Have you noticed how much talking everyone is doing on the internet?
Some people refer to it as noise.
- People are Tweeting up a storm on Twitter.
- Blog posts and articles are being published by the thousands.
- Facebook status updates are rolling in like there’s no tomorrow.
- Teleseminars and webinars abound.
- Group discussions on LinkedIn are too numerous to count.
- Internet tv and radio channels are sprouting up faster than weeds.
- New freebie offers keep appearing as if magic.
- Podcasts and videos are being produced at lightning speed.
To coin a phrase from my friend, Martha Giffen, “It’s all good!”
It’s not only good, but all the talking people are doing is essential to success as an online marketer.
With all the “talking” going on …
Who’s doing the “listening”?
Do the math — Maybe there’s a reason we have TWO ears and ONE mouth.
Listening is a critical communication skill. If you want people to listen to what you have to say and your intention is to build a lasting relationship with your target audience, you’ve got to stop some of the talking and learn to be a better listener.
Have you ever had a conversation with someone who won’t let you get a word in edgewise? You can’t shoehorn in a word if you tried?
That person was doing zero listening.
So don’t just jump from one online activity to the next, to the next, to the next in an effort to gain the attention of your target market.
Instead, become a better listener by tuning in to the needs of your prospects, customers, and clients.
- Listen to the questions they’re asking.
- Listen to the problems they’re facing.
- Listen for emotional triggers and clues to their frustrations.
- Listen to the comments they post on your blog.
- Listen to discussions they’re having on forums and in groups.
How well you listen has a major impact on your effectiveness as a small business owner, your ability to influence and persuade, and on the quality of your relationships with others.
So listen up!
- Have you mastered the skill of listening?
- How do you listen to your target audience?