If your small business is in a culinary niche, then posting a Tweet like “What’s for dinner tonight?” is totally appropriate. It’s directly related to your business and what you have to offer.
But if you’re NOT in a food-related industry, then what?
Most likely you’ll just “confuse” your audience and we all know what happens when they get confused, right?
They don’t take action.
As online marketers, we sometimes get mixed messages about the most effective ways to use social media to build our businesses.
I’m sure you’ve heard, by now, it’s never socially acceptable to send out a boatload of sales pitches on social media sites.
So if we’re trying to build a business and make sales and we’re not supposed to try to sell anybody anything, then what in the world are we supposed to be sharing with our target audience on Twitter, Facebook, and other social media venues?!
Certainly not what we’re cooking for dinner – once again, unless the information is related to your niche.
Your social media updates need to be a delicate balance of messages in these two categories:
1.) Relationship-building messages
2.) Promotional messages
My next post will go into detail and give some specific examples. Stay tuned.
In the meantime, please give me some of your ideas of what a “relationship-building message” would look like and one that is “promotional” in nature.
Are you sending out both?
Thanks and I’m looking forward to reading your comments.