Affiliate marketing can be an excellent way to get started in business online or a powerful, profitable addition to a current business.
There are amazing and wonderful products to sell and wonderful product owners to partner with.
Being an affiliate marketer isn’t just about making money, it’s about promoting products that you believe in and are passionate about – this is key to becoming a successful affiliate.
But what if affiliate marketing doesn’t seem to be working for you?
Here are some of the common mistakes to avoid when you are starting out as an affiliate marketer:
1) There’s a disconnect with your visitors
No matter how interesting and informative the content of your site is, most of your visitors won’t stay and browse unless you have injected some of your personality into it. Add some personal details, perhaps a photo or an about me page, and try to make the content sound as though you are actually talking to your visitors. Write conversationally, as if you were speaking to your sister or your best friend.
2) All lookers and no buyers
This problem is generally caused by failure to really pre-sell the products you are promoting. Anticipating the needs of your audience and convincing them that your affiliate product will address that need should increase your conversion rate. A well designed site will have your customers prepared to buy the product before they even click on the link.
3) Not taking names
Don’t forget to ask your customers for their e-mail addresses, whether that is to receive a newsletter, e-book, audio, video, or a free report. If you don’t, you are missing out on a great opportunity. Very few people buy from a site on their first visit. So capture their e-mail addresses in exchange for something of value so you can gain their trust and confidence and ensure you have future chances to sell to them.
4) Leaving out the human element
Human elements sell better than clever copy every time! Don’t rely on advertising over testimonials. Although banner ads in the sidebars on your webpage can lead to affiliate sales, they are not as effective as personal recommendations and endorsements.
Online customers are becoming immune to traditional advertising but the human element of a recommendation can still dramatically increase your sales. Even though your customers are probably aware that you make a commission from recommending a product, they will reason that you would not endorse something you didn’t believe in because that would damage your reputation and credibility.
Do write a heartfelt enthusiastic endorsement. It may take some practice, but it will be well worth the effort when the commissions begin to roll in.
5) Tell before you sell
Too much sales-y stuff and too little content turns people off. Whether you are promoting affiliate products via a website or information products, your customers will want to learn something from you rather than reading a blatant sales pitch.
As a general rule, you should be aiming for 90% high quality informative content and 10% sales content on your site.
6) Repeating the same mistakes
Many affiliate marketers find they are only making a small profit from one product, so they decide to promote a large number of products in order to increase this income. All you really achieve with this is repeating a formula that doesn’t work very effectively.
If you are not generating much income from your affiliate products, look at different ways to market them. Having a few well-marketed products is always better than hundreds that get little exposure. Don’t be afraid to try out some new marketing platforms and strategies.
See you for Part 5 – The Grand Finale!