My mom had her own endearing version that went something like this …
“If so-and-so is going to jump off a bridge, are you going to jump off, too?!”
And the obvious answer, of course, was “No”.
But in the arena of online marketing and small business ownership, “Monkey See-Monkey Do” can be a really good business building strategy. The goal is Not to become a copy cat but to become aware of what other success minded marketers are doing and put your own fingerprint on those tools, tactics, and techniques.
Here’s how you can start tapping into your inner monkey:
1) Have you seen an opt-in form and offer that’s really attention-grabbing and triggers you to take action? What are the elements that appeal to you the most? Is it the shape or colors used that caught your eye? Or maybe the graphic? The call to action? The location on the page?
Scrutinize your own opt-in box and freebie offer and incorporate those elements that you find most effective.
2) Have a favorite blog or two or three that you visit regularly? What is it about those particular blogs that strike your fancy? What are the blog owners/authors doing that keep you coming back for more? Are they great storytellers? Do they offer fabulous tips related to your niche? Is it their sense of humor that attracts you? Maybe the layout of their blogs?
Begin weaving those ”I’ve-got-you-hooked” components into your own blog.
3) Ever come across social media profiles that just knock your socks off? A short bio that causes you to click the person’s link immediately to discover more? What kinds of adjectives or action words have they used? Do they note only their business expertise or are personal facts included, too? What is it about their profile that intrigues you?
Read your own profile/bio with discerning eyes. Then re-vamp it to be as compelling as your favorites.
There are lots of creative ways to tap into your inner monkey. When you “See” something that’s working for someone else, start “Do”-ing it!