I don’t know. But I’m about to find out.
Have you ever felt like your online marketing business is in transition or maybe you need to go back to the drawing board and reassess your focus, your purpose, or your goals?
Change is inevitable in life and I’m finding the same to be true in business.
For the past couple of years, I’ve been reaching out to single mom entrepreneurs who want to start an online business and those that are struggling to achieve success in their current business. I love my niche and it’s become a very comfortable nesting place for me. After all, I’ve been a single mom for almost two decades and I have mounds of online marketing experience so I feel justified in deeming myself an expert in my niche.
Good for me, right? So why would I consider the notion of changing horses midstream? Why take such a risk?
I have tremendous compassion and a sincere affinity for mom entrepreneurs. I’m a nurturer by nature and nothing makes me happier than helping others – especially moms. But in the process, I’ve discovered I’m shortchanging myself by disregarding a lifelong passion with thirty years experience attached.
So what am I getting at here?
I’m about to shift gears and bring my offline profession – online. It’s high time to start serving a new target audience and share my expertise as a licensed perinatal educator and lactation specialist.
Will I be saying goodbye to solo mompreneurs? I haven’t decided yet. But I promise I’ll keep you posted.
If you’ve ever changed your business focus, niche, or target audience as an established online marketer, I’d love to hear your thoughts on why you decided to change horses midstream.