Think of your own buying habits.
I’m going to venture a guess in saying you’ve had occasions where you’ve thought of a purchase, knew exactly what you wanted, and bought it immediately upon entering a store.
Am I right?
And other times you’ve needed to make important decisions first before pulling out your credit card or cash to make the purchase.
You most likely needed to as yourself questions like, “Do I need it?”, “Can I afford it?”, or “Is this something that is right for me?”
In that case, the interactions you have with the product and the company selling the product are critical in allowing you to build a relationship first – which creates that all-important know, like, and trust factor.
People do business with People – NOT with businesses.
Social media prepares your customers to more readily take action once you have established a relationship with them.
Here’s how it works:
- People come in contact with you and/or your products or services.
- They are mildly interested so they join your community.
- They sign up for your email opt-in list or follow you on Twitter or maybe become your friend on Facebook.
- Each time you engage these interested individuals, they get to know you a little better.
- If they continue to be interested in you and what you have to offer, they will eventually be ready to buy.
- Some people are ready to buy right away and some need a little more time.
Think of it this way: