• Martha, I’m so glad you found the points helpful. I could probably come up with a whole bunch more. 🙂 I’m thinking you must be a skilled writer (even though you don’t want that as a biz) to have snagged freelancing gigs. Good for you – a well-turned phrase is worth the paper it’s written on. Thank you for taking the time to comment. 🙂

  • Heather, how perfect that you identified a need for your business, took action and have seen such fantastic results! While not everyone will likely have the same experience (although that would be pretty cool if they did), simply knowing how to write better resonates in so many areas of a business – not just the marketing area. Thank you for your kind words – and I agree, we’re in an amazing community.

  • I LOVE this post! While not a writer, per se, I have done some freelance jobs here and there. I’m not interested in having a writing biz but the tips you give are great for even the occasional freelancer! Thanks so much!

  • Lisbeth, well done for ‘making it’ and inspiring the rest of us. I enrolled on a writing course a while ago. Not with the express intention of becoming a writer, but to develop the skills I needed to write about my business. I’ve since been able to get expert comments and articles into many mags, newspapers and on blogs. I’ve recently been approached by my local paper to have a regular column. I’m here to say it’s worth the work and there’s always so much more to learn. Thank you Lisbeth and thank you Melanie for inviting Lisbeth to share her wisdom with us all. What a great community we belong to.
    Much love
    Heather x

  • Kenneth, the name of the game is getting your name out there! Guest blogging is a great way to do that. While it might not seem like in increases your book sales directly, there’s a lot of benefit in the indirect “juice” you get from being seen in the blogosphere. It’s a real plus if you like writing! I encourage you to find blogs that cater to your interests, follow them, comment, comment, comment and, once you’ve developed a relationship with the blog owner, offer to do a guest post. You never know, it could turn into a recurring gig. Best of luck and thank you for reading!

  • Melanie, thank you so much for giving me the opportunity to “talk” with your readers directly. I very much appreciate this opportunity to s-t-r-e-t-c-h and share my thoughts with new people! Merci beaucoup!

    • As that old saying goes, Lis …

      I wouldn’t have missed this chance for all the tea in China! Doing a blog exchange with you has been great fun and I’m glad we took the initiative to do some lead-in promos.

      Looking forward to your upcoming teleconference in August!


  • Do you find that building an audience by doing guest blogs is helpful to creating your credibility? As a novelist I have done a number of blog appearances to help market my books, and I must admit that I sometimes wonder if it helps.

    I should add that now I love doing the posts so the sales issue has become less important.