To Blog or Not to Blog – That is the Question!

Guest post by Jane Lee

One might ask why bother blogging? I just do not have the time to blog. What is in it for me? Definitely, I hear all your concerns.

With business both now online, off-line, and corporations, everyone asks do you have a website/blog?

Your website is now your storefront. Prospects, clients/customers walk into your establishment and they want to see what you are all about. Your blog is that connection with your readers just like the customers walking into the store. They find out about your specials of the day, the types of service that you offer them and information that will help them make an informed decision of which product/services is right for them.

Here are the 3 key reasons why you should be blogging on a regular basis:

1) Keep your prospects, clients/customers up to date on what is happening. Think of yourself as a newspaper or magazine. You are providing consumer information that they may not be aware of and they are coming to you for resources.

2) By providing rich content and information, your prospects, clients/customers see you as the expert in your field and this builds credibility.

3) It takes time for visitors to find you.  If you are a brand like Coke-Cola, then everyone is familiar with your service. By blogging, reciprocating, and becoming visible in the community, others will start to notice and begin to follow you.

Happy Blogging and to your Great Success!

Jane Lee is a Marketing and Sales Coach who loves to blog. She teaches coaches, service professionals, and solo entrepreneurs how to sell authentically with confidence and ease.

{mysig}  Thanks for being a guest author on my blog today, Jane!

  • For me, your blog is also a sales page. It’s selling me WIFM (what’s in it for me) to keep coming back to find out what you have to say and whether I an interested enough to buy your product.

    I found from the blog 30 challenged a number of blogs I’m returning to because they provide valuabe information. So, when they offer a product, I’m more inclined to buy because I already know they put out a valuable blog therefore, I trust they will put out a valuable product.

    Keep blogging everyone.
    Joyce

    • I agree, Joyce. You blog is, to some degree, an advertisement for you and what you have to offer. The key is to make your posts interesting, authentic, and informative. If you can accomplish that, you’ll keep your readers coming back for more.

      And the trust factor absolutely plays a big role in blogging!

      Hugs,
      Melanie

  • There are so many ways to use a blog.

    I’ve followed Pat OBryan http://patobryan.com/blog for years and he uses his blog to build relationships only. He teaches very little information by way of his blog. He shares commentary about political issues, vacations etc. Once in awhile he teaches a Marketing principle… but generally saves that information for e-books etc. He only blogs when he get a notion.

    Now his friend, Joe Vitale http:blog.mrfire.com at one time used his blog to teach Marketing Principles… but now uses his blog to push his products. I love to read his blog because I learn different marketing tactics he uses to get one interested in his products.

    I personally like blogs that give good information and yet offer something personal once in a while.

    • I’ll second that motion, Kathy. I like a good mix, too. It gets a little boring and ho-hum after a while to read a blog that’s used exclusively for promoting. But I believe the very best blogs are the ones that can take a personal story and tie it in to a business-related lesson or issue. When someone can accomplish that, they’ve really captured the best of both worlds! 🙂

      Melanie

  • Looks like Jane’s got this blogging thing wired, Sheila! 🙂

  • These are 3 good reasons for any business to blog.

    It is a great way to build credibility. When someone goes to look for you on the Internet…there you are with plenty of info.

  • SheilaAtwood

    RT @MelanieKissell: Look who’s talking on my blog today – Meet my guest author: http://www.melaniekissell.com/2010/07/to… #blog30