Sheila Atwood & Kathryn Griffiths: Special Premier “Internet Sisters” Post

Partner Up and Double Your Assets

Is it possible to double your online assets when you partner up?

GUEST POST by Kathy Griffiths and Sheila Atwood

Yes and yes! I have been lucky enough to partner up with by sister, Kathryn Griffiths. Although there are times when it seems like the blind is leading the blind, this partnership really has doubled my assets.

We partnered up back in 2007.  Feeling much like Laurel and Hardy, we jumped into the car and attended the Salt Lake City Geek Club for the first time.  The goal was to find some WordPress geeks to help us get our sites on line. Well, it worked and the rest is, as they say, “history”.  (By the way… we can now attend the meetings and can actually contribute to what’s going on.)

My Partner Up Assets

  • Time: Having a partner has increased my time. I have someone that can learn one thing while I learn another.
  • Skills: Kathy has computer skills I do not need to learn. For example, she is an expert in Photoshop.  Need a graphic…got a graphic.
  • Editing: Two sets of eyes are better than one. Kathy will edit my blog, reports, and sales pages. Let me tell you, I need an editor.  I can’t see my own mistakes.
  • Copywriting: When it comes to needing a magic headline or the perfect piece of text, I can rely on Kathy. She has copywriting ideas I would never even think of.
  • Comments: There is always somebody to comment on my sites. All I have to do is ask.
  • Backlinks: We have a system of backlinking to each others sites. This works well on both our main sites and on our niche sites.
  • Encouragement: When the going gets tough (and it often does) I get encouragement. I get support. Kathy helps me to stay on track and push through those times that I just want give up.

“It is the friends you can call up at 4 a.m. that matter.”  ~Marlene Dietrich

Sheila

——————————————

My Partner Up Assets

It’s been a great business asset to partner up with my sister, Sheila Atwood, and the journey has been fun.   There have been a lot of laughs between the two of us as we’ve made our way through the maze of Internet marketing.

  • Balance: I once heard it said… “In a partnership, you can’t afford to be crazy at the same time.”  It’s nice to have someone bring me back to reality when I’ve had some “woo woo” idea that’s not practical.   We sort out different strategies until we find out what really works.
  • Information: Sheila has been a great source of information.  She’s always searching the web for the most current and helpful information that she can pass on to her readers.  I benefit from that research first.
  • Tech. Issues: I’m amazed how tech savvy we both have become and how much we can figure out when we put out heads together.  It’s saved a ton of money not having to call a web master at every turn.  However, we both know when to cry “Uncle” and get more advanced help when needed.
  • Immediate Communication: I love the fact I have immediate access to someone.  When I’m excited about something I’ve just learned or when I run up against a problem … I can pick up the phone and get instant feed back.  We visit several times a day.  I can also count on finding several Twitter DM messages a week pointing me to helpful information.
  • Encouragement: It’s easy to get discouraged when everything gets overwhelming.  Sheila helps me sort out priorities so I can get back on track again.  And that relates to family matters as well as business.
  • Joint Venture: I have access to a joint venture partner I trust.  We’ve had several ideas in the past, but I think we’ll have a winner when our new project is completed.  It’s fun to work on an idea together.
  • Support: I think the best thing about the “partner up” concept is that I get full support.  I know I can always count on a comment on my blog and having my “Tweets” passed on to her list.
  • Mastermind: We are a mastermind group of two.  It cuts quickly to the chase.  There’s no lag time in getting correction or encouragement.

Thanks Sheila… my partner in crime.

Till Later,
Kathyn Griffiths

P.S.  If you want to double your assets, I suggest you find someone you can partner up with.  It sure makes business more productive, doubles assets … and best of all ….it’s more fun.

You will find these partners busy writing their own blog at:

Kathryn Griffiths – OnlineMarkeingAndPromotionBasics.com

Sheila Atwood – Newbie Lifeline.com

Thank you for an exceptionally special treat! You’ve created a hallmark moment on my blog, I love you both, and your guest post is filled with tremendous value. :)

Business Building Strategy – Smaller Is Better

You might suspect this post is about …

Chunking down your bigger projects into smaller, more manageable bite-size tasks for better organization and to help you stay on track.

Or …

Having a smaller number of words in your blog posts than most other bloggers doesn’t mean your message is any less powerful or has any less impact on your readers.

Or …

Instead of trying to accomplish some daunting, humongous goal – having a series of smaller goals leading up to that giant one is a more sensible approach.

But …

It’s none of the above. [Read more...]

