Shoestring Marketing | Solo Mompreneur

7 Tricks For Creating Powerful Ad-Copy

Post by Jessica Swanson, The Shoestring Marketer

As a small business owner, at one time or another, you will need to create a compelling ad. It doesn’t matter if your ad is a sales brochure, email announcement or a newspaper ad, ultimately, your ad-copy must grab your prospect’s attention, produce a desired emotional response that urges them to take action.

Here Are 7 Key Points To Keep In Mind, When Writing Ad-Copy:

1. Choose Your Words Carefully

There are over 175,000 words in the English language and, if used wisely, have the power to sway people’s thinking, change their perspective and even motivate them to take action.

Selecting your words thoughtfully and with precision will create an enormous difference in the quality and performance of your ads.

- Words that create a feeling of safety: peace, relaxed, serene, secure, warm

- Words that create a sense of control: confidence, mastery, balance, self-assured, composure

- Words that create excitement: edgy, exhilarating, explosive, juicy, sensational

Is Your Small Business Making A Big Splash On Facebook?

By Melanie Kissell Leave a Comment

The bottom line is that if you aren’t utilizing Facebook as one of your main marketing platforms, you NEED to jump on board. Service professionals, authors, consultants, and other small business owners are realizing revolutionary results on Facebook. So why shouldn’t YOU?

I know I’m looking forward to making a big splash on Facebook and I hope you’ll join me and my friend and colleague, Jessica Swanson, the “Shoestring Marketer”, for a Free Profitable Facebook Marketing Webinar this Thursday, February 11th.

As an extra special bonus, you’ll receive a link to the video recording, a downloadable PDF workbook, and a step-by-step action plan.

Seats are limited so I suggest you RUN, not walk to register for this complementary event!

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Filed Under: Building relationships online, Online Marketing, Social Media Marketing, Social Networking, Starting Out Small Tagged With: Free marketing tools, Internet business success, Jessica Swanson, Marketing your services online, Shoestring Marketing

BIZ TIP ON USING YOUR VOICE TO PROMOTE YOUR PROGRAMS AND SERVICES

By Melanie Kissell Leave a Comment

Some solopreneurs and service professionals enjoy writing while others prefer speaking or being in front of a camera.

If you enjoy using your voice to build your online business, teleseminars are a fantastic marketing platform. You can invite your e-newsletter subscribers, blog readers, current clients, and social networking friends to attend your teleseminar. For those that can’t attend, be sure to provide a replay link so they can listen to the presentation at their own convenience.

If you scout around my website, you’ll quickly figure out that I’m a big fan of “free”. So here are three No-Cost teleseminar venues for you to consider:

FreeConferenceCall.com

NoCostConference.com

FreeConference.com

Many online marketing professionals choose to use a paid service called InstantTeleseminar.com. You may want to check it out and determine if it fits into your budget.

Speak up! Speak out! Using your voice is a wonderful and effective way to share your expertise and build relationships.

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Filed Under: Building relationships online, Public speaking, Teleseminars Tagged With: Free conference call, Free marketing tools, Internet business success, Internet Radio, Podcasting, Public speaking, Shoestring Marketing, Teleseminars

Affiliate Marketing: How To Know If You’re Promoting The Right People

By Melanie Kissell Leave a Comment

I sent a Facebook message to Donna Kozik of “My Big Business Card” and “Write A Book In A Weekend” on Friday. She responded quickly. I wrote her again on Saturday. Got another reply. Sent her a note of thanks and appreciation. Received a warm, genuine compliment in return and a promise to send me some new, exciting affiliate promotional materials soon. Trust me, they’ll be in my mailbox in a jiffy pop!

Every single time I reach out to Connie Green of “Build An Online Empire With Connie Ragen Green”, I not only get a timely response, I get the most beautiful words of encouragement. Imagine that!? I don’t have to question Connie’s intentions, I know she sincerely gives a hoot about her affiliates.

I felt as proud as a peacock when Cathy Goodwin of “Copy Cat Copywriting” actually thanked me, publicly, for my loyalty on one of her Thursday copywriting Cat Chats. Does it get any better than that!?

Michael Katz of “Blue Penguin Development” and “E-Newsletter System” is another story. When I saw the exceptional value of what Michael had to offer (and his refreshing sense of humor), I went looking for his affiliate sign-up page. There was none. So I started sending him messages – pronto! He wrote back to tell me that he had turned off his affiliate program. Long story short. I gave him the proverbial “nudge” and he re-opened it again. He emailed me to say “thanks” for giving him the push to light it up again! He added a little compliment by saying that I was “convincing”.

Jessica Swanson of “Shoestring Marketing” makes me feel like I’m the most special Twitter follower in the whole wide world … the whole world wide web! Enough said.

I recall when I wanted to become an affiliate for blogger extraordinaire, Denise Wakeman, of “The Blog Squad”. At the time, she was re-vamping her affiliate program. But … she religiously followed up with me over a period of time and made certain that the sign-up process went smoothly. She checked, double-checked, and triple-checked in with me. Amazing.

I could go on and on …

However, are you seeing a pattern here? As an affiliate, HEARING from the online marketing experts you’ve aligned yourself with is a good sign that you’re promoting the right people.

If you’re looking for worthwhile affiliate programs and professionals that will treat you with dignity and respect (plus great follow up), go to the top of this page and click “Melanie Recommends”.

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