The Sound of Your Voice Matters

I bet everyone reading this already understands the value and importance of building online relationships.

Relationship-building must remain your #1 Priority!

But how do you go about establishing viable and lasting relationships over the internet?

How do you give your colleagues, prospects, social media contacts, and potential customers and clients the opportunity to get to know you better?

Use a powerful free marketing tool that’s at your disposal twenty-four hours a day – Your Voice!

E-newsletters, email marketing, blogging, article marketing, forums, and social media are great and should be vital components for branding yourself and your business.  However, these are considered “silent” venues.  People can only read what you have to say.

Having the opportunity to hear your voice makes a REMARKABLE difference in the minds and hearts of your target audience!

Normally, you don’t have the luxury and joy of meeting your fans and followers face-to-face, although it would be wonderful to sit across the table from one another and have a nice chat.

So, instead, choose your next best relationship-building option!

Select at least one or two of these “voice” strategies that you’re most comfortable with or want to learn more about:

  • Teleseminars
  • Webinars
  • Internet Radio
  • Videos
  • Podcasting
  • Audio Postcards
  • Guest Expert Interviews

If you’ve never heard MY voice, click the link below where Terrie Wurzbacher of Getting Unstuck, LLC recently interviewed me as a Guest Expert:

Hear my Voice

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Am I Nuts Or Is “Oops!” A New Marketing Strategy?

Either there’s a whole lot of really brilliant online marketers who are exhausted, overworked, careless, or suffering miserably from absentmindedness …

OR …

“Oops!” is a new marketing strategy and no one invited me to a webinar to learn about it!  Didn’t get an invitation to an Oops teleseminar, haven’t seen anyone Tweeting about it, and I haven’t seen one mention in any of the ezines I read.

Do you think some exclusive and secretive Oops group is purposely leaving me out of the loop?  I’ve got my suspicions and I’m beginning to wonder because …

Rarely does a day go by that I don’t find one of the following in an email subject line:

  • Oops! I sent the wrong link
  • Oops! You missed the deadline
  • Oops! I forgot to mention
  • Oops! I’m sorry you couldn’t attend
  • Oops! I should have sent this yesterday
  • Oops! Looks like you missed this
  • Oops! The call has been rescheduled
  • Oops! The early bird discount expired
  • Oops! Here’s the corrected link
  • Oops! I didn’t mean to do that

Is it just me?  Or are you getting “Oops!’d”, too?

All kidding aside, I know that sometimes we just get in a hurry and make a mistake.

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Online Marketing: Your Big Electronic Business Card

Growing really tired of attending rubber chicken luncheons, paying for ineffective classified ads, mailing out postcards that bring no results, and spending countless hours doing cold calling? Then you’ll want to learn about the important benefits of marketing your business online.

The internet provides you with a slam dunk opportunity for massive visibility. Handing someone a business card is fine, but creating your big “electronic” business card through online marketing will get you and your services in front of hundreds of thousands of eyes.  I’d say that beats the heck out of walking around parking lots putting flyers on windshields, wouldn’t you?

As a Solo Mompreneur, marketing your business online will allow you to:

1) Showcase Your Expertise – Put yourself in the spotlight and toot your own horn. Authentically tell your story and reassure your prospects that you work with people just like them.  People don’t want processes, they want solutions. Add results-oriented testimonials to your marketing strategy and allow your current clients to sell for you.

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BIZ TIP ON USING YOUR VOICE TO PROMOTE YOUR PROGRAMS AND SERVICES

Some solopreneurs and service professionals enjoy writing while others prefer speaking or being in front of a camera.

If you enjoy using your voice to build your online business, teleseminars are a fantastic marketing platform. You can invite your e-newsletter subscribers, blog readers, current clients, and social networking friends to attend your teleseminar.  For those that can’t attend, be sure to provide a replay link so they can listen to the presentation at their own convenience.

If you scout around my website, you’ll quickly figure out that I’m a big fan of “free”.  So here are three No-Cost teleseminar venues for you to consider:

FreeConferenceCall.com

NoCostConference.com

FreeConference.com

Many online marketing professionals choose to use a paid service called InstantTeleseminar.com.  You may want to check it out and determine if it fits into your budget.

Speak up!  Speak out! Using your voice is a wonderful and effective way to share your expertise and build relationships.

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Write A Book: 5 Tips To Get You Started

Many people want to write a book, yet don’t know where to start or don’t consider themselves “good writers.” These five tips will give you food for thought when it comes to writing yours.

BOOK WRITING TIP 1: Select a topic that’s an “inch wide, mile deep.” It’s easier and faster to write, and readers like books that are very topic specific.

BOOK WRITING TIP 2
: Keep your book short & powerful-it doesn’t have to be your version of “War and Peace.” The upside of this type of book is that it’s easier for people to read in one sitting or while on a plane ride.

BOOK WRITING TIP 3
: The key to getting finished is getting started! It sounds simple, yet it’s very true. There’s power just in getting started.

BOOK WRITING TIP 4
: Start writing where you’re most passionate. It might not be Chapter One and instead could be Chapter Five. Again, the key is to get started and build momentum.

BOOK WRITING TIP 5
: Don’t consider yourself a writer? “Talk” your book. Record, transcribe, edit and – wah lah – you have a completed manuscript.

For more book writing and book publishing information, join in a special teleseminar series being conducted by my friend and colleague Donna Kozik. You can find out more here, plus see a cool video Donna put together with a tip on how to build buzz for your book-before you even start writing it!

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