Every success-minded online marketing entrepreneur, business coach, consultant, self-employed professional, and freelancer needs a blog.
Here’s an equation I learned from Lexi Rodrigo that demonstrates the foundational components of online marketing success:
BLOG + EMAIL MARKETING = PROFITABLE ONLINE BIZ
Your business blog is your most powerful tool for attracting prospects, clients, customers, and even joint venture partners because:
1) It’s a platform for showcasing your talents, skills, and specialized knowledge. It puts you center stage in the spotlight!
2) It encourages interaction and builds community with people who share common interests, objectives, and goals. It’s the perfect place for your target audience to hang out, enjoy the view, and gather some helpful tips, resources, and expert information from you.
3) It’s a place to share the need for and demonstrate the results others have experienced from using your products and/or services. Case studies and product reviews are two of the most popular and most attractive types of blog posts.
4) It’s easy to use and provides you a central location for your online marketing and networking efforts. From all other locations on the internet, always strive to send people back to your blog to gather more information on a topic, subscribe to your list, or learn more about you and what you have to offer.
Your blog is the hub of all your business-building activities. What are some ways you are making your blog a strong magnet?