Is It Too Risky To Change Horses Midstream And Shift The Focus Of Your Business?

I don’t know.  But I’m about to find out.

Have you ever felt like your online marketing business is in transition or maybe you need to go back to the drawing board and reassess your focus, your purpose, or your goals?

Change is inevitable in life and I’m finding the same to be true in business.

For the past couple of years, I’ve been reaching out to single mom entrepreneurs who want to start an online business and those that are struggling to achieve success in their current business.  I love my niche and it’s become a very comfortable nesting place for me.  After all, I’ve been a single mom for almost two decades and I have mounds of online marketing experience so I feel justified in deeming myself an expert in my niche.

Good for me, right?  So why would I consider the notion of changing horses midstream?  Why take such a risk?

I have tremendous compassion and a sincere affinity for mom entrepreneurs.  I’m a nurturer by nature and nothing makes me happier than helping others – especially moms.  But in the process, I’ve discovered I’m shortchanging myself by disregarding a lifelong passion with thirty years experience attached.

So what am I getting at here? [Read more...]

Integrity vs Scarcity

Guest Post by Yvonne Jones

I recently read an article in the Wall Street Journal Sunday edition entitled “Sales Pitches You Can’t Resist – and Why?”  The first paragraph alluded to the fact that many shoppers head to the mall with good intentions, but retailers know how to get inside their brain and derail their good intentions.

The article mentioned some triggers and their appeal.  I selected just two:

1) “Our Big Sale Ends Tomorrow/Today/In a Few Hours!”  This is aimed at your survival instincts, and its appeal is that you want to grab what’s available or be left behind.

2) “Save $250! (New Price $500)” This is aimed at your price-sensitive side.  According to Lars Perner of the University of Southern California’s Marshall School of Business, you fall for it because the idea of big savings puts the deal at the center.  Your brain often perceives the actual price as more reasonable because of that big price difference.

The article made me think of those of us who market our business online, whether we are in the Internet Marketing niche or some other niche.  Do we consistently demonstrate integrity or do we feed on other’s scarcity mentality?

There are lots of marketers with tremendous integrity.  We know that if they announce a limited time offer with a deadline, they will adhere to that.  If they say a particular offer is limited to a certain number of copies, we can trust that will be the case.  I confirmed the truth of such an offer recently as there was a valuable PLR product I wanted to purchase and kept putting it off. When I finally got to the sales page they were sold out.

Many of us are on various e-mail lists and often receive warning notices of pending price increases or removal of a product or service after a certain date.  Some of these may be products or services that you genuinely want to take advantage of.

The challenge may be that some small business owners are operating their business on a budget, whereas others have a specific budget for how much they will spend on products or services in a given period.  How do you feel when you exceed your budget to make the purchase and find that weeks later the price remained unchanged?  Or the product or service that was going to be taken off the market is still there?  Do you feel cheated?  How do you feel about that marketer going forward?  It certainly erodes any trust you had in that person.

Relationships in business, and especially in our online business depends on the know, like, and trust factor.  Promoting a scarcity mentality for personal gain is hardly worth sacrificing your reputation as someone of integrity.

Has this ever happened to you and how did it make you feel?  What action, if any, did you take?

Yvonne says: I’m a Solo Entrepreneur who teaches Relationship Building and Marketing skills to entrepreneurs and small business owners by helping them to see the value in building and maintaining long-term relationships with their clients and customers.  I’ve recently begun actively working with work-at-home moms, other home-based entrepreneurs including Direct Sales consultants with the goal of helping them to cultivate an entrepreneur’s mindset and build their brand online.

You can follow Yvonne on Twitter at @YvonneAJones and visit her at Maintain A Success Circle.

Blogging for Dollars

Almost any day of the week you’ll find someone online who’s asking, “How do I monetize my blog?” or “What’s the best way to make money with my business blog?”

Here’s the way I would answer those questions and go ahead and throw rotten eggs at me if you wish.

“Stop thinking about the money.”

“Stop focusing on blogging for dollars.”

Instead …

  • Continually strive to improve your writing skills
  • Reach out and brainstorm with fellow bloggers
  • Link to other people’s posts
  • Better your best freebie offer and give it away on your blog
  • Invite people to do guest posting
  • Deliver clear and consistent marketing messages
  • Reward your commenters
  • Visit blogs in your niche and build community
  • Understand the needs of your target audience
  • Strut your stuff with personal flair
  • Ask others how you can help

How are you monetizing your blog?

