Now don’t run away just yet. Stick with me and let me explain. I promise you’ll be glad you have lots of problems.
I don’t blame you if you’re thinking you just bumped into the craziest person on the internet. That’s okay. I’ve been called worse things than that.
Stop for a moment and ask yourself this question …
Is it really a program, product, or service you’re offering your prospects, clients, or customers? I hope not.
Maybe you’re selling a miracle wrinkle cream or fresh-baked bread or tax consultations for small business owners. Or you might teach a cycling class or train dogs how to stay off the furniture. You may even be a tour guide or a home decorator or a childbirth educator. That’s great! But I’ve got a big secret to tell you. You’re not really selling ANY of those things! You’re selling “solutions” to problems.
For example …
Someone who’s selling wrinkle cream isn’t really selling a skin care product. They’re selling a “solution” for looking younger and more vibrant. If someone owns a dog that won’t stay off the couch, they’re looking for a “solution”.
If you think in terms of what problems you can solve for the target market you serve, you’ve got the foundation for a very successful business. Instead of focusing on products and programs, focus on ways to alleviate people’s pain, worry, and frustration.
Keep looking for more problems!