” or “THAT gal” on Twitter or any of the social media marketing venues.
You know, the person everyone finds distasteful and avoids like the plague!
Have you ever followed someone on Twitter who only talks about themselves or their business and products?
They’re either touting how wonderful their company is or how outrageously fabulous they are. Yuck.
Very UN-attractive social media behavior.
Using Twitter for business really is easy, you just need to know “how” to go about it.
3 Steps to Avoid Becoming “THAT guy” on Twitter:
Define Your Twitter Strategy – “Why” are you there?
- Supporting a cause
- Lead generation
- Customer Support
- Product and Service Awareness
- Mix of all of the above
Get Your Twitter Mix On
As an example:
10% – About yourself, your company, and your products or services
50% – Useful information for your target audience
20% – Joining interesting and fun conversations
5% – Posing thoughtful questions (which stimulate response and interaction)
5% – Tips which can make your followers lives better and easier
10% – Follow-ups and notes of appreciation for your peeps
Your Twitter-for-Business Plan
At the very least decide:
When (what days) and what time/s you’ll use Twitter and …
For how long – 15 minutes every morning? 1 hour every evening?
**If you’re an online marketer and small business owner who’s using Twitter successfully for business, what tips or suggestions can you add here?
Please leave your comments and help others who may not be having much success or finding much value in using Twitter.
- An Irritating Neighbor – You – Your Business – And Twitter (melaniekissell.com)
- 8 Ways Entrepreneurs Can Get More Out of Twitter (mashable.com)