I was reading the Viva Visibility Blog from Nancy Marmolejo this past week and she suggested a really intriguing 20-minute exercise for online marketers to create “teachable moments” for your target audience.
It’s very simple. Actually, it’s fun!
Just look around your immediate environment and see what objects, knickknacks, or items you discover that you could transform into good marketing tips or lessons for prospects, subscribers, or colleagues in your niche.
This is what I took notice of on my desk that I can transform into teachable moments:
1) Large ceramic mug overflowing with pencils, pens, markers, etc. I don’t use or need half of these writing implements.
Teachable moment: Clean up your act, get organized, and declutter your office space for better concentration and less distraction.
2) Intricately designed wrought iron napkin holder. I use this to hold my mail.
Teachable moment: “Recycle” your posts, articles, podcasts, teleseminars, videos, etc. into info products or programs you can sell.
3) Hat box that’s imprinted with pictures of beach-y and exotic vacation locales. I keep business cards, postage stamps, my calculator, etc. in this box.
Teachable moment: Rest and relaxation, a much needed break, or even a vacation from work is essential for your well being and your success as an independent business owner.
Getting the idea? Now look around your home, office, or even your back porch and see what you can use as teachable moments.
I bet you’ll be surprised at what you find!