Guest Post by Yvonne A. Jones

Every woman needs to remember that she is beautiful because of who she is and what comes from within her.

Many people consider someone beautiful because of the shape of their face, or perhaps specific areas of the face like eyes, nose, or lips.  In some societies a tall woman is considered beautiful, whereas another culture may view a full-figured woman as the ideal woman and most beautiful.

These elements of outward appearance are beautiful in themselves; however, it is the inner strength and character that radiates or shines through your facial expressions; the warmth of your smile, the joy of life reflected in your eyes, and the purposeful stride in your walk that add to and reflect true beauty.  Your self-confidence and awareness of yourself, your spirituality and your relationship with others are also aspects of your personality that allow for your inner beauty to shine through.

In light of the foregoing, some persons may wonder why would there be a need for women to wear makeup if true beauty comes from within?   When we talk of makeup in this article, we are using the concept of “less is more.”  What this means is that caring for your skin is the primary concern and makeup or cosmetics should be used to highlight and enhance your natural beauty, not to hide it.

The use of makeup is very subjective.  There are persons women who absolutely refuse to wear any type of color on the face and that should be respected.  However, these women should be encouraged to take very good care of their skin by using quality skin care products designed to meet their specific needs.

In my years as a Skin Care and Image Consultant I found that many times women said they did not use makeup or color cosmetics because they did not know how to use them and they were ‘turned off’ either by other women who layered on too many products that detracted rather than attracted, or they saw people wearing colors that were not suitable for them.  A basic challenge for many women is finding and selecting the correct foundation that matches and blends with their skin tone.  For many of these women, just adding a soft lip gloss and a mineral pressed powder often gave them a more professional look and quite often these simple steps made the difference between frumpy and attractive to the beholder.

The key to wearing color cosmetics is that it should complement your natural skin tone, not cover it over.  While there are no hard and fast rules for make-up application, because this is a very subjective area, your makeup should be appropriate to the occasion.  In the same way that you would not wear a sparkly sheer outfit to your corporate day job or networking event, your look should be appropriate to the time of day and occasion.  Every woman has or can develop her personal style; your may be the “minimalist” or you may be the “lay-it-on-thick” type, but either way you need to feel comfortable with your style as well as recognize the impact your outward appearance can have on others with whom you come in contact.

Do not be afraid to use color cosmetics.  Have fun with it and develop your own style.  Use makeup as a tool to help you build your self-confidence.  This is not just theory.  I’ve personally witnessed women who discovered that with just a hit on color that highlighted the color of their eyes; enhanced their cheekbones, or simply reduced the level of shine on their face they immediately felt better about themselves.  This was often reflected in the fact that they stood and walked a little taller and felt more confident in themselves.  When you feel this way, your  feelings will be reflected on the outside and in turn you will draw people to you.

Yvonne A Jones has been a Skin Care and Image Consultant for over 10 years and enjoys helping women feel great about their skin and image.  She has helped many women over the years to enjoy the flexibility of their own home-based business. She offers tips and advice for the boomer woman on her blog at http://yvonneajones.com.

Yvonne is also an Internet Marketer who helps new entrepreneurs cultivate the right mindset, create an online presence and build their own brand.  Her website is at http://mysucesscircleonline.com.

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