And I’m not talking about considerations like gender, race, age, income, education, home ownership, employment status, or location.
Let’s leave the demographics of your audience out of this conversation.
I’m talking about the roadblocks and the problems they face. Chances are pretty good you’ve experienced the exact same issues.
The reason I say this is because, once you’ve encountered a problem and found a way to resolve it, you can teach others to do the same. You become the expert or the go-to person because you’ve gone through the learning curve, the ups and downs, and the ins and outs.
You’re all over this problem like white on rice!
The advice, direction, instruction, and resources you’ll share with your target audience will most often come from firsthand experience.
I’ll use myself as an example.
I know what it’s like to be a single mom and try to start up a business online with very limited finances. As the saying goes, I can pinch a penny till it squeaks!
I’ve been researching and testing low-cost and no-cost marketing strategies and platforms for the past three years. And I know, without question, that the single mom entrepreneurs I meet are going to want to get their hands on this kind of information.
This is a good example of what my target audience and I have in common.
What kinds of similarities are there between you and your target audience?
As soon as you figure out what they are, these will be the areas where you’ll be able to help them out the most – where you become most credible and hold the most value to them.
Concentrate your marketing efforts and showcase your expertise in those areas and you’ll be very successful.
What are your areas of expertise that are the biggest benefit to your customers and clients?