SOLO MOMPRENEUR

Posts Tagged ‘Blogging’

And no wonder!

I’ve lived under the same roof with twin daughters who have been HIGHLY competitive since they left the womb.

Try living with two 4.2 GPA students who get into heated discussions (okay, they’re actually arguments) over the fact that one got a score of 103% on an exam and the other got 104%.  Sheesh!!  And the competition ensues with the very next exam and we’re right back on the “Who’s better/smarter” merry-go-round again.

And I’ll spare you the sordid details of the “Who’s more beautiful” competition.  That one gets REAL “ugly”.

I hesitated registering them for different sports like softball and volleyball they wanted to play throughout their school years.  I probably don’t have to tell you why.

The score sheets we were keeping had NOTHING to do with whether their teams won or lost a game.  You can just go ahead and use your imagination here.

So it’s no revelation that I tend to shy away from competitions.  Just the thought of competing in something brings on a tension headache and ties my stomach in knots.

I prefer to view everyone as winners.  We’re all good at something, right?

However …

There is such a thing as “healthy” competition that gives you the opportunity to stretch your mind, fine tune your skills, or move a bit out of your comfort zone.

I’ve entered just such a competition and as a fellow blogger, I think you should think about entering, too!

Check it out but you’ve got to hurry!  BLOG ENERGIZER

The deadline to submit your 5 blogging questions is TOMORROW – August 10^th.

“Monkey See-Monkey Do” is a phrase you probably became familiar with as a child.

My mom had her own endearing version that went something like this …

“If so-and-so is going to jump off a bridge, are you going to jump off, too?!”

And the obvious answer, of course, was “No”.

But in the arena of online marketing and small business ownership, “Monkey See-Monkey Do” can be a really good business building strategy.  The goal is Not to become a copy cat but to become aware of what other success minded marketers are doing and put your own fingerprint on those tools, tactics, and techniques.

Here’s how you can start tapping into your inner monkey:

1) Have you seen an opt-in form and offer that’s really attention-grabbing and triggers you to take action?  What are the elements that appeal to you the most?  Is it the shape or colors used that caught your eye?  Or maybe the graphic?  The call to action?  The location on the page?

Scrutinize your own opt-in box and freebie offer and incorporate those elements that you find most effective.

2) Have a favorite blog or two or three that you visit regularly?  What is it about those particular blogs that strike your fancy?  What are the blog owners/authors doing that keep you coming back for more?  Are they great storytellers?  Do they offer fabulous tips related to your niche?  Is it their sense of humor that attracts you?  Maybe the layout of their blogs?

Begin weaving those ”I’ve-got-you-hooked” components into your own blog.

3) Ever come across social media profiles that just knock your socks off? A short bio that causes you to click the person’s link immediately to discover more? What kinds of adjectives or action words have they used?  Do they note only their business expertise or are personal facts included, too?  What is it about their profile that intrigues you?

Read your own profile/bio with discerning eyes.  Then re-vamp it to be as compelling as your favorites.

There are lots of creative ways to tap into your inner monkey.  When you “See” something that’s working for someone else, start “Do”-ing it!

If your blog is feeling a little stale or stagnant lately, you can stop the moss from growing on it right away!

Listen to the Audio Boo below to find out how you can choose one, two, or all three ways to give your blog a makeover and a boost.

Need more eyes on your blog? Feeling like your posts are floating around out in never-never land? Let’s change that scenario!

Here are 3 great ways to get lots of eyes on your blog:

1. Continuity Blogging Community — Jane Lee

Free to join and ongoing

2. Ultimate Blog Challenge

Starts August 1st, 2010

Michele Scism & Michelle Shaeffer

3. 31 Days to Build a Better Blog — Lisbeth Tanz

Starts August 23rd, 2010

Guest post by Jane Lee

One might ask why bother blogging? I just do not have the time to blog. What is in it for me? Definitely, I hear all your concerns.

With business both now online, off-line, and corporations, everyone asks do you have a website/blog?

Your website is now your storefront. Prospects, clients/customers walk into your establishment and they want to see what you are all about. Your blog is that connection with your readers just like the customers walking into the store. They find out about your specials of the day, the types of service that you offer them and information that will help them make an informed decision of which product/services is right for them.

Here are the 3 key reasons why you should be blogging on a regular basis:

1) Keep your prospects, clients/customers up to date on what is happening. Think of yourself as a newspaper or magazine. You are providing consumer information that they may not be aware of and they are coming to you for resources.

2) By providing rich content and information, your prospects, clients/customers see you as the expert in your field and this builds credibility.

