Marketing Part 2: I Have Plenty Of Talent. If Only I Could Find Customers (or Clients) Online.

Did you miss Part 1?  Pedal your bicycle backward till you bump into I Want To Promote My Talent Online. Where Do I Start?

Nothing about marketing your talent online is hard.  NOTHING.

All the marketing tools and resources you could possibly desire are available in ever-increasing abundance and, oh, so easy-peasy to use!

But here’s the Big Fat Caveat (also known as the “catch”):

To become a successful online marketer demands incredible patience, time, and consistent effort

If anyone has the crust to tell you otherwise, my guess is they’re trying to “sell” you a pig in a poke and I’d bet there’s a big dollar sign attached.

There’s no magic wand, spell, or potion … or $97 program that’s going to market your talent for you.  YOU have to do the work.  You’re the CEO of your own talent.  Of course, you could always hire someone if your budget allows.

Let’s tackle today’s marketing issue – finding your target audience (your potential ideal customers or clients) online.

But first …

Get down to the nitty gritty and “define” who these folks are.  I can’t underscore this enough.  Develop a customer/client “profile” so you’re not wasting your precious time marketing to uninterested parties.  Write down every single adjective, fact, and facet of “who” you should be marketing to.  Leave no demographics stones unturned.

Okay, on with the show …

I’m going to use the example of a Real person who’s REALLY talented to demonstrate how to find people online who are most likely interested in what he has to offer.  (You can interject your own talent into these strategies)

His name is Shannon Lee from Leo Red Studios in Glendale, Arizona.  He’s an accomplished musician and musical producer.  Shannon is gearing up to release a brand new album in January, 2013 entitled Groovin’ Down.

Here’s what I suggest Shannon do to connect with potential buyers:

1.)  Engage, engage, engage!  Introduce yourself to like-minded music lovers and fellow musicians. 

Hop up into your friendly search bar and type in keywords like “social networks for music lovers” and initiate some conversations.  No selling, just conversing.  People buy from you after they get to know, like, and trust you.

When I did this search, here’s what I found:

http://www.last.fm/

http://sworly.com/

https://mog.com/

http://www.flowd.com/

http://soundcloud.com

This is just the tip of the relationship-building iceberg.  Also look for music-related groups and forums to join.

2.)   Get interviewed!  Head over to Blog Talk Radio and search for top musicians talk radio podcasts.  Check out some shows that are appealing to you as well appropriate for the kind of music you produce.  Comment on their broadcasts and let the hosts know you’re available for interviews.  Wouldn’t hurt to mention you have a new album coming out (Hint-Hint).

3.)   Create some excitement and anticipation, pique people’s curiosity, and stir up some interest in your upcoming album by creating a video trailer

Upload it to video sharing sites (ones that are also social networking venues where you can make new friends). 

4.)   Search for opportunities on Facebook to spread the word about your album.  For example, click the “Like” button on The Music Page Promotions

Description: “This page is for the bands, musicians, and artists to share their music and info as well as a place for fans to discover new music. Please feel free to post your stuff.”

Look for similar promotional opportunities on Twitter, LinkedIn, Pinterest, and other social media channels.

5.)   Make your website work for you!  Create a page devoted to your new album and host a giveaway on that page. People love to win things and they’re apt to “share” this kind of fun opportunity with others.  

Give away a copy or copies of your CD by using a totally free platform like Rafflecopter.

Make this a “dual purpose” endeavor.  Set your giveaway up to get more Twitter followers and Facebook fans (more potential music-loving customers).

Although this is a short list, are you seeing a “running theme” in these strategies for finding your target audience online?

Marketing your talent online is all about “people connection” and starting conversations. 

Comment Box Call to Action:

What talent are you marketing online?  And how are you finding potential customers or clients?

  • What an awesome case study. Too bad I have no records coming out, or I would be all over this. Although, I must say, even with all this promotion any records of mine would NOT be doing well. Although I have plenty of talents, musical talent is not one of them :-)!

    • You’re a sweetheart, Daphne. Thanks for your kind words. 🙂

      You may not have musical talent …
      But no one (and I mean NO ONE!!) rocks the seminar event strategy arena like YOU!

  • Great ideas for your musician! Don’t forget Reverbnation.com too. It’s the perfect site for up-and-coming (and old hats too!) Good luck!

    • Ooh, Martha … appreciate the tip! You’re a keeper. 🙂

      ReverbNation is new to me. I’ll scope it out today and pass the link along to Shannon.

      Have a marvelous week and thanks for the visit!
      Love ya.

  • Great tips for getting started on finding your target audience! I think it’s important to note that you have to actively STAY involved, too. It’s not enough to put out a few tweets, posts or updates and expect a return. If you stay involved and have many, many ongoing CONVERSATIONS – that’s your best bet.

    • You’ve hit the proverbial “connections” nail on the head, Brooke!

      You’re 100% RIGHT.
      That’s why I think it’s nuts when online marketers go after the big “numbers” of fans and followers on social media venues. I mean, really. C’mon. Is it humanly possible to have meaningful one-on-one conversations with 10,000 people?!

      Your point is a valid one — “stay involved”. And in order to do that, you need to be very selective and smart about who you choose to invite into your circle of influence … including potential customers or clients.
      Thanks for swinging by!

  • Great post, Melanie. And a great reminder that we who market others need to look for new ways, opportunities and means to promote our talents and skill sets. I’m a huge music enthusiast, so great to see someone mentioning Last.fm and other sites.

    • Hello Mallie and welcome!

      I’m constantly scouting around for new and creative ways to help others market their talent. You and I just connected very recently so let me share one little personal tidbit … my all-favorite route to travel in business and in life is “off the beaten path”. I’m one of those people often referred to as “different”. And that’s A-Okay with me. 😉

      It’s always a joy to meet a fellow music lover and thank you for knocking on the door of Solo Mompreneur!

  • Great article Melanie. Good timing too since I’m creating the 2nd ed. of my book and will be marketing it soon.

    I have engaged with loads of folks on LinkedIn, by commenting on related blogs and as host of an Internet radio show I interview guests.

    You’ve given Shannon some great suggestions.

    • Delighted to see you back for Part 2, Flora, and CONGRATULATIONS on crafting the second edition of your book!

      Do you ever sleep?!

      People like you are the epitome of “engagement”. I know you’re one busy lady online!

      You’re such a great role model for the messages I’m sharing in this marketing series. I’m going to give you a brand new title. You are now officially crowned …

      The Countess of Communication! 🙂