• Several years ago, I went to a lecture by a woman named Faith Popcorn. She is a consultant for business marketing. She coined the word “Clanning” “Cocooning” and many more terms. Because of the “Cocooning” trend, she predicted the increased interest in “Candles.” Those who took her advice made a killing selling Candles. Because of “Cocooning” she predicted the video market long before it was popular.

    She has several books and you can get them on Amazon. I purchased some of her earlier books. Melanie… she has a real focus on marketing to women which you may be interested in.

    Thanks for the reminder. I’m going to bring out my old books and purchase some new ones.

    • Thanks SO much for your insight into Faith Popcorn (love the name!), Kathy.

      Denese Bottrell referred to her at the top of her Blog post. Isn’t Faith an incredibly phenomenal woman? You’ve inspired me to check out her work on Amazon — I’m definitely more than interested in connecting with true professionals who focus on marketing to women!