3) It takes time for visitors to find you.  If you are a brand like Coke-Cola, then everyone is familiar with your service. By blogging, reciprocating, and becoming visible in the community, others will start to notice and begin to follow you.

Happy Blogging and to your Great Success!

Jane Lee is a Marketing and Sales Coach who loves to blog. She teaches coaches, service professionals, and solo entrepreneurs how to sell authentically with confidence and ease.

  Thanks for being a guest author on my blog today, Jane!

For the past thirty days, I feel like I’ve been riding one of those large luxurious tour buses with a whole pile of really neat people.

Funny thing, though.  It really didn’t matter to me where the bus was headed, I just knew I wanted to be on it.

When we got on board on June 1^st, I immediately recognized a few of the passengers from a previous 30-day excursion.  On that particular pleasure trip, the fun never ended for the entire journey!

It was fabulous and we deemed ourselves the “Fab 50”.

Wondering what happened after we reached our destination?

Well, we didn’t want the excitement, camaraderie, and good times to end, so we got right back on the bus and started touring again.

However …

This time we picked up an extra 200 passengers!

Given such a huge group of people, I had my suspicions that I wouldn’t have enough time to get to know everyone on this trip, and I was right.  I’m sure there were lots of fascinating folks that I didn’t have a chance to meet.

But with any luck …

They’ll be back on the tour bus when we board again in the fall!

I want to extend a very warm and extra special thank-you to all the fantastic bloggers who knocked on my door during this 30-day challenge and posted so many well thought-out and meaningful comments.  I hope we can work together to keep the momentum going!

It’s true. Flattery will get you everywhere.  And social media venues are no exception.

Online marketers often complain that social media sites are a waste of time. They spend hours crafting and posting promotional offers and updates that bring no sales, no clients, no subscribers, and no results.

The truth is that using social media venues is a smart, savvy, effective way to get your message out to your target market. The key is knowing HOW to do it right. Having one-way conversations by posting “Me, Me, Me”, “I, I, I” messages simply doesn’t work.

Sorry to hurt your feelings but … nobody cares about “You”.

In order to get the results you desire and deserve, remember that flattery will get you everywhere. You may not be ready to hear this, but you must be prepared to “give” before you “get”.

Here’s how it works:

Compliment

Give others a thumbs up, a shout out, or kudos for a wonderful blog post, an inspirational quote, a helpful resource, a personal story, etc. that adds value to your life and/or your business. Simply let people know that you appreciate them or admire their expertise. Of course, be absolutely genuine. Don’t say it if you really don’t mean it. Everyone can spot a phony, fabricated remark. You’ll be surprised how far sincerely complimenting others will, in turn, get you noticed online and build your credibility.

Comment

Always take a few minutes to leave your thoughts in the comment box on someone’s blog. Comments create backlinks to your site, providing a tremendous benefit to you. However, posting self-serving promos, coupon offers, and other sales messages will get your comments blocked. Remember that most successful online professionals moderate their blog comments. “Selling” is not proper social media etiquette and you’ll be labeled as hype-y and probably banned from future comments. Only leave well thought out, appropriate comments that are directly related to the topic.

For more simple and creative ways to build your business on the internet and more info on social media marketing, subscribe to the Online Success Newsletter … it’s 100% free and always loaded with expert tips and fantastic resources.

Having a business blog has become as important (critical, really!) as having a business card.

Your blog should be considered the hub of all your online business building activities. And you should be posting at least two or three times a week – more often would be even better.

What I’m hearing, over and over again, from small business owners and solo professionals is that they’re feeling overwhelmed at the notion of maintaining a blog. Their biggest concern is writer’s block.

They write a few blog posts and then they draw a blank and can’t seem to come up with ongoing, interesting, creative topics to blog about. If this is the case for you, put your worries to rest.

I found a wonderful free resource that will have you swimming in ideas to blog about. It’s a blogging calendar and planner for the entire year that also includes some really intriguing and downright funny holidays and observances celebrated everywhere. I printed out my own copy as soon as I discovered this really cool blogging tool.

Don’t know what to blog about? Just check your calendar! Download A Free 2010 Blogging Calendar and Planner today.

Don’t be concerned about relevancy of this calendar since half the year is already over.  We’ve still got the second half to go, right?!

I love tools and resources like this that help to keep me organized and give me lots of inspiration.

I’d also really love to hear what kinds of tools YOU use to come up with fresh content for your blog.

Today I’m going to write what I call a “pigeonhole” post.

After you read the post, use the comment box below to tell me your definition of a pigeonhole post.

