What do you think is one of the biggest factors for someone making the decision to join your list, download your free offer, or purchase your products and services?  WHY do people consider you to be an expert in your niche and choose to work with you?  Well, I’ll tell you what it’s NOT.

Your prospects, clients, and customers don’t think of you as an expert because you’ve built a better mouse trap, drive the fanciest car, or sell an invention that scrubs their toilet while they sleep!

It’s sometimes a hard pill to swallow as a small business owner, but people don’t really care about YOU.  Ouch.

So what do people care about?  What do they look for that will absolutely cement you in as an expert in their eyes?

Third-party endorsements – oftentimes referred to as Testimonials or Social Proof.  People put a lot of weight on what OTHER people have to say about you.  They need to know that people JUST LIKE THEM are coming to you to find solutions to their problems.

If you’re just getting your new business off the ground and you don’t have any testimonials yet, don’t worry.  Start by asking your friends, colleagues, and subscribers to your list to provide you with “A Toot Of The Horn”.

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