The Story We Tell Ourselves About Our Work

Tell better biz stories

Candice is a masterful seamstress.

She can design or alter a garment, exquisitely, to custom fit your body. Short torso, wide hips, long arms, square shoulders, thick waist, flat rear — doesn’t matter.

Nothing is a challenge for this sewing wizard.

Whatever your body type or wardrobe issue, Candice’s exceptional talents are guaranteed to solve your problem and make you look and feel like you’re donning high-end designer apparel.

Yeah, she’s THAT good.

And speedy, to boot.

She can hem a fancy schmancy prom dress in record time! Seems she’s called upon for these last-minute [sewing] emergencies every year … and she pulls through with grace.

Same goes for brides and their wedding gown emergencies. Candice has been known to show up at the church, needle and thread in hand, ready to work her wizardry and save the day.

With all the tailor-made miracles Candice produces, she has one BIG problem — her story.

The story she tells herself about her work is borderline dismal and it shows in her marketing.

When you visit her website, her blog and About Page leave the impression she’s a plain Jane who just happens to know how to run a sewing machine. Too bad, cause she’s SO much more than that!

Sadly, she’s been telling herself her work isn’t anything special; just ordinary and uninteresting.

But you and I know that’s not true.

Do you see any part of yourself in Candice? Maybe your story isn’t painting a true picture of your gifts and your worth. Maybe you’re leaving your target audience with a skewed impression.

Would you love to learn how to tell better biz stories?

I’m talking about stories that enrapture your prospective clients or customers, speak straight to the heart of their challenges, and entice them to choose you over your competition.

If that sounds like something you, your biz, and your bottom line can benefit from …

My amazing friend and colleague, Tea Silvestre Godfrey of Story Bistro, is hosting her second annual Storytelling Soiree in Portland, OR, the weekend of August 8th and 9th and I’m nudging you to attend!

Here’s the thing:

If you can’t attend in person, Tea’s got you covered. You can grab a virtual ticket and attend from anywhere — poolside, your couch, home office, kitchen table, or even your bed.

And to make this event extra sweet:

Tea is offering you, my dear reader, 25% off the ticket price when you reserve your spot before July 1st. At checkout, just use the code, MELANIEPAL25, for your exclusive discount.

I’ll be a virtual attendant this year. I was super excited about making the trip to Portland when I got the surprising news of a new California grandbaby on the way. So I’ll have my bags packed here in Arizona and be “on call” for labor coaching duty (and a long drive).

Just hope the baby waits till the Storytelling Soiree is over. It’s a one-of-a-kind event created by a one-of-a-kind storytelling genius and I can’t wait!

Scope out the details today and don’t pass on the opportunity to tell better biz stories. Those stories begin with YOU and an understanding of your primary business story type.

I Have That Face

I have that face.  No, really.  I do.

 

You know, that you-look-like-my-cousin face that compels complete strangers to strike up impromptu conversations with me as well as ask for special favors.

I can’t tell you how many times I’ve been in the grocery store, for example, and find myself being asked questions like, “Which aisle is the mustard on?”  Or “Where’s the toilet paper?” 

I must have that face that says I have the entire store’s inventory memorized.

There are times I’ve been out walking my dogs and a car pulls up along the curb, the driver rolls down the passenger window, leans over and says, “Can you please tell me how to get to the 210 Freeway from here?” 

I must have that face that says I know all the side streets and highways in Southern California and can direct people to wherever they need to go.

It never fails. I can be in line at the bank, along with eight other people, and the fifth person behind me will take one look at my face and ask to borrow a pen (The pens on the bank counters rarely work. Seems to me a bank, of all institutions, could afford a couple of new pens, but what do I know?) 

I must have that face that says my handbag is equipped with stationery supplies and plenty to go around.

Here’s a good one.  I’ve had strangers ask me for quarters for the parking meter. 

I must have that face that says I don’t mind giving money to anyone who asks.

I don’t get it.  Why me?

It must be a “quirk”.

This “quirkiness” I have carries over into the world of online marketing, social networking, and blogging.

I believe my greatest strength is in relationship building – the most essential factor in building success online.  My interpersonal skills are where I shine. 

Only online …

No one asks me for driving directions, quarters for the parking meter, a pen, or where to find the toilet paper!

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This post is part of the May Word Carnival — a monthly group blogging event specifically for small business owners.  It’s the most fun you’ll have all month!  Check out the rest of the fabulous carney work here