My youngest daughters are twins.   So the title of this article really caught my attention.  Enjoy!

Parents know it instinctively. To differentiate one from the other, they give their newborn different names. Most businesses beg to differ, and often end up giving the same name to multiple (and widely differing) products, without realising the negative impact on the brand.

Whether you’ve got a growing business or a well-established one, it’s important not to ignore that important law of physics. Two objects cannot occupy the same space at the same time. This branding article
will show you why!

Why Brand And Line Extension Don’t Work

Heard of a cheese company called Kraft? You say Kraft and people say cheese. The amazing association of cheese with their name should have kept the company smiling for decades. But that didn’t happen. Like most companies, Kraft figured they had a great brand name that would extend to a whole range of foods.

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