This post is part of the March Word Carnival — a monthly group blogging event specifically for small business owners.
(It’s the most fun you’ll have all month!)
Let’s go fishing and reel in some potential customers and clients!
You say you don’t like fishing?
Do you like customers and clients?
Well, all right, then!
Grab your pole and tackle box and let’s head out to the pond.
No, I didn’t mean to say “lake”.
I meant to say “pond”.
You don’t think we’ll have any luck?
Too small a fishing hole, you suspect?
Well, sweetie, I can see you haven’t done much fishing.
I know the lake has a bigger stock of fish, but guess what?
Everybody and their uncle is either standing on the shore or out in boats with their lines tossed in.
Just picture the worst traffic jam you can imagine (read: the worldwide web).
What are the chances you’re going to catch any fish with all those other anglers trying to do the same?!
Here’s the thing …
To land the biggest and best catch of the day, you need to find a small pond of fish and become the BIG fish.
All you need to do is put the right lure (read: your marketing messages) in front of the right fish (read: your ideal customer or client).
Fishing lesson for today (okay, it’s a marketing research lesson) …
Position yourself in a smaller, more intimate environment to be able to effectively communicate with your target audience, showcase your expertise, and figure out how you can serve these folks.
Not sure where to find a small pond?
- Search for niche-specific or topic-specific forums and join the conversations
- Start your own Facebook group
- Do the same on LinkedIn – start a group
- Create a Tweet Chat you host on a regular basis or host a Twitter party using a customized #hashtag
- Start answering questions on Quora
- Host a tele-class (put some bait on your hook and see if you get any bites)
- Do a keyword search on Twitter or Facebook for your ideal client or customer
- Brainstorm ideas with colleagues or join a mastermind group
Become the go-to person … the BIG fish in a small pond … so you can uncover exactly what your potential customers or clients want or need from you.
Do you like fishing any better now?
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