Best Way To Communicate With Your Audience

To tap into the needs of your target audience and ramp up your marketing results …

Communication is the key.

Of course, there are many ways to “talk” to your prospects, clients, and customers.

Are you aware of how your target audience prefers to communicate?

Figuring that out is the cherry on the ice cream sundae!

Your audience may prefer to communicate with you by:

  • Email
  • Phone Call
  • Text Messaging
  • Hard Copy Newsletter
  • Social Media
  • Video
  • Podcast
  • Ezine
  • Direct Response Mail

A “best practice” for marketing your products or services is “Test Before Invest” – and that could mean an investment of either time or money or both. [Read more...]

Let The Tomato Throwing Commence!

You may not agree with what I’m about to say, and that’s okay.

Because when it comes to making money online, you have to do whatever floats your boat – whatever works for you.

Most every online marketing expert teaches this two-step process for having tremendous success with your business:

1.) Identify problems people are having.

2.) Offer (sell) them the solutions.

Sounds great and it’s not bad advice.

Millions of people turn to the internet every day searching for solutions to everything from acne to a zipper that’s stuck.  It’s just a fact of life.

Someone who’s suffering with back pain in the middle of the night doesn’t go to their local emergency room anymore – without checking the internet FIRST – hoping to find some information that will bring them relief.

Can you prosper from selling solutions to back pain and a myriad of other problems people are having?  Absolutely – if that’s what floats your boat.

I lean in that “other” direction. [Read more...]

Dress Your Brand For Success

I have to laugh when someone asks me, “What does an online marketer put on to dress for success?”

And my reply is, “Uh … Pajamas?  Jeans?  Gee, I don’t really know what other people wear while they’re sitting in front of their computers.  I usually wear whatever’s clean and comfortable.”

You obviously don’t need an extensive (or expensive) wardrobe when you work from home.

Of course, you’ll need to change out of your pajamas if you’re attending a networking meet-up or live event.  I’m pretty sure they won’t let you through the door in sleepwear – so I’ve heard.

You can feel free to be a casually-dressed online marketer, but how about your brand?

Are you dressing your brand for success?  Or is it in need of a makeover or maybe some enhancing? [Read more...]

Plan To Market Wisely Or Plan To Go Down The Tubes

Did you know there’s over 100 marketing platforms you can take advantage of to build your business and your brand, even if you’re on a $0 budget?

It’s true!

BUT … here’s the catch:

You won’t experience a lick of success in your marketing efforts unless you choose platforms you sincerely enjoy working and ones that fit into your schedule and lifestyle.

I’ll give you an example …

My friend and newbie online marketing pro, Sheila Atwood, of Newbie Lifeline has experienced tremendous success building her business by utilizing forums as a marketing platform.  I envy her and I think that’s awesome!

Give yourself the gift of getting to know Sheila and let her give you some tips about adding forums to your marketing plan.

For me, forums wouldn’t be a good choice.  Why?  It’s not because I don’t enjoy meeting new people in my target audience, learning about what others in my niche are doing, networking with like-minded business professionals, or striking up interesting and vibrant conversations that, ultimately, direct people back to my website or blog.

Who wouldn’t love THAT?!

However, forums wouldn’t work for me because I don’t have the amount of time and devotion needed to make them work.  In addition to my online business, I work outside the home, as well, and my offline commitments eat into a BIG chunk of my week.

A better choice for me, considering my schedule and lifestyle, would be blogging and social media venues.  And I’m happy to say these two arenas are where I’ve experienced the greatest success in my marketing efforts.

If your curiosity is piqued, your budget is tight, and you’d like to find out more about over 100 marketing platforms, just download a Free Shoestring Marketing Kit.

Which marketing platforms do you enjoy the most? Which ones are working best for you?

Your Blog is Your Best Attraction Tool

Every success-minded online marketing entrepreneur, business coach, consultant, self-employed professional, and freelancer needs a blog.

Here’s an equation I learned from Lexi Rodrigo that demonstrates the foundational components of online marketing success:

BLOG + EMAIL MARKETING = PROFITABLE ONLINE BIZ

Your business blog is your most powerful tool for attracting prospects, clients, customers, and even joint venture partners because:

1) It’s a platform for showcasing your talents, skills, and specialized knowledge.  It puts you center stage in the spotlight!

2) It encourages interaction and builds community with people who share common interests, objectives, and goals.  It’s the perfect place for your target audience to hang out, enjoy the view, and gather some helpful tips, resources, and expert information from you.

