How to Fail Faster than a Speeding Bullet in Social Media Marketing

The goal of business is to sell information, products, or services and make money.

In order to accomplish that goal, you need to alert your target audience of your existence.

Potential customers can’t buy a product or service if they don’t know about it!

Social networking sites not only allow potential customers and clients to meet you, get to know you, and most importantly, trust you – they help you attract people who have an interest in the information, products, or services you have to offer.

Have you been spending a lot of time on social media venues and not seeing a return on your investment of that time?

Is “clueless” how you feel when you work so hard and the sales barely trickle in?

Here’s how to Waste Your Time and FAIL FAST in social media:

1)   Confusing social media marketing with becoming a social butterfly and a Chatty Cathy.

2)   Using a sales pitch approach

3)   Buying every social media product and program that comes down the pike

4)   Not automating the majority of your social media efforts

5)   Believing you can make money with no financial investment and no work

6)   Trying to implement social media without a plan

7)   Having no mentor or mastermind group

8)   Not coming to grips with the reality that social media marketing is a long term process that will not produce results overnight

9)   Using social media as your ONLY marketing tool

I’m admittedly a Twitterholic and a Blogaholic and I spend a fair amount of time on my Facebook home page.

But when I first started using social media to grow my business, I didn’t have a clue how to do it effectively or efficiently.

If you’re interested, I’d like to help you avoid wasting your time, shorten your learning curve, and Tweet Your Way to Success and Rock Your Blog! (your biz-building investment – $7)

  • Thank you, Sheila!

    I agree with you — “having someone to share the journey with” is so important, not only for the camaraderie, but also for the accountability. And ONLY hanging out on social media sites and doing nothing else to build your business is like trying to bake a cake with only half the ingredients.

    On Twitter, FF means “Follow Friday” but in this case FF stands for “Fail Fast” if you follow these 9 Don’t’s. 🙂

  • You have build a great recipe for the FAST FAIL. The one that stands out is thinking that Social Media is the only marketing you need to do.

    I know some very successful entrepreneurs that do very little social media.

    Having a plan and a mentor or mastermind group to help you get that plan into action is a must! We all do better when we know where we are going and have someone to share the journey with.

    I love your don’ts list!

  • I’m with you, Elaine!

    I can tolerate and accept a little bit of “pitching” — after all, we’re small business owners and entrepreneurs. BUT those folks that try cramming (or should I say ‘spamming’?) sales pitch after sales pitch down my throat get flushed away in a big fat hurry.

    We’re all doing our best to “better” our best when it comes to social media marketing and that includes ME. 🙂

    Thanks so much for sharing your thoughts.

  • Thanks for the reminders! I have been guilty of some of the above. I would like to believe I am getting better at social media.
    I usually ignore or delete the “sales pitch approach” people.


  • I sat on the fence for a while on this one, Fiona, deciding if I would craft a post about the DO’s or the DON’T’s.

    I think a lot of online marketers are aware of what they should be doing but not nearly aware enough of what they should NOT be doing.

    You know me — I usually try to focus on ways to have success. But today I thought I’d pepper in a post about ways to have “failure” .

    Thanks for your visit and now I’ve got to run over to your blog and read about Quora. I just joined a couple of days ago and my inbox has been jammed with people who are following me there now. 🙂

  • I love these what NOT to dos Melanie. Part of the learning cycle of social media marketing, is learning about what to do, but also what you shouldn’t be doing.

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