“Tug of War” For Entrepreneurs

Website or Web Presence.

Which one is tugging harder?

You can have a website that resembles designer fashionwear — with all the latest trendy tools and trimmings.

Peachy.

I mean, after all, who doesn’t want to LOOK good, right?  And not only is form important, so is function.  You’ve got to have a website that’s working for you — easy to navigate, captivating content, and one that won’t have people clicking away in seconds.

Your work is cut out for you.

It’s not an onvernight accomplishment to design a website that educates, enriches, entertains, and engages your target audience.

Website is pulling pretty hard on that rope!

But what about web presence?

I’m sure you know this by now.  To have success on the internet, you’ve got to be seen everywhere.  You can’t hang around on your website all day and expect to create a presence online.  Ain’t gonna happen.

But being seen everywhere takes mounds of time.

Joining conversations on Twitter, answering questions on Quora and LinkedIn, participating in forum discussions, submitting articles to article directories, interacting on Facebook, recording audios, doing interviews, hosting teleseminars, publishing blog posts — WHEW!  And this is only a partial list.

Looks like web presence is pulling pretty hard on that rope, too!

So which one is going to win the entrepreneurial game of “Tug of War”?

Website?

Or Web Presence?

You tell me.

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Nancy Marmolejo answers that all-important question, “Why Social Networking?”

You can choose to bury your head in the sand or sweep the fact under the rug, but …

Social Media sites are here to stay.

Online visibility and credibility expert, Nancy Marmolejo, answers “Why Social Networking?” in her Free Action Guide. It’s a great read!

Take a minute to share your thoughts:

How are you incorporating social networking into your marketing strategy?  Which social media site do you use most?  Why? Post your comments below.

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