Blogging for Dollars

Almost any day of the week you’ll find someone online who’s asking, “How do I monetize my blog?” or “What’s the best way to make money with my business blog?”

Here’s the way I would answer those questions and go ahead and throw rotten eggs at me if you wish.

“Stop thinking about the money.”

“Stop focusing on blogging for dollars.”

Instead …

  • Continually strive to improve your writing skills
  • Reach out and brainstorm with fellow bloggers
  • Link to other people’s posts
  • Better your best freebie offer and give it away on your blog
  • Invite people to do guest posting
  • Deliver clear and consistent marketing messages
  • Reward your commenters
  • Visit blogs in your niche and build community
  • Understand the needs of your target audience
  • Strut your stuff with personal flair
  • Ask others how you can help

How are you monetizing your blog?

I Met The Fly Lady

I got an email from Michelle Shaeffer the other day with her link to Help For Work At Home Moms.

I love being on Michelle’s list and if you haven’t experienced the joy yet, subscribe as fast as you can!  And I hope you’ll trust me when I tell you I don’t make that kind of remark about all the online marketers I meet.

You can stop reading right now and head on over there if you want … I’ll be here when you get back.  Blogland isn’t going anywhere.

Anyway, I clicked Michelle’s link and discovered the Fly Lady.  What a treat!

I also discovered a free e-course she’s offering called “10 Days of Crock Pot Tips and Recipes”. Yum.

This is the time of year when I pull my crock pot out from the back of the shelf and put that baby into action!

Fall is my favorite season (I like to call it “sweater weather”) and it’s the time of year when I like to make nice, warm, hearty meals.  Turkey chili, beef stew, and chicken soup are three of my favorites.

Back to the Fly Lady …

She’s got that magnetic southern charm and warmth everyone loves, a mile-long list of organizational tips, down-to-earth videos that are funny, too, and an easy, sensible approach to helping you tackle everything from paper clutter all over your house to how to have a shiny kitchen sink.

It’s great to have friends like Michelle Shaeffer who care enough to send a resource like the Fly Lady.  What are your friends and social media contacts sending you these days?

Let The Tomato Throwing Commence!

You may not agree with what I’m about to say, and that’s okay.

Because when it comes to making money online, you have to do whatever floats your boat – whatever works for you.

Most every online marketing expert teaches this two-step process for having tremendous success with your business:

1.) Identify problems people are having.

2.) Offer (sell) them the solutions.

Sounds great and it’s not bad advice.

Millions of people turn to the internet every day searching for solutions to everything from acne to a zipper that’s stuck.  It’s just a fact of life.

Someone who’s suffering with back pain in the middle of the night doesn’t go to their local emergency room anymore – without checking the internet FIRST – hoping to find some information that will bring them relief.

Can you prosper from selling solutions to back pain and a myriad of other problems people are having?  Absolutely – if that’s what floats your boat.

I lean in that “other” direction. [Read more...]

What’s Your Online Persona?

Your “second life” – the one you live on the internet – requires strategies for basic online reputation management and essentials for creating your online persona.

Persona?  What’s that?!

In a nutshell, it’s your fabulous presence online – your Fab Factor.

A little fuzzy on the concept?

Here’s the dictionary version of persona:

The role that one assumes or displays in public or society; one’s public image or personality, as distinguished from one’s inner self; a person’s perceived personality, personal image; public role.

The key word here is “public” and in this case – your online public.  So remember …

The information you post and share online has all the confidentiality of a postcard.

Assume anything you post or—are tagged by—is visible to the world‐at‐large.  Know what’s out there about you and monitor your digital dirt!

You can influence your own online persona in lots of ways and on a wide variety of platforms – social media venues, blogs, personal website, and social bookmarking sites to name a few.

Following general netiquette rules is a must.  And remember that developing an online persona is a process, not a transaction.

Want to know more about how to create a fab persona online? Claim your FREE report from my friend Cathy Goodwin, “3 Easy and Essential Steps to Create Your Fabulous Presence Online”. It’s only 5 pages long and you’ll learn things like why being “intriguing” is much more important than being “memorable”.

You need to know this information since you want to attract more clients and sell more products online, right?

20 Blog Post Titles For You

Need a blog post idea or two … or twenty?

Whether you participate in blogging challenges or not, you need to be posting fresh content consistently on your blog.  You have that strategy written down in your online marketing plan, right?

If you’re currently stumped for ideas and you’re feeling like your well has run dry, look over these twenty titles and see if something resonates with you.

