Pigeonhole Posts

pigeonhole posts - my blogging style that's short and sharp

Today I’m going to write what I call a “pigeonhole” post.

After you read the post, use the comment box below to tell me your definition of a pigeonhole post.

On with the post …

When I share a business success formula with my target audience, a quote from Adam Urbanski always sticks in the forefront of my mind.  Adam says, “Your offerings should be ‘pain killers’ versus vitamins.”

My audience is short on time.

They want the most valuable business-building information that’s as concise as possible – consumed and digested quickly and painlessly.

No slow-acting, time-released vitamins for these folks!

Here’s the formula I give them:

1) Get to know yourself – Make a list of your attributes (gifts, talents, strengths, life and work experiences)

2) Develop and research your ideas – Find out what others have done in your field, what kinds of problems people are looking to solve, and what they are willing to pay for the solutions.

3) Clearly define your message – Who will you serve?  How will you serve them?

4) Marketing your product or service – Stick with three to five marketing platforms till you have mastered them.  Then start adding more.

The best strategy for business success is to be a good listener.  Listen to your target market and be first in line to answer their questions and provide solutions to their problems.

(I’ll be curious to read what you think a pigeonhole post is!)



  • Hi Melanie !!!
    According to me, the Pigonhole posts are short as compared with a normal, but its say all things that the writer want to convey to the readers. You have shared the sharp points, when I finished the last one, I wondered to read more about.

    But When looked above, I got what you want to share with us.

    Regards

    • Great to cross paths with you in the blogosphere again today, Ravi — thanks for catching this post!

      You definitely “get” what a pigeonhole post is! Let’s face it … you’re a quick study. LOL!

      I enjoyed reading your post regarding the qualities of a GOOD internet marketer … and your “bonus” tips are awesome.

      Write On! 🙂

  • PowerSellingMom

    RT @MelanieKissell: “Pigeonhole Posts” (What’s your definition?) http://www.melaniekissell.com/2010/06/pi… #blog30

  • Melanie – My definition is short, to the point, a perfect bite of information. Funny, to me pigeonhole has always carried a more negative connotation. For example, Keifer Sutherland will be forever PIGEONHOLED as Jack Bauer. 🙂 In your use, however, it’s a positive, quick, salient piece of advice. And great advice at that.

    • Drum roll, please, Lisbeth …

      YOU’RE RIGHT !!! You guessed it. 🙂 Thank you for reading my post and chiming in here with your definition.

      A pigeonhole post will simply ZERO IN. You start with a brief intro, lay out some short bullet points, close quickly and … you’re outta there!

      Kudos to you, Lisbeth! 🙂

      Melanie

  • Hi Melanie,

    I think a pigeonhole post is one that goes straight to the recipient – into their pigeonhole. Easy to talk about, of course, but next to impossible to do unless you have a very specific product or service aimed at a very specific target customer.
    If I could hit the correct pigeonhole, as well as several others nearby and some that are some way apart, I’d be happy!

    best wishes

    Rob

    • Wow, Rob, you’ve really taken this to a whole new level!

      All I can say is that this blogging challenge has brought the most clever, intelligent, and creative people into my life — the kind of folks that aren’t afraid to think outside the proverbial box. And that definitely includes you!

      Hold on just a little longer while I finish reading what the rest of the commenters have to say.

      Be back at ya,
      Melanie

  • Maybe a pigeonhole post is one you can easily categorize? Or one that can be divided into clear categories?

    • You’re another brilliant thinker, Fiona!

      I can’t believe all the wonderful guesses everyone is turning in! I really like your definition of a pigeonhole post, but it doesn’t fit the bill in this case. However, now you’ve got me thinking that I should start categorizing my posts. What a terrific organizational idea! 🙂

      There’s another guess or two I need to respond to and then I’ll get back to everyone.

      Warm regards
      Melanie

  • Hi Melanie,

    Well, I’ll go with the opposite of what Jeanne says… It’s not that YOU get your post out of the pigeonhole, but this will be a post that I put into MY pigeonhole. It’s a post that’s so useful and straight to the point that I want to save it and refer to it at a later time.

    ?????

    Gwen

    • Another GREAT GUESS, Gwen!

      I love the way you think. 🙂

      And I’ve certainly tucked away quite a few of your posts because the information is super duper and I want to refer back to it again.

      But that’s not what a pigeonhole post is. As soon as I read the rest of the guesses, I’ll spill the beans, okay?

      Hugs,
      Melanie

  • I think there is a thing that is called the pigeonhole principle. Basically it means that if one thing is one way then the results would have to be a certain way.

    You say – Be a good listener and then you give how it should be.

    It’s guess….

    • Thanks so much for taking a stab at this, Sheila!

      I like the way you described the pigeonhole principle and, actually, I had never heard of it before. Really interesting, but a pigeonhole post means something different in this case.

      Stay tuned …

      Thanks,
      Melanie

  • I like Leo’s definition:

    http://zenhabits.net/personal-branding-be-aware-of-your-pigeonhole-its-hard-to-switch/

    My original thought on pigeonhole posts was: a wooden pole that collects pigeon dung…LOL

    Mtn Jim

    • Good evening, Jim!

      I’ve been following Leo B. on Twitter — you have good taste in friends. 🙂

      Nope – In this case, it’s not a wooden pole that collects pigeon dung. LOL

      Melanie

  • Well, let’s see…would a pigeonhole post be one that you pulled out of storage? Do you have a secret cache of them somewhere? Hmmm…
    Ok, I’m listening, tell me dear Melanie!
    Your blogging buddy,
    jeanne

    • GREAT GUESS, Jeanne!

      You’re brilliant and I can see where you might instantly think in terms of a compartment, recess, or cubbyhole. That COULD be a definition for a pigeonhole.

      But nope – in this case, it means something different. Humor me, would you? I so rarely get to have any fun. 🙂 Let’s see if some other folks chime in with a guess. And I promise I’ll get back to you.

      Sound fair?

      But I loved your guess!
      Melanie
      HXXX