Reading the Online Marketing Obituary Column is a Joke

Death rules the internet

Good thing I own a nice black dress, packets of purse-size Kleenex, and dark glasses. Every time I sneeze, there’s another funeral to attend.

Nothing to do with humans, mind you.

Death rules the internet!

The latest from the obituaries:

  • “Email marketing is dead!”
  • “Guest blogging is dead!”
  • “Video marketing is dead!”
  • “SEO is dead!”
  • “Google Plus is the walking dead!”
  • “Newsletters are dead!”

And then there’s this: “Revive Your Dead Blog”

Can a blog really die? Of course it can’t. You can put your blog out of its misery, if you want, but it won’t just die. Your blog may be suicidal, however, but that’s a whole other Oprah.

I really wish people would stop making these death claims, although they’re sometimes good for a belly laugh — especially if you’re at all savvy when it comes to online marketing methods (and you possess a good sense of humor).

What you’ll usually discover if you click over and catch these posts is the complete opposite of what the title states.

And that pisses me off.

Blog post titles are designed to make a promise to readers — a promise the blog owner is supposed to honor.

If you’re claiming email marketing is dead, then don’t share all the ways you’ve had success with it (along with an affiliate link for the email marketing service you’re using). Pfft!

That’s what’s known as BAD FORM … and the worst kind of blogging etiquette. If you choose to mislead readers, plan on having fewer readers in the future. Or maybe zero readers.

Word gets around fast in the blogosphere — the good stuff and the bad.

Here’s the thing about online marketing strategies:

THERE’S SOMETHING FOR EVERYBODY. Always has been, always will be.

Marketing activities you enjoy most and those that suit your personality, schedule, and budget are the ones you should keep in your marketing toolbox.

  • If you like being in front of the camera, video or Blab-ing is your friend.
  • If writing is your thing, blogging is the way to fly.
  • If you prefer to use your voice, podcasting or public speaking is how to roll.
  • Etc. and so on.

If the marketing methods you’re using are working for you, ignore the death notifications. That kind of nonsense is nothing more than drummed up hype, designed to grab your attention … and sell you something.

I’m not opposed to selling. I’m opposed to deceiving people.

Email marketing, guest posting, podcast interviews, networking, visual marketing, Google hangouts, forums, e-courses, internet T.V., blog tours, virtual book tours, membership sites, ezines, webinars, social media marketing, newsletters

All alive and well.

What have you seen lately in the online marketing obituary column? Are you ever alarmed at the “X is Dead!” claims?

Marketing Part 1: I Want to Promote My Talent Online. Where Do I Start?

As I always say …

“Begin at the beginning.” 

(They don’t call me “logical” for nothing)  🙂

But before I dive in, I’m going on the premise you know exactly “who” you’re marketing to. 

You’ve defined your target audience, right? 

What!  Some of you haven’t done that yet?  Uh, oh.  Look for some tips in Part 2 of this series. 

Today let’s stick to the subject of marketing.

Start by determining the online marketing method/s and platforms you ENJOY most. 

Which of the following statements resonate with you?

  • I love being in front of the camera
  • Hanging out on Twitter is really cool.
  • Blogging makes me happy.
  • I’m proud to say I can put together an e-course in no time flat.
  • Article writing is simple and fun.
  • Teleseminars are my comfort zone.
  • Creating a press release is a piece of cake.
  • Podcasting is awesome.
  • LinkedIn groups are the greatest way to network.
  • Making a Squidoo lens is a cinch.
  • I totally enjoy being interviewed.
  • Answering questions on Quora is the perfect opportunity to showcase my expertise.
  • Joint ventures can’t be beat.
  • I can write an e-book effortlessly.
  • Slideshare presentations let my creativeness shine through.
  • I’m hooked on Pinterest.
  • The microphone is my friend.
  • My day isn’t complete without a visit to Facebook.
  • Webinars are my idea of how to have a good time.
  • I’m the Prince/Princess of Power Point presentations.

Look for a “common denominator” in the statements you’ve chosen.  That link is a BIG CLUE that will instantly and clearly reveal where you should be focusing your marketing efforts.

One of these four online marketing methods will be the RIGHT one for you:

1.)  Writing

2.)  Speaking

3.)  Video production

4.)  Social Networking

If you get out of bed every morning feeling totally motivated and eager to work on marketing your talent online, then you’ll know you’re traveling down avenues that will lead to success.  Stick to it!

But if you awaken uninspired to tackle marketing for the day or, worse yet, dreading your online marketing tasks …

STOP doing what you hate and start doing what you love.  Letting your target audience in on your talent shouldn’t be painful.  It should be enjoyable.

