You might enjoy this more if you listen!
When I was a kid, the first thing I grabbed out of the Sunday edition of the Pittsburgh Post Gazette was the “funnies”. I started my morning off on a happy note by reading the comic strips.
Forget about the front page headlines – most of that stuff fell under the categories of boring, tragic, political, or I-really-don’t-give-a-hoot!
One thing I value a lot is a sense of humor and I think it’s because so few people have one! And I consider it a wonderful asset.
I take humor very seriously. There’s probably an oxymoron somewhere in that statement. 🙂
Humor will take you a long way in life in all of your relationships, even the relationships you have with your target audience.
But telling jokes isn’t what I’m talking about and it’s not a good idea. You wouldn’t want to start off a teleseminar, for example, by saying, “Three men went into a bar. One was a priest, one was a rabbi, …” and you know the rest of that joke. Trust me, that won’t work, so don’t go there.
So how can you incorporate a splash of humor into your on-stage deliveries, email marketing campaigns, blog posts, teleseminars, podcasts, and internet radio shows?
LAUGH AT YOURSELF. It works like a charm.
Let me give you an example of how I laugh at myself when I’m introducing myself to a new group of students in my childbirth education classes. And please keep in mind that I teach a 2-hour class that starts at 7:00 PM. And when you’re pregnant, 7:30 is bedtime! So it’s not exactly easy to keep these people awake!
Here’s how my introduction goes …
“Good evening. My name is Melanie and I’m a single mom with four daughters, including a set of twins. What that really translates into is four weddings to pay for and a house full of PMS!”
That always gets a laugh and breaks the ice. However, what I’ve just shared with them is the truth and it’s really not funny.
But it works because I’m laughing at myself.
Can you think of a way you could incorporate humor into your business and marketing strategies?