I feel your pain. I’ve also grieved the loss of a beloved pet. But may I ask what the death of your parakeet has to do with XYZ? You know, the social media marketing methods I came here to read about. Your sister is expecting triplets?! I gave birth to twin girls twenty-two years ago and I’m still trying to recover. I could probably give your sister a few good pointers. But may I ask what this glorious piece of news has to do with XYZ? You know, the healthy low-fat recipes your blog promises to share. I fully understand what it’s like to end a long term relationship. It’s crappy and crummy and sends you on a depressing trip to Shitsville! But may I ask what your break-up has to do with XYZ? You know, the public speaking niche your blog was designed around. Happy birthday and congratulations on your new car! I drive a Honda and I love it. Good choice. But may I ask what your new ride has to do with XYZ? You know, the self-publishing tips noted in your blog’s tagline. Have I convinced you yet? It’s rarely a good idea to share personal issues on your business blog. The last thing you want to do is confuse new visitors, subscribers, or your loyal readership. Many are already confused enough. The exceptions to the rule (just so I don’t have people throwing rotten tomatoes at me or inciting a riot): 1.) If you’ve made it CLEAR you’re going to write a combination of personal and business-related posts, go for it. But be sure that announcement resembles neon-sign advertising. Do whatever you need to do to ensure people landing on your site know what to expect. Otherwise, run the risk of criticism and folks who won’t return for more mixed bag content. 2.) IF you can tie a personal story or happening to something biz-related, that’s A-Okay. For example, if writing about your Aunt Emma’s cranky disposition ties into the professional services you offer, feel free to write about her and work to show the connection. Times when personal stories work best on your biz blog: If you’ve purchased an info product or a course you love, worked successfully with a business coach, received an invitation to speak at a networking event, or helped a client reach his/her goals, then by all means, share your personal stories, accolades, and victories. (Oh, and the not so fun biz stuff, too.) But please don’t confuse or annoy your audience (or gross them out, attempt to draw them into your personal drama, air your dirty laundry, engage in public arguments, or pull skeletons from your family’s closet). Play it safe (and smart) and stick to writing about what your blog promises to deliver. Give the people what they came for and they’ll come back for more. Hemorrhoids can be very uncomfortable. I’m sorry you can’t seem to find any relief. But may I ask what your bottom’s misery has to do with XYZ? I’m confused. And I’m starting to feel rather uncomfortable myself. Unlike your hemorrhoids, I’m gone for good! Image credit *********************************************************************** Wait, you HAVE a website for your business, right?! For businesses of all sizes and stripes, an online presence is a powerful marketing tool. But simply tacking a site on to your otherwise bullet-proof biz plan isn’t all there is to it. Our roundup of small business bloggers tackle the best ways to screw up your business by screwing up your website.
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