• For me, your blog is also a sales page. It’s selling me WIFM (what’s in it for me) to keep coming back to find out what you have to say and whether I an interested enough to buy your product.

    I found from the blog 30 challenged a number of blogs I’m returning to because they provide valuabe information. So, when they offer a product, I’m more inclined to buy because I already know they put out a valuable blog therefore, I trust they will put out a valuable product.

    Keep blogging everyone.

    • I agree, Joyce. You blog is, to some degree, an advertisement for you and what you have to offer. The key is to make your posts interesting, authentic, and informative. If you can accomplish that, you’ll keep your readers coming back for more.

      And the trust factor absolutely plays a big role in blogging!


  • There are so many ways to use a blog.

    I’ve followed Pat OBryan http://patobryan.com/blog for years and he uses his blog to build relationships only. He teaches very little information by way of his blog. He shares commentary about political issues, vacations etc. Once in awhile he teaches a Marketing principle… but generally saves that information for e-books etc. He only blogs when he get a notion.

    Now his friend, Joe Vitale http:blog.mrfire.com at one time used his blog to teach Marketing Principles… but now uses his blog to push his products. I love to read his blog because I learn different marketing tactics he uses to get one interested in his products.

    I personally like blogs that give good information and yet offer something personal once in a while.

    • I’ll second that motion, Kathy. I like a good mix, too. It gets a little boring and ho-hum after a while to read a blog that’s used exclusively for promoting. But I believe the very best blogs are the ones that can take a personal story and tie it in to a business-related lesson or issue. When someone can accomplish that, they’ve really captured the best of both worlds! 🙂


  • Looks like Jane’s got this blogging thing wired, Sheila! 🙂

  • These are 3 good reasons for any business to blog.

    It is a great way to build credibility. When someone goes to look for you on the Internet…there you are with plenty of info.

  • SheilaAtwood

    RT @MelanieKissell: Look who’s talking on my blog today – Meet my guest author: https://www.melaniekissell.com/2010/07/to… #blog30