Get a Leading Edge and Use a Free Tool to Analyze Your Headlines Before You Publish

I’ve been bumping into a lot of blog posts and articles lately that are talking about crafting compelling headlines.

How to write a headline that sizzles is always a hot topic!

Raise your hand if you’re someone who’s tired of ending up with typical, usual, customary (cookie-cutter) blog post titles?

Keep your hand raised if you’d like to have a leading edge and tap into the “Emotional Marketing Value” of your headline text.

I’m seeing a lot of hands waving in the air!

I discovered a totally free headline analyzer tool that will take the guesswork out of knowing if you’re headlines have emotional appeal to your target market.

Now that’s something pretty spiffy to know, isn’t it?

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I tested five different headlines for today’s post.  The one I chose was given an EMV (emotional marketing value) score of 43.75%.

Not sure what that means?

Most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

Can you see the value of using this free headline analyzer tool?

Go give it a whirl and have some fun – plus give yourself a leading edge and start crafting emotionally-charged headlines!


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  • So glad to know you tried out the headline analyzer, Leanne — hooray for you!

    It’s actually really fun and interesting to start out with an idea for a headline and then just keep playing around with the analyzer till you get your desired (super duper!) results.

  • You’re not alone, Judy!

    I think we’re all guilty, at times, of wanting to include WAY too much info (plus all those spicy keywords!) in our blog post titles. I’ve chiseled away at the “paragraph” headlines more times than not to eventually come away with one that doesn’t read like a short story. 🙂

  • Wonderful tool! I just checked it out and I’ll keep using it. Thanks for sharing!

  • Thanks for sharing this tip and link for writing great headlines. Mine tend to go into paragraphs instead of short, sweet and enticing headlines.

    Feel free to use any of my parenting/relationship articles as long as you keep content and contact info intact.

    Judy H. Wright

  • You’re welcome, Elaine. I love this tool and it’s simplicity. It’s helped me to be a better writer and it sounds like it will help you, too!

    Enjoy! And thanks for swinging by today.

  • Melanie,

    Thank-you for the link to the free tool! I entered some of my titles in there and they were less than 15%. I stopped at the one that was 58.33% so I would not feel so bad. “Article Marketing What Does Creativity Have to do With Marketing Your Articles”

    It is amazing all the wonderful places you find on the internet!

    Every time I use this tool in the future I will think of you.

    Thank-you again,
    Elaine Evans Wilson

  • Lynn and Annie — glad you arrived!

    Have fun playing around with this tool and I believe you’ll find it to be a really big help — especially those times when you’re uncertain about the wording of your blog post titles OR when you really want to grab people by the collar and entice them to read your posts! 🙂

    Thanks for visiting today. I appreciate you!

  • mywebgal

    RT @MelanieKissell: Craft headlines that sizzle – the easy way! – with this free tool: http://www.melaniekissell.com/2011/01/ge… #blog30 #blogboost

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  • This is great Melanie love it, marketing attraction begins with an emotional link and this is a great tool for everyone to analyze their headlines no matter how many headlines they have written in the past – now off to play with it 🙂 and learn from it!

  • AnnieInfinite

    RT @MelanieKissell: Craft headlines that sizzle – the easy way! – with this free tool: http://www.melaniekissell.com/2011/01/ge… #blog30 #blogboost

  • Thanks Melanie for this really cool tool! My post title for today came back with an EMV10% – so I will utilize my next blog post and test it out first to get a higher score! Glad you are sharing this, as it will be a huge help!

  • The blog post title you tested got a 50% EMV, Sheila?! That’s downright FABULOUS!!

    I hope you’ll keep this little tool handy and keep putting it to work for you again and again. As a blogger, it’s one of my all-time favorites.

    Thank you kindly for the compliment. You always make my day! 🙂

  • So nice to see you here, Roy. Thanks for dropping by!

    Here’s the direct link to the analyzer: http://www.aminstitute.com/headline/#

    I’m so sorry you had problems using this tool. Give it a go again and see what happens!

  • Good for you, Martha — way to go! I’m so glad you went ahead and put the title you “almost” used in the analyzer.

    43% EMV is AWESOME!!

    I love this tool and I’m happy you’re going to find it useful — especially when you have more than one headline in mind and don’t know which one to choose! 🙂

  • Melanie,

    That was fun! I got a 50% for today’s headline. I tested out some others too and can see what they are talking about. It is good to know I can write SEO and headlines that have emotional marketing value.

    I have to say that your headlines have made me a better headline writer. I go back and look at some of my boring headlines and I could cry.

  • Thanks Melanie! This is a fabulous tool. I put in the headline I used today on my blog and got a big fat ZERO! However, I then put in the title I “almost” used and it came up 43%!!!!!! How funny is THAT?? Guess I need to go back and change out some titles 🙂

  • Obviously, it does not like my submissions- I get no response. But, the concept was intriguing. (I wonder if you have to really paste the item and not type it.)
    Even so, it reminds us that “our titles are what grabs em!”