Comment Box Call to Action:

Share an online marketing method or platform you’ve tried that didn’t give you the results you were looking for.  Why do you think it didn’t work?  

Best Way To Communicate With Your Audience

To tap into the needs of your target audience and ramp up your marketing results …

Communication is the key.

Of course, there are many ways to “talk” to your prospects, clients, and customers.

Are you aware of how your target audience prefers to communicate?

Figuring that out is the cherry on the ice cream sundae!

Your audience may prefer to communicate with you by:

  • Email
  • Phone Call
  • Text Messaging
  • Hard Copy Newsletter
  • Social Media
  • Video
  • Podcast
  • Ezine
  • Direct Response Mail

A “best practice” for marketing your products or services is “Test Before Invest” – and that could mean an investment of either time or money or both. Continue reading

The Best Parts of Marketing

Want to be an expert, effective, and dynamic marketer?

Start by tossing out everything you know about selling.

When people sense you’re pushing something on them, they run away and they run fast.  They’ll avoid you like the plague!

Marketing is a softer, gentler, more palatable strategy for getting you, your business, and your products and services in front of the eyes and in the minds of your potential clients and customers.

Communication and relationship-building, in person or online, is what marketing is all about.

You need to “talk” to your prospects.

Begin from a place of generosity and a belief that what you have to offer will change peoples’ lives for the better.

Keep the lines of communication with your target audience open with the distribution of valuable FREE content through:

  • Articles
  • Blog Posts
  • Videos
  • Podcasts
  • Ezines/Newsletters
  • Teleseminars
  • Webinars
  • Emails
  • Surveys
  • Contests
  • Social Media
  • Postcards/Greeting Cards

Strive to brand yourself as an authority by implementing marketing strategies that engage, enrich, educate, and entertain your target audience.

The best parts of marketing will keep your prospects’ (selling) defenses down!

Use Your Voice To Promote Your Products And Services

Some solo professionals and small business owners really enjoy writing and others prefer speaking.

You don’t have to have a college degree in communications or specialized training to use speaking as a strategy to promote your products or services.

If you enjoy using your voice to build your online business, teleseminars are a fantastic marketing platform. You can invite your e-newsletter subscribers, blog readers, customers, current clients, and social networking friends to attend your teleseminar.

For those that can’t attend, be sure to provide a “replay” link so they can listen to the presentation at their own convenience.

If you spend time on my website, you’ll quickly figure out that I’m a big fan of “Free”. So here are four No-Cost teleseminar resources for you to check out:


Speak up! Speak out! Using your voice is a very effective way to share your expertise, showcase your talents, and let your personality and pizazz shine through.

Add A Splash Of Humor To Your Biz

You might enjoy this more if you listen!

When I was a kid, the first thing I grabbed out of the Sunday edition of the Pittsburgh Post Gazette was the “funnies”.  I started my morning off on a happy note by reading the comic strips.

Forget about the front page headlines – most of that stuff fell under the categories of boring, tragic, political, or I-really-don’t-give-a-hoot!

One thing I value a lot is a sense of humor and I think it’s because so few people have one!  And I consider it a wonderful asset.

I take humor very seriously.  There’s probably an oxymoron somewhere in that statement. 🙂

Humor will take you a long way in life in all of your relationships, even the relationships you have with your target audience.

But telling jokes isn’t what I’m talking about and it’s not a good idea.  You wouldn’t want to start off a teleseminar, for example, by saying, “Three men went into a bar.  One was a priest, one was a rabbi, …” and you know the rest of that joke.  Trust me, that won’t work, so don’t go there.

So how can you incorporate a splash of humor into your on-stage deliveries, email marketing campaigns, blog posts, teleseminars, podcasts, and internet radio shows?

LAUGH AT YOURSELF.  It works like a charm.

Let me give you an example of how I laugh at myself when I’m introducing myself to a new group of students in my childbirth education classes.  And please keep in mind that I teach a 2-hour class that starts at 7:00 PM.  And when you’re pregnant, 7:30 is bedtime!  So it’s not exactly easy to keep these people awake!

Here’s how my introduction goes …

“Good evening.  My name is Melanie and I’m a single mom with four daughters, including a set of twins.  What that really translates into is four weddings to pay for and a house full of PMS!”

That always gets a laugh and breaks the ice.  However, what I’ve just shared with them is the truth and it’s really not funny.

But it works because I’m laughing at myself.

Can you think of a way you could incorporate humor into your business and marketing strategies?