SOLO MOMPRENEUR

Posts Tagged ‘Social Media’

For the past thirty days, I feel like I’ve been riding one of those large luxurious tour buses with a whole pile of really neat people.

Funny thing, though.  It really didn’t matter to me where the bus was headed, I just knew I wanted to be on it.

When we got on board on June 1^st, I immediately recognized a few of the passengers from a previous 30-day excursion.  On that particular pleasure trip, the fun never ended for the entire journey!

It was fabulous and we deemed ourselves the “Fab 50”.

Wondering what happened after we reached our destination?

Well, we didn’t want the excitement, camaraderie, and good times to end, so we got right back on the bus and started touring again.

However …

This time we picked up an extra 200 passengers!

Given such a huge group of people, I had my suspicions that I wouldn’t have enough time to get to know everyone on this trip, and I was right.  I’m sure there were lots of fascinating folks that I didn’t have a chance to meet.

But with any luck …

They’ll be back on the tour bus when we board again in the fall!

I want to extend a very warm and extra special thank-you to all the fantastic bloggers who knocked on my door during this 30-day challenge and posted so many well thought-out and meaningful comments.  I hope we can work together to keep the momentum going!

It’s true. Flattery will get you everywhere.  And social media venues are no exception.

Online marketers often complain that social media sites are a waste of time. They spend hours crafting and posting promotional offers and updates that bring no sales, no clients, no subscribers, and no results.

The truth is that using social media venues is a smart, savvy, effective way to get your message out to your target market. The key is knowing HOW to do it right. Having one-way conversations by posting “Me, Me, Me”, “I, I, I” messages simply doesn’t work.

Sorry to hurt your feelings but … nobody cares about “You”.

In order to get the results you desire and deserve, remember that flattery will get you everywhere. You may not be ready to hear this, but you must be prepared to “give” before you “get”.

Here’s how it works:

Compliment

Give others a thumbs up, a shout out, or kudos for a wonderful blog post, an inspirational quote, a helpful resource, a personal story, etc. that adds value to your life and/or your business. Simply let people know that you appreciate them or admire their expertise. Of course, be absolutely genuine. Don’t say it if you really don’t mean it. Everyone can spot a phony, fabricated remark. You’ll be surprised how far sincerely complimenting others will, in turn, get you noticed online and build your credibility.

Comment

Always take a few minutes to leave your thoughts in the comment box on someone’s blog. Comments create backlinks to your site, providing a tremendous benefit to you. However, posting self-serving promos, coupon offers, and other sales messages will get your comments blocked. Remember that most successful online professionals moderate their blog comments. “Selling” is not proper social media etiquette and you’ll be labeled as hype-y and probably banned from future comments. Only leave well thought out, appropriate comments that are directly related to the topic.

For more simple and creative ways to build your business on the internet and more info on social media marketing, subscribe to the Online Success Newsletter … it’s 100% free and always loaded with expert tips and fantastic resources.

Guest Post by Fiona Bosticky

Being a start-up, or a small business, or an entrepreneur takes special skills.  You need to be a little bit daring, prepared for lots of hard work, and have just the right amount of faith in yourself.

In the beginning there are long hours, a lot of planning, and an inner strength that almost cannot be described.  However once things get going and you start to see the rewards –YOUR work out in the world, meeting people who appreciate your work, and if you’re lucky – even making some money, being an entrepreneur can feel awesome.

With all this in mind, why would a single mom, who in the universal-sense is normally considered to have such a tough job, make such a great entrepreneur?  Here’s what I think:

1. They know how to Juggle/ Multi-task

Women are normally renowned for being great multi-taskers, and to be in the situation of raising a child on their own, is a crash course in high-level multi-tasking.  We have busy enough lives with plenty of pressures, but when you are also running the life of a dependent, on your own, you quickly learn how to do literally 1,000 things at the same time.

Entrepreneurs who can juggle like this – do the job, do the finances, do the marketing, and do the managing – all at the same time, are definitely one step ahead.

2. They can handle a Tough Customer

Children can be very demanding, and sometimes difficult to satisfy.  Single moms understand this, and normally have a “battle-plan” for dealing with these situations.  This skill can easily be transferred to the workplace, and to the area of customer service.  Occasionally we do come across a tough customer in business.  And single moms definitely have an advantage in dealing with these people to achieve a mutually-beneficial outcome.