Maybe these ideas will help get your creative juices flowing again and your blogging engine revved up!

1. My Mother is On Facebook

2. Books I Want to Write

3. Social Media Marketing vs Traditional Marketing

4. My Community and How You Can Engage It

5. Just Jump into Podcasting- Here’s How

6. Technology That Empowers Me

7. Should My Town Use Social Media?

8. Ways to Save a Bad Time at a Conference

9. My Children Will Do it Differently

10. If I Were a Television Producer

11. What I Spend Money On

12. Ten Guilty Pleasures

13. The Internet Application I Haven’t Seen

14. When I Feel Frustrated

15. Friends I Can’t Wait to Meet

16. When to Cut Back on Web Habits

17. WordPress Plugins I Use And Why

18. How I Drive Traffic to My Site

19. Downtime – What I Do Offline to Recharge

20. How I Went From Very Shy to Less Shy

You may be thinking, “Melanie, don’t you want to hang on to these titles for your own blog posts?  You need ideas, too, right?”

Yes!  I need ideas, too, but I never seem to run out.  I find ideas at the turn of every corner in everyday life – online and offline.

Help yourself!

And will you come back and let me know if you use any of these ideas?

Your Blog is Your Best Attraction Tool

Every success-minded online marketing entrepreneur, business coach, consultant, self-employed professional, and freelancer needs a blog.

Here’s an equation I learned from Lexi Rodrigo that demonstrates the foundational components of online marketing success:

BLOG + EMAIL MARKETING = PROFITABLE ONLINE BIZ

Your business blog is your most powerful tool for attracting prospects, clients, customers, and even joint venture partners because:

1) It’s a platform for showcasing your talents, skills, and specialized knowledge.  It puts you center stage in the spotlight!

2) It encourages interaction and builds community with people who share common interests, objectives, and goals.  It’s the perfect place for your target audience to hang out, enjoy the view, and gather some helpful tips, resources, and expert information from you.

3) It’s a place to share the need for and demonstrate the results others have experienced from using your products and/or services.  Case studies and product reviews are two of the most popular and most attractive types of blog posts.

4) It’s easy to use and provides you a central location for your online marketing and networking efforts.  From all other locations on the internet, always strive to send people back to your blog to gather more information on a topic, subscribe to your list, or learn more about you and what you have to offer.

Your blog is the hub of all your business-building activities.  What are some ways you are making your blog a strong magnet?

How to Radiate Moxie with a Mini Blog Makeover

Don’t know what “moxie” is?

Well, believe me, you want it!

And more importantly, your blog needs it.

If you intend to build community and grow a network of loyal readers (that’s what you’re shooting for, right?), then you need to muster up as much moxie as you can.

Allow me to pique your curiosity by sharing a couple of hints. It’s a lot more fun than delivering up some boring old dictionary version.

Hint #1: Have you ever found yourself stuck on a blog looking high and low for the blog owner’s name?  Searched every page, clicked every tab, and it’s nowhere to be found? That’s a blog without moxie.

Hint #2: Ever have to scroll WAY down to the bottom of the page to locate an opt-in box?  That’s another blog minus moxie.

Hint #3: Had the desire to follow a blog owner on Twitter or Facebook and can’t find one blinking social media button anywhere?  That’s a blog that’s seriously lacking moxie.

Right about now you’ve probably come up with your own definition.

But humor me and let me sprinkle around a few more hints. [Read more...]

The Best Parts of Marketing

Want to be an expert, effective, and dynamic marketer?

Start by tossing out everything you know about selling.

When people sense you’re pushing something on them, they run away and they run fast.  They’ll avoid you like the plague!

Marketing is a softer, gentler, more palatable strategy for getting you, your business, and your products and services in front of the eyes and in the minds of your potential clients and customers.

Communication and relationship-building, in person or online, is what marketing is all about.

You need to “talk” to your prospects.

Begin from a place of generosity and a belief that what you have to offer will change peoples’ lives for the better.

Keep the lines of communication with your target audience open with the distribution of valuable FREE content through:

  • Articles
  • Blog Posts
  • Videos
  • Podcasts
  • Ezines/Newsletters
  • Teleseminars
  • Webinars
  • Emails
  • Surveys
  • Contests
  • Social Media
  • Postcards/Greeting Cards

Strive to brand yourself as an authority by implementing marketing strategies that engage, enrich, educate, and entertain your target audience.

The best parts of marketing will keep your prospects’ (selling) defenses down!

Stop SOPA