Your marketing messages should always be crafted and centered around “who” you serve and “how” you intend to serve them.
Today let’s focus on the “who” – your ideal prospect.
To zero in on your ideal target audience …
You need to turn yourself into a prospect profiler!
4 Ways to Identify Your Ideal Prospect:
1.) GEOGRAPHICAL TARGETING – Specific locales (regions, counties, cities, communities)
2.) DEMOGRAPHIC TARGETING – Age, Gender, Marital Status, Occupation, Income, Education level
3.) PSYCHOLOGICAL TARGETING – Values, Fears, Desires, Goals
4.) ASSOCIATION TARGETING – Your ‘warm’ market (people you’ve met, know, or networked with)
Now let’s take it one step further and take a look at the …
Ideal Prospect Equation:
Physical description + Psychological description + Their problem + The Solution + Where to find them + How you will communicate with them
What steps have you taken to identify YOUR ideal prospect?
Can you add anything to what I’ve shared with you here?
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Good strategy, Veronica — sounds pretty sensible and worth the effort to me!
Thanks for swinging by. 🙂
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These “vocabulary words” and definations are going in my special notebook. I think that if I “tag” each of my contacts that are not quite the “ideal target range” with an “identity”, then I can figure out how to move them to a different level. In my business, I have a large range of ideal customers and it makes my marketing very differential and stategic.
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Good tips, Sheila! I’ve been hearing positive feedback about using “Google Trends” but I’m not familiar with “Google Insights.” Thank you — I’ll do my research. 🙂
I’ve also got “Google Alerts” set up with keywords specific to my niche. I find it a really good tool.
Have a wonderful weekend!
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Melanie,
I think you pretty much covered it. Sometimes people will look at income levels, for instance if you were selling real estate you might find that helpful.
I like to use Google trends and Google Insights, to identify a target market.