3. They have well developed Decision-Making Skills

When you are a single mom, the decisions for your entire family, tend to fall onto your shoulders.  Being in this role, builds fast and effective decision-making skills which can easily be transferred to business.  When you are in the habit of quickly assessing situations for the most desirable outcome, and then deciding the course of action, you become very efficient.  And having excellent decision-making skills can prove highly beneficial as an entrepreneur.

4. They know when to be Positive and say “Well Done”

When the joyful moments come in their families lives, women understand the importance of celebrating and taking a moment to reflect on the good times.  This is so important as an entrepreneur and small business owner.  Sometimes it is easy to be caught up in the work, as there always seems like there is more to be done.  But knowing and understanding what’s important, and taking a moment to celebrate the good things, even if they are little, can really make a big difference.

5. They understand Endurance and Persistence

Being able to go-the-distance, and keep the family happy and moving along is a big responsibility for a single mom.  Single moms truly understand persistence in the home to achieve what they want to achieve.  The ability to keep going and endure through the hard times is a huge skill that every entrepreneur must possess to succeed in this world.

Fiona Bosticky is an Aussie marketing coach, social media advisor, and entreprenuer.  Doing her part to help businesses around the world with marketing planning, marketing strategy, websites, social media strategy and blogging.  To find out more, visit Abnormal Marketing.

I’ll openly admit that I’m a Twitter-holic. (I know. They have support groups for people like me).

There’s something fun and really easy about Twitter’s micro-blogging platform that fits nicely into my marketing strategy.  And it’s a free social media platform so it definitely fits into my marketing budget.

Once in a while I am challenged, though, to fit my Tweets (messages) into 140 characters or less.  Sometimes I just need 5 or 10 more characters and sometimes more than that.

I discovered a great free tool that allows me to Tweet longer when I want to.

If you find that you’re also in need of extra characters when you’re tweeting, check it out.  It’s called “Twitlonger”.

Visit www.Twitlonger.com

While we’re on the subject of Twitter, did you know that you can schedule your Tweets in advance?

As a busy mom, small business owner, and online marketer, I’m always on the lookout for time-saving and organizational tools that will help to make my days run a lot smoother and less stressful.

“Social Oomph” is a no-cost tool that I can’t be without!  If you’d like to save lots of time and get your Twitter messages scheduled a day in advance or a week or more, check it out.

Visit www.SocialOomph.com

Are you a Twitter fan, too?  What Twitter tool or application do you like best?

Another Friday will be rolling around soon and Twitter enthusiasts everywhere will be joining the popular weekly event as an opportunity to recommend their favorite followers to others.

Some people choose to post at #followfriday and some prefer the shorter version, #FF.  If you’re brand new to #’s (hashtags), visit http://hashtags.org or do a search for hashtags on Twitter to learn more.

Follow Friday recommendations are oftentimes referred to as “kudos”, “mentions”, “reco’s”, and “shout outs”.

Here are my Four Best Tips for getting desired results using Follow Friday recommendations:

1) Don’t just “clump” a pile of names (Twitter ID’s) together in the same post.  It’s the standard approach I see all the time and it won’t work to get your favorite followers the attention they deserve. No one wants to take the time to rifle through name after name in order to check out each person’s profile.

2) Don’t create posts like: “Follow so-and-so” or “Follow my friend, so-and-so, he’s great.”  Does that really make you want to check the person out?  No, I didn’t think so.  You may think your Twitter friend is great, but why should I?

3) Give each of your recommended followers their own chunk of the spotlight.  Praise each one individually to share their talents, skills, expertise, and personality!  For example:

Be sure to follow @shoestringgal to tap into the most Powerful Free Marketing Platforms! #followfriday

Look to @ConnieGreen for a 5-pronged approach to online writing success! #followfriday

Check out @CathyGoodwin for copywriting savvy & the best doggone dog blog on the planet! #FF

4) And my all time favorite tip is to place your Follow Friday recommendations in a BLOG POST.  A blogging platform is the perfect venue to make your Twitter followers shine!  You can include a bio, a short story about each person, or a list of products or services they promote.  You might also want to share how you met and why you decided to follow these folks.  Posting your Follow Friday shout outs on your blog gives you total creative freedom and flexibility!

