Don’t Work Hard At Finding Ways Of Saying Very Little

It isn’t often (like maybe once in a blue moon) you have the joy and privilege of crossing paths with a consummate professional, outstanding blogger, and delightful human being like Keith Davis of espeaking (Easy Public Speaking).

Keith knocked on the door of Solo Mompreneur recently, read a few of my posts, and left not only comments in the box, but compliments, as well.

Talk about a hallmark moment!

What sincerely warmed my heart and made me feel appreciated in the blogosphere was his mention of my “short, sharp posts” that manage to deliver a valuable message in so few words.  He also wrote that my posts were “easy to comment on”.

I responded by thanking Keith and letting him in on my secret — “Pigeonhole posts” are my signature writing style and one that I have been criticized about in the past.

A few bloggers have accused me of taking the lazy way out because I don’t write lengthy posts.  One person actually said I wasn’t worth a hill of beans as a blogger and that maybe I should consider writing commercial jingles instead.

You know, that might not be a bad idea!  Come to think of it, I hear there’s a lot of money to be made in that industry.

In case you’re curious as to why you won’t find a post with 500+ words in it on my blog …

I’ve settled into a form of writing that’s right for me – a comfortable fit (like my fuzzy bunny bedroom slippers).

Some bloggers work very hard at loading up the page with what I call “filler and flowery jargon” and, in essence, end up saying very little (at least very little that’s of interest to me).

Remember that axiom you learned in math class – “What is the shortest distance between two points?”

The answer is “a straight line”.

That’s what my blog posts are – the shortest distance between inviting you in and having you leave with something valuable.

P.S. If you’re at all interested in public speaking (or you just want to connect with a true gentleman and a fabulous blogger), please take a stroll on over to espeaking and introduce yourself to Keith Davis.  And if you like, you can tell him I sent you.

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Add A Splash Of Humor To Your Biz

You might enjoy this more if you listen!


When I was a kid, the first thing I grabbed out of the Sunday edition of the Pittsburgh Post Gazette was the “funnies”.  I started my morning off on a happy note by reading the comic strips.

Forget about the front page headlines – most of that stuff fell under the categories of boring, tragic, political, or I-really-don’t-give-a-hoot!

One thing I value a lot is a sense of humor and I think it’s because so few people have one!  And I consider it a wonderful asset.

I take humor very seriously.  There’s probably an oxymoron somewhere in that statement. :-)

Humor will take you a long way in life in all of your relationships, even the relationships you have with your target audience.

But telling jokes isn’t what I’m talking about and it’s not a good idea.  You wouldn’t want to start off a teleseminar, for example, by saying, “Three men went into a bar.  One was a priest, one was a rabbi, …” and you know the rest of that joke.  Trust me, that won’t work, so don’t go there.

So how can you incorporate a splash of humor into your on-stage deliveries, email marketing campaigns, blog posts, teleseminars, podcasts, and internet radio shows?

LAUGH AT YOURSELF.  It works like a charm.

Let me give you an example of how I laugh at myself when I’m introducing myself to a new group of students in my childbirth education classes.  And please keep in mind that I teach a 2-hour class that starts at 7:00 PM.  And when you’re pregnant, 7:30 is bedtime!  So it’s not exactly easy to keep these people awake!

Here’s how my introduction goes …

“Good evening.  My name is Melanie and I’m a single mom with four daughters, including a set of twins.  What that really translates into is four weddings to pay for and a house full of PMS!”

That always gets a laugh and breaks the ice.  However, what I’ve just shared with them is the truth and it’s really not funny.

But it works because I’m laughing at myself.

Can you think of a way you could incorporate humor into your business and marketing strategies?

 

Blog Your Way To Winning Friends And Influencing People

When I was in high school, I had the chance to take some of the most outstanding elective courses.  Electives were classes you could choose to take and not part of the required academic curriculum.

I joined the orchestra and marched in the band.  Learning halftime choreography was a blast!  Typing class was one I just couldn’t pass up.

I took a public speaking class (which I loved with every fiber of my being!) and I had the joy and the privilege of studying journalism for two years.

But the most memorable elective I ever attended was the Carnegie Mellon Institute’s Course of Literature.

The very first book on the reading list was Dale Carnegie’s “How to Win Friends and Influence People”.  Brilliant as he was, Carnegie forgot to write a chapter on “blogging”!

Okay, I’ll be a little forgiving.  The book was first published in 1937.  Putting pen to paper was en vogue then and I believe some people were still communicating by carrier pigeon.

In forming relationships online, I’m finding blogging to be an ideal platform for showcasing your expertise and building your brand. And the beauty of blogging is that you don’t have to be a journalist.  You can just be YOU.

Blogging is all about telling stories, sharing life experiences, and sometimes bringing human frailties to light.

It’s the perfect medium for having a conversation with people without being physically present or sitting across the table from them.

For marketing a business online, blogging is a great venue for educating, entertaining, and engaging your target audience.  Simultaneously, you’ll be winning friends and influencing people.

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BIZ TIP ON USING YOUR VOICE TO PROMOTE YOUR PROGRAMS AND SERVICES

Some solopreneurs and service professionals enjoy writing while others prefer speaking or being in front of a camera.

If you enjoy using your voice to build your online business, teleseminars are a fantastic marketing platform. You can invite your e-newsletter subscribers, blog readers, current clients, and social networking friends to attend your teleseminar.  For those that can’t attend, be sure to provide a replay link so they can listen to the presentation at their own convenience.

If you scout around my website, you’ll quickly figure out that I’m a big fan of “free”.  So here are three No-Cost teleseminar venues for you to consider:

FreeConferenceCall.com

NoCostConference.com

FreeConference.com

Many online marketing professionals choose to use a paid service called InstantTeleseminar.com.  You may want to check it out and determine if it fits into your budget.

Speak up!  Speak out! Using your voice is a wonderful and effective way to share your expertise and build relationships.

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