SOLO MOMPRENEUR

Posts Tagged ‘Online Promotions’

In part one and part two of this series, you’ve learned about different business models, how to zero in on your affiliate marketing personality, and the cool advantages of becoming an affiliate marketer.

In Part 3,  I want to share some expert tips on how to be successful by promoting and recommending other people’s products, programs, and services.

Tip #1

Dip Your Toe In First

Trying to start up too many sites and affiliate programs when you first begin as an affiliate marketer can mean you won’t have enough quality time and energy to dedicate to each one.  Beginning with one website and a handful (3-5) of relevant affiliate products will give you a chance to learn the ropes.  Once you have found the winning formula, you can repeat it over and over again.

Tip #2

Believe In The Products You Promote

Make sure you purchase and test any product you intend to promote before you begin to sell it.  By recommending it to your target audience, you are putting your reputation on the line! So making sure the product does what it claims is just good business sense.

Check out the company selling the product you are promoting.  Is their customer service up to your standards?  Is their site professional and easy to navigate? Will they treat your customers as you would treat them yourself?

Tip #3

Let’s Talk Money

Check out the payment terms of each affiliate program you join.  What percentage can you expect to get from each sale or will it be a fixed dollar amount?  Will you be paid only for the sale, or will you get commission for each sales lead you generate?  If an affiliate program pays out less than 40% in commissions, I wouldn’t consider joining.  Most pay 50% and some as high as 75%.  Now we’re talking!

Tip #4

Use The Resources In Your Affiliate Members Area

When you join an affiliate program, check your affiliate back office to see what marketing materials have been created for you to use in your promotional and business-building efforts.  These may include email marketing messages, text links, articles, blog posts, graphics, banner ads, Facebook updates, and Tweets for social media marketing.

Some affiliate program owners choose to email you affiliate tips and marketing materials over a 30-day period after you join their program in lieu of having these items stored in the affiliate members area.  In that case, you’ll need to create a file to keep those items handy.

Tip #5

Grab Your Megaphone

You can have a great website promoting high quality affiliate products and fantastic sales copy that would convince the most skeptical visitor to buy, but if you don’t have any traffic to your site, you are not going to make any money.  Successful affiliates spend around 75% of their time and energy on marketing – through e-books, articles, social media venues, classified ads, free reports, tips booklets, and blogging (my favorite).

The beauty of affiliate marketing is that anyone can do it – exclusively or as an addendum to your existing business.

See you for Part 4!

Although I’ve been a medical professional for many years, I’m not talking about medical emergencies here.  Let’s put all of those into the hands of the skilled and fine emergency room physicians.

However, I do want to talk about what you can do to put a band-aid on your business in case of a solo entrepreneur emergency.

If you’re brand new to the internet, you’ll want to keep a big box of these band-aids on hand.

You’ll need a smaller supply if you’re a seasoned solo professional and you experience only an occasional cut or scrape.

Whether you’ve been a solo pro for years or you’re just getting your internet biz off the ground …

You need affiliate marketing band-aids!

You’ve been a “promotion and recommendation” expert since kindergarten.

When you got a new toy for your birthday, you shared it and showed it off to your friends.  And when you put on a spiffy new pair of Keds sneakers, you instantly became a walking advertisement – literally and figuratively!

In this series, I’ll be talking about how you can rely on affiliate marketing to create streams of income or heal a drop in sales.

To begin this journey with me, grab a FREE copy of Affiliate Classroom Magazine and read the comparison of different affiliate marketing business models.  No, I am not an affiliate for this magazine.

Choose a business model that fits your goals and your personality.

See you for Part 2!

Some solo professionals and small business owners really enjoy writing and others prefer speaking.

You don’t have to have a college degree in communications or specialized training to use speaking as a strategy to promote your products or services.

If you enjoy using your voice to build your online business, teleseminars are a fantastic marketing platform. You can invite your e-newsletter subscribers, blog readers, customers, current clients, and social networking friends to attend your teleseminar.

For those that can’t attend, be sure to provide a “replay” link so they can listen to the presentation at their own convenience.

If you spend time on my website, you’ll quickly figure out that I’m a big fan of “Free”. So here are four No-Cost teleseminar resources for you to check out:

1. FreeConferenceCall.com
2. NoCostConference.com
3. FreeConference.com
4. FreeConferenceCalling.com

Speak up! Speak out! Using your voice is a very effective way to share your expertise, showcase your talents, and let your personality and pizazz shine through.