Would you like to follow me on Twitter?

Growing really tired of attending rubber chicken luncheons, paying for ineffective classified ads, mailing out postcards that bring no results, and spending countless hours doing cold calling? Then you’ll want to learn about the important benefits of marketing your business online.

The internet provides you with a slam dunk opportunity for massive visibility. Handing someone a business card is fine, but creating your big “electronic” business card through online marketing will get you and your services in front of hundreds of thousands of eyes.  I’d say that beats the heck out of walking around parking lots putting flyers on windshields, wouldn’t you?

As a Solo Mompreneur, marketing your business online will allow you to:

1) Showcase Your Expertise – Put yourself in the spotlight and toot your own horn. Authentically tell your story and reassure your prospects that you work with people just like them.  People don’t want processes, they want solutions. Add results-oriented testimonials to your marketing strategy and allow your current clients to sell for you.

Read the rest of this entry »

It’s not because I don’t like you and it has nothing to do with your ethnicity, color, creed, political party, or gender.

When I get a new follower notification from Twitter, here are the factors I consider in making my decision to follow you back … or NOT.

PHOTO: Right out of the gate, if you don’t have a picture on your profile, I’m gone!  And I don’t mean a company logo or some silly avatar or cartoon.  And please don’t use an off-in-the-distance snapshot of yourself.  In order to build a relationship, I need to see your face.  You don’t have to hire a professional photographer to take a pricey  head shot.  Just use a digital camera or upload a photo you have on file.

BIO: Tell me “why” I would want to follow you.  What is your expertise?  Who do you serve?  What words describe you best? I need you to zero right in and grab my attention. If your profile is missing a bio or your bio is bland and boring, I’m gone!

REPLIES: Are you interacting with your followers?  Are you Re-Tweeting interesting and valuable information posted by others?  Or is your home page filled with one-way conversations?  If all your Tweets are “me, me, me” focused, I’m gone!

Twitter is a great platform to showcase your expertise, build community, drive conversation, be helpful, and provide value.

So if you want me to follow you back, please let me see your face, tell me about yourself, and show me that you’re interested in building relationships by interacting with others.

LinkedIn is a great marketing platform for building your business and for making b2b connections.

Social media marketing is absolutely necessary if you’re trying to build your business online.  You can’t ignore the fact, sweep it under the rug, or crawl into a hole of denial. Just take a look at television ads these days.  Social media sites are here to stay.

The last I heard, Twitter is growing in popularity by 40% a month!  If you haven’t figured out how to utilize Twitter as a marketing tool, let me help you get on board in the most effective ways possible.

Keep these guidelines handy for using Twitter as a marketing tool:

1.)  Provide Value

2.)  Create anticipation

3.)  Drive conversation

4.)  Showcase your biz

5.)  Announce something important

6.)  Build community

7.)  Be helpful

8.)  Brag a bit! You deserve it

9.)  Show a little personality

10.) Experiment with giveaways, discounts, and contests

As a general rule, less than 10% of your Tweets should involve any kind of selling or promoting.  So what should you be Tweeting about?

Re-Tweet information from your followers that you find useful, funny, or relevant. Share Twitpics – the most opened links on Twitter!  Communitcate newsworthy items and events and be sure to ask your followers to Re-Tweet the messages for you. Speak in your authentic voice and show why your biz and you are cool.  Send out welcome Tweets to new followers (no selling) and become the go-to person in your niche by providing helpful tips and resources and answering questions from your target market.  Promote what you want to promote, but make building relationships your highest priority.

Not quite sure how to “brag” the right way on Twitter? The biggest challenge is getting over the “fear” of bragging. After all, you don’t want to sound like a used car salesman. My friend and colleague, Cathy Goodwin, can help.  Just get her mp3 recording and 25-page workbook by going to:
BRAGGING 101 (This is my affiliate link and I give it my highest recommendation) Teeny-Tiny investment and Big results.

If you answered “YES” to the question in my title, you’d be right!