Everyone residing in your local community is an independent business owner who works from home.
And every day you all get up and go knocking on each other’s doors trying to sell your products or services to your neighbor.
Just think about that for a minute and get a crystal clear image in your mind.
Not a pretty picture, is it?
Now take that concept and mental image and transfer it over to the internet.
I don’t know about you, but the picture still doesn’t look very pretty to me.
So, let me ask you this …
Are you trying to market and promote your offerings to fellow entrepreneurs, in particular those in your same niche? In your same “neighborhood”?
What are the chances these folks are going to turn into loyal customers or clients?
I’ll tell you the answer: Slim to none. So stop spinning your wheels.
They’re not buying!
Having said that …
I’m not suggesting you stop connecting and networking with fellow entrepreneurs.
You’ll want to continue to look to entrepreneurs who “do what you do” for support, inspiration, masterminding, accountability, encouragement, and joint venture partnerships.
These will turn out to be some of your most valued and cherished online relationships!
But don’t look to fellow independent business owners for “sales”.
If you do, you’re going to be very disappointed. Remember: They’re also looking to make sales in their own business so it’s not likely they’re going to spend any money with you.
It’s your turn now …
- What’s your take on neighbors selling to neighbors?
- Do you see this happening online?
- Are you getting pitched by people in your same niche? Maybe a better question would be: Do you buy from them? Why or why not?