On with the post …

When I share a business success formula with my target audience, a quote from Adam Urbanski always sticks in the forefront of my mind.  Adam says, “Your offerings should be ‘pain killers’ versus vitamins.”

My audience is short on time.  They want the most valuable business-building information that’s as concise as possible – consumed and digested quickly.

Here’s the formula I give them:

1) Get to know yourself – Make a list of your attributes (gifts, talents, strengths, life and work experiences)

2) Develop and research your ideas – Find out what others have done in your field, what kinds of problems people are looking to solve, and what they are willing to pay for the solutions.

3) Clearly define your message – Who will you serve?  How will you serve them?

4) Marketing your product or service – Stick with three to five marketing platforms till you have mastered them.  Then start adding more.

The best strategy for business success is to be a good listener.  Listen to your target market and be first in line to answer their questions and provide solutions to their problems.

(I’ll be curious to read what you think a pigeonhole post is!)

Gee, I hope not.

Now don’t get me wrong here.  People may be thrilled to read your posts, but they don’t have to be thrilling.

Maybe you’re like me.

I spent years studying literature, journalism, and creative writing – my favorite subjects!

Great.  But when I started a business blog, I quickly realized I needed to throw a lot of my cherished language arts skills and rules out the window.

Not so easy to do.  Business blogging is nothing like writing a short story for a magazine, a press release, a thesis, or a newspaper article.

However, it’s okay to add a little vim and vigor and let your personality shine through in your blog posts!

You want a blog with loyal readers – where people want to come back for more.   You want to attract visitors with attention-grabbing headlines and compelling content.

Here’s a cleverly-written post you’ll enjoy about the essential elements of a business blog:

“How to Bake a Blog: Recipe for Business Blogging Success”

And remember that your blog posts do not need to be end-to-end thrills.

Guest Post by Fiona Bosticky

Being a start-up, or a small business, or an entrepreneur takes special skills.  You need to be a little bit daring, prepared for lots of hard work, and have just the right amount of faith in yourself.

In the beginning there are long hours, a lot of planning, and an inner strength that almost cannot be described.  However once things get going and you start to see the rewards –YOUR work out in the world, meeting people who appreciate your work, and if you’re lucky – even making some money, being an entrepreneur can feel awesome.

With all this in mind, why would a single mom, who in the universal-sense is normally considered to have such a tough job, make such a great entrepreneur?  Here’s what I think:

1. They know how to Juggle/ Multi-task

Women are normally renowned for being great multi-taskers, and to be in the situation of raising a child on their own, is a crash course in high-level multi-tasking.  We have busy enough lives with plenty of pressures, but when you are also running the life of a dependent, on your own, you quickly learn how to do literally 1,000 things at the same time.

Entrepreneurs who can juggle like this – do the job, do the finances, do the marketing, and do the managing – all at the same time, are definitely one step ahead.

2. They can handle a Tough Customer

Children can be very demanding, and sometimes difficult to satisfy.  Single moms understand this, and normally have a “battle-plan” for dealing with these situations.  This skill can easily be transferred to the workplace, and to the area of customer service.  Occasionally we do come across a tough customer in business.  And single moms definitely have an advantage in dealing with these people to achieve a mutually-beneficial outcome.

3. They have well developed Decision-Making Skills

When you are a single mom, the decisions for your entire family, tend to fall onto your shoulders.  Being in this role, builds fast and effective decision-making skills which can easily be transferred to business.  When you are in the habit of quickly assessing situations for the most desirable outcome, and then deciding the course of action, you become very efficient.  And having excellent decision-making skills can prove highly beneficial as an entrepreneur.

4. They know when to be Positive and say “Well Done”

When the joyful moments come in their families lives, women understand the importance of celebrating and taking a moment to reflect on the good times.  This is so important as an entrepreneur and small business owner.  Sometimes it is easy to be caught up in the work, as there always seems like there is more to be done.  But knowing and understanding what’s important, and taking a moment to celebrate the good things, even if they are little, can really make a big difference.

5. They understand Endurance and Persistence

Being able to go-the-distance, and keep the family happy and moving along is a big responsibility for a single mom.  Single moms truly understand persistence in the home to achieve what they want to achieve.  The ability to keep going and endure through the hard times is a huge skill that every entrepreneur must possess to succeed in this world.

Fiona Bosticky is an Aussie marketing coach, social media advisor, and entreprenuer.  Doing her part to help businesses around the world with marketing planning, marketing strategy, websites, social media strategy and blogging.  To find out more, visit Abnormal Marketing.