• Excellent focus and perspective! I, for one, REALLY need to get my butt in gear with Google+. It mystifies and boggles me and I lose patience too quickly. There are only so many hours in the day! As you so eloquently pointed out …. focus, focus, focus!

    • I don’t possess an endless supply of patience, either, Tammy, but I’m falling in love with Google+. Give it a whirl once or twice a week. I have a hunch you’ll quickly see the benefit. 🙂

  • Melanie,

    This is a great approach to deciding where to focus marketing efforts.

    I enjoy doing most of the tasks you listed, but have discovered that in the interest of sanity it’s not wise to try to do them all. As my business has grown I had to take a hard look at how I was using my time. I realized that just because I enjoy a task or am eager to learn how to do a new skill, it doesn’t mean I should invest time in doing that.

    The business owner is like a boat captain and must spend time setting the vision, planning the destination and overseeing the navigation of the vessel.

    So my problem isn’t that I hate the many ways to share my talent (well, except maybe getting on camera) but that I can’t do all of them well by myself. Thus, hiring a virtual assistant saved not only my time, but my mind.

    Even with a virtual assistant to help, however, I still had more hard decisions to make. The toughest is still focusing on one project at a time and shelving my other great ideas for later.

    Thanks for your keen tips.

    • I hear ya knockin’, Ms. Brown …
      and ya CAN come in!

      You’re a “creative” like me, Flora. We creatives have ever-flowing (and overflowing!) ideas twirling around in our heads all the time. 😉

      I wish I had a nickel for every time I said THIS (especially to newbies):

      “Choose online marketing methods that mesh with your personality, are in alignment with your skill set, conducive with your lifestyle, and those that fit your budget.”

      ” … in the interest of sanity it’s not wise to try to do them all”
      We can’t do it all … and we can’t do it alone. You’re a smart cookie for hiring a virtual assistant.

      A myriad of thanks for dropping in to share your insights.
      You Rock, Flora!