Babies are soft and sweet and gentle, wouldn’t you agree?

But sometimes they can be doggone loud!

Those are the moments they will instantly and effectively grab your attention, awaken you from a sound sleep, call you away from the dinner table, or even cut your shower super short.

What can you learn from babies that will help you market your business online?

Babies are great at taking center stage, tooting their own horns, and getting someone to take action. And that’s exactly what you need to do as an online marketer in order to reach your business goals.

Pardon the pun, but you can’t take “baby steps” and be shy about it. Many solo professionals I’ve met would rather do a root canal on a Rottweiler than promote themselves. They’re afraid of coming across as sales-y and no one likes a pain-in-the-patootie sales person.

I’m not suggesting you annoy your target market by pitching, pouncing, prodding, and pestering (loud and obnoxious never wins any awards). Instead, learn how to become an expert at Bragging — the right way.

Your clients and potential clients want to work with a winner, someone who is skilled at alleviating their pain and solving their problems. They want you to brag and they want to brag about you.

Ask yourself these questions as you put together your marketing messages: “Why would someone want to hire YOU? What are your strongest selling points that set you apart and make you stand out? If someone were to brag about you, what would they say?”

Friend and colleague, Cathy Goodwin of Copy Cat Copywriting, has an mp3 recording and 25-page workbook called Bragging101 for under twenty dollars that is a phenomenal tool that teaches you how to market confidently without sounding like a used car salesman. I use it in my own business and refer back to it often. If you have a fear of bragging, check it out.

If your current marketing strategy and self-promotion resembles that of a sleeping baby, it’s time to wake it up!

Prefer to listen to this post?

Do you think you could you sell a bathing suit to a fish?

Fish spend all their time in water and do a lot of swimming, right?!

And how about selling shoes to a dog?

Dogs have four feet and do a lot of walking, right?!

But fish don’t need bathing suits and dogs don’t need shoes.

Fish might want a larger aquarium to swim around in, additional fish in the tank to keep them company, or some new exotic fish food to sample.

And dogs might want some doggie treats, a new toy, or a nice comfy bed for all those naps they seem to enjoy every day.

As a small business owner and online marketer, it’s much more savvy to sell people what they WANT, not what they need!

Let’s say you’re an artsy-craftsy kind of person and you’re in the business of sculpting figurines in the shape of cats.

Instead of marketing and promoting your cat sculptures in newspapers, trade publications for artists, or art-related venues online …

Find out where cat lovers hang out and share your expertise! Look for them in forums, groups, on Twitter, or research cat-loving blogs and articles.

Tell cat lovers why you chose this art form, why cats inspire you, what motivates you as an artist, your favorite kinds of cats, big sculpting boo-boos you’ve made along the way, etc.

Cat lovers certainly don’t NEED a cat sculpture, but they sure might WANT one!

Do you see the difference here?  Can you think of some ways you might change your marketing efforts and strategies to get better results and enjoy greater success?

Either there’s a whole lot of really brilliant online marketers who are exhausted, overworked, careless, or suffering miserably from absentmindedness …

OR …

“Oops!” is a new marketing strategy and no one invited me to a webinar to learn about it!  Didn’t get an invitation to an Oops teleseminar, haven’t seen anyone Tweeting about it, and I haven’t seen one mention in any of the ezines I read.

Do you think some exclusive and secretive Oops group is purposely leaving me out of the loop?  I’ve got my suspicions and I’m beginning to wonder because …

Rarely does a day go by that I don’t find one of the following in an email subject line:

• Oops! I sent the wrong link
• Oops! You missed the deadline
• Oops! I forgot to mention
• Oops! I’m sorry you couldn’t attend
• Oops! I should have sent this yesterday
• Oops! Looks like you missed this
• Oops! The call has been rescheduled
• Oops! The early bird discount expired
• Oops! Here’s the corrected link
• Oops! I didn’t mean to do that

Is it just me?  Or are you getting “Oops!’d”, too?

All kidding aside, I know that sometimes we just get in a hurry and make a mistake.

No, not the rain gutter on your house or the gutter at your local bowling alley!

I’m talking about the gutter/s on your website or blog – the left and/or right hand columns that flank your content.

