Julie is a content marketing consultant with a serious problem.
She’s great at helping small businesses rock their content marketing but the trouble is …
She consistently finds excuses to worm her way out of offline networking events and opportunities. She squirms at the thought of networking in person.
Julie is the quintessential introvert. Her comfort zone is her home office.
Granted, it’s a beautifully-designed space with her favorite artwork and accessories, comfy office chair, pretty textiles, soothing wall colors, and all the spiffy must-have electronics.
Not to mention the fabulous view overlooking her garden and the peaceful sounds of an indoor water fountain.
No wonder she doesn’t want to leave the house!
I understand how Julie feels. You guessed it – I’m an introvert, too.
Criss Jami really nailed the essence of introversion:
“Telling an introvert to go to a party is like telling a saint to go to Hell.”
But hibernating in her comfortable spa-like workspace and conducting ALL of her business from home means Julie is really narrowing her chances to expand her client base. She’s also missing out on making some new friends and meeting prospective joint venture partners.
So, what is networking in the real world?
It’s having the human experience of face-to-face interaction. It’s …
- Lunch ‘n Learn gatherings
- Coffee shop talks
- Local events
- Soirees (Parties)
- Chamber of Commerce mixers
- Book signings
- In-person Masterminds
- Public speaking engagements
- Trade shows
- Seasonal festivals
- Knocking on the doors of local businesses to introduce yourself and your services
Julie needs to shake some hands and kiss some babies.
She may not see herself as a social butterfly but she needs to spread her [business] wings and elevate her chances for greater success as a content marketing consultant.
Besides the obvious benefits, getting out and about will help an introvert like Julie hone her interpersonal skills and speaking skills.
Turning it over to you now
How are you networking in the real world? Are you planning to host any offline events?
Be sure to click the “Local events” link above to see what’s happening in your neck of the woods. Just type your city and state and then choose a category. Let me know if you find something that piques your interest. (Example: Business events in Portland, OR)
My fellow carnies (some of the best and brightest writers around!) have a lot more to say on this topic in this month’s Word Carnival, Rediscover the Real World: Unplug, Unwind, Unleash