You have something to say.
Just the thought of knowing there may be thousands of entrepreneurs in your same niche can be pretty intimidating.
Like it or not, unless you are selling one-of-a-kind handmade items, expect to have tons of savvy competitors hovering around who are working diligently to grab your target audience by the lapels to gain their attention!
So start thinking about your competition in a different, meaningful, and positive way. Consider your business “You, Incorporated”.
There’s only one of you in this world and “you” CAN’T be duplicated.
Study your competitors and determine what you can add to what they’re already offering or what you can do differently or better than them. Identify your “competitive advantage” – your leading edge.
Sometimes the biggest difference between you and the competition in your niche isn’t “what” you have to say, it’s “how” you say it. Maybe you have more effective communication skills, a powerful edginess to the copy you write, or a welcomed sense of humor your competitors don’t possess.
Maybe the ONLY difference between you and the next guy in your niche is that you have mastered how to boost your online visibility – which will place you MUCH closer to the finish line in the race to win over the attention of your target audience!
Don’t be scared off by competition. Embrace the notion and use it to your advantage.
Give your prospects, customers, and clients something they can’t get anywhere else. Give them YOU.