3) It’s a place to share the need for and demonstrate the results others have experienced from using your products and/or services.  Case studies and product reviews are two of the most popular and most attractive types of blog posts.

4) It’s easy to use and provides you a central location for your online marketing and networking efforts.  From all other locations on the internet, always strive to send people back to your blog to gather more information on a topic, subscribe to your list, or learn more about you and what you have to offer.

Your blog is the hub of all your business-building activities.  What are some ways you are making your blog a strong magnet?

The Best Parts of Marketing

Want to be an expert, effective, and dynamic marketer?

Start by tossing out everything you know about selling.

When people sense you’re pushing something on them, they run away and they run fast.  They’ll avoid you like the plague!

Marketing is a softer, gentler, more palatable strategy for getting you, your business, and your products and services in front of the eyes and in the minds of your potential clients and customers.

Communication and relationship-building, in person or online, is what marketing is all about.

You need to “talk” to your prospects.

Begin from a place of generosity and a belief that what you have to offer will change peoples’ lives for the better.

Keep the lines of communication with your target audience open with the distribution of valuable FREE content through:

  • Articles
  • Blog Posts
  • Videos
  • Podcasts
  • Ezines/Newsletters
  • Teleseminars
  • Webinars
  • Emails
  • Surveys
  • Contests
  • Social Media
  • Postcards/Greeting Cards

Strive to brand yourself as an authority by implementing marketing strategies that engage, enrich, educate, and entertain your target audience.

The best parts of marketing will keep your prospects’ (selling) defenses down!

So You want to be a Freelance Writer

Guest post by Lisbeth Tanz

One of the things I hear most frequently from new freelance writers is that they didn’texpect it to be so hard.

If they had asked me, I could have told them that doing this work isn’t the easiest way to earn a living, at least not initially.

No new business is easy – but when you consider that all you need to start a writing business is a computer, Internet connection, telephone, fax (maybe) and writing talent, it seems like a slam dunk.

However, starting a writing business takes more than just good writing skills. It takes business savvy (or the willingness to develop it), the ability and desire to work hard to get established and an understanding that money won’t start flowing immediately (unless you’re really, really fortunate).

Here are 10 things to consider before you declare yourself in business as a writer:

  1. Identify the things you know a lot about and would enjoy writing about.
  2. Determine how much time per day you will be able to pursue your writing business dream.
  3. Determine the market(s) you want to pursue. Do you want to write for magazines? Newspapers? Web content providers? Your own content? Do you want to create your own products? Do you want to be an affiliate marketer? (You’d be surprised at how much writing is necessary when you promote the products of others effectively.) NOTE:  Each of these markets is different and you may not be able to find work for some of them on the job boards.
  4. Analyze (don’t just look at) the top job boards:  guru.com, elance.com and odesk.com. There are others, but these three are probably the biggest. I could write a post or three on just this topic. You’ll want to look for what the most successful bidders are doing and emulate them.
  5. Take a stroll over to Craigslist to see what freelance gigs might be posted there. Sometimes I find hidden gems on my local Craigslist.
  6. Now that you’ve done some research, you’re better prepared to write down three goals you would like to achieve with your writing business in the next three months, six months and 12 months. Setting goals helps you stay focused.
  7. You’ll also want to calculate how much money you must earn to make this venture worthwhile. You can learn how in this post I wrote about calculating your freelance writing rates .
  8. If you don’t have any writing examples, create some! You won’t need many, but you will need to create a few that can demonstrate your writing ability.
  9. Consider where and when you’ll do your writing. If you have three kids under three, this could be a challenge. But people manage extreme or difficult situations and still make time for writing, so get creative with your planning.
  10. If your skills aren’t up to snuff, search for mentors, websites and books that can help you improve your skills.

There are many other things to consider, but these should get you started. You might have noticed that I didn’t talk about coming up with a business name, creating a logo, making business cards, etc. That’s because you will best serve yourself by considering these 10 points before you jump headfirst into a writing business.

Many thanks to Melanie for giving me the opportunity to guest post on Solo Mompreneur!

Lisbeth Tanz is a freelance copywriter and editor. Her business, The Hired Pen, was started on a wing and a prayer in 2004 (before she understood the 10 points above). Since then she’s written and edited for a wide variety of business clients, but focuses primarily on alternative health and wellness, home improvement and pets/animal companion writing. She’s continually amazed at all there is to learn about writing and business and enjoys sharing her newfound knowledge with new and experienced writers at www.savvyfreelancewriters.com. You can also find her on Facebook, Twitter and LinkedIn .

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