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Do you think you could you sell a bathing suit to a fish?
Fish spend all their time in water and do a lot of swimming, right?!
And how about selling shoes to a dog?
Dogs have four feet and do a lot of walking, right?!
But fish don’t need bathing suits and dogs don’t need shoes.
Fish might want a larger aquarium to swim around in, additional fish in the tank to keep them company, or some new exotic fish food to sample.
And dogs might want some doggie treats, a new toy, or a nice comfy bed for all those naps they seem to enjoy every day.
As a small business owner and online marketer, it’s much more savvy to sell people what they WANT, not what they need!
Let’s say you’re an artsy-craftsy kind of person and you’re in the business of sculpting figurines in the shape of cats.
Instead of marketing and promoting your cat sculptures in newspapers, trade publications for artists, or art-related venues online …
Find out where cat lovers hang out and share your expertise! Look for them in forums, groups, on Twitter, or research cat-loving blogs and articles.
Tell cat lovers why you chose this art form, why cats inspire you, what motivates you as an artist, your favorite kinds of cats, big sculpting boo-boos you’ve made along the way, etc.
Cat lovers certainly don’t NEED a cat sculpture, but they sure might WANT one!
Do you see the difference here? Can you think of some ways you might change your marketing efforts and strategies to get better results and enjoy greater success?