What items with juicy benefits are you positioning in this prime time piece of real estate? Or are you ignoring this space or maybe just throwing any old stuff in your gutter you happen to have the html code for?

I constantly hear online marketers comment that buttons, badges, and banners in the gutter are insignificant and ineffective.  I don’t go along with that train of thought.  Whenever I land on a site, my eyes will definitely scan down the gutters and see if anything pops out at me.

I’ve met the neatest people, found the coolest resources, and grabbed a number of dynamite freebies by taking a few minutes to see what’s in someone’s gutter.

Take a few minutes today and take inventory of your gutter.  Maybe it’s time to do a little gutter clean up!

Let me just spill the beans right out of the gate.  You know, forego the mystery and cut to the chase.  I LOVE marketing and I HATE advertising. Now that you’ve heard my confession, I could bring this post to an abrupt halt.

But what fun would that be?!

Since I was brave enough to share one of my deep dark secrets, allow me to tell you WHY I feel this way. And maybe I’m not so far off the mark.  Maybe you feel the same way, too.

How many ads, offers, and bright shiny objects sail past your eyes every day?  Too many, right?  The next time you’re weeding through your emails and coming across ad after ad, offer after offer, take note of your emotions.  Are you feeling anything wonderful?

Do advertisements bring a smile to your face?  Add significant value to your life?  Enrich you in any way?  Nope.

As I see it, advertising is a whole lot of pitching, pouncing, prodding, and pushing messages down consumer’s throats. I don’t know about you, but I’m pretty sure I could survive without advertisements.  I’d certainly like to experience one whole day without finding a ton of ads in my inbox!  Wouldn’t you?

What I absolutely love about marketing, on the other hand, is how it’s designed to encourage “engagement” and “interaction” with your fellow human beings.  Marketing is your friend.  It’s centered around nurturing relationships with people. Now THAT puts a smile on my face!

Thanks for letting me vent.  It was very therapeutic.

You bet it does!  And that’s a really good thing.  Problems are a “good” thing?  Yes.  And the more problems, the better.

Now don’t run away just yet.  Stick with me and let me explain.  I promise you’ll be glad you have lots of problems.

I don’t blame you if you’re thinking you just bumped into the craziest person on the internet.  That’s okay.  I’ve been called worse things than that.

Stop for a moment and ask yourself this question …

Is it really a program, product, or service you’re offering your prospects, clients, or customers?  I hope not.

Maybe you’re selling a miracle wrinkle cream or fresh-baked bread or tax consultations for small business owners.  Or you might teach a cycling class or train dogs how to stay off the furniture. You may even be a tour guide or a home decorator or a childbirth educator.  That’s great!  But I’ve got a big secret to tell you.  You’re not really selling ANY of those things! You’re selling “solutions” to problems.

For example …

Someone who’s selling wrinkle cream isn’t really selling a skin care product.  They’re selling a “solution” for looking younger and more vibrant.  If someone owns a dog that won’t stay off the couch, they’re looking for a “solution”.

If you think in terms of what problems you can solve for the target market you serve, you’ve got the foundation for a very successful business. Instead of focusing on products and programs, focus on ways to alleviate people’s pain, worry, and frustration.

Keep looking for more problems!

How do you get your prospects, clients, or customers excited and anxious to learn about your newest offer?  That’s easy. Don’t show it to them!

Say what?  That’s right.  Don’t show it to them.  Instead, create some “anticipation” by relying on basic human psychology.  People’s processes (how they go about taking action) are psychologically channeled by the ways in which they anticipate events.

Anticipation is an emotion that involves pleasure and enthusiasm. Remember anticipating a trip to the amusement park when you were young?  Or waiting anxiously for your upcoming birthday party?

You can put this knowledge into action in your business by getting your prospects and others looking forward, with enthusiasm, to what you’ve got cookin’.

There are so few surprises as adults.  Good ones,that is!  So we grown-ups really enjoy and embrace the element of surprise when we feel that something exciting is waiting for us just around the corner.  The waiting, the wondering, the gradual pull toward it (product, program, event) creates a pleasurable experience in our brains.

As the saying goes, “Don’t give away the store!”.  That’s no fun.  Over a designated period of time, give everyone hints, clues, and sneak peeks of what you have up your sleeve. Keep them thinking.  Keep them curious.  Keep them on the edge of their seats.

When you finally guide people to the end of their journey of anticipation, they’ll be more than ready to check out your latest offer!