Examining A Love-Hate Relationship With Advertising And Marketing

Let me just spill the beans right out of the gate.  You know, forego the mystery and cut to the chase.  I LOVE marketing and I HATE advertising. Now that you’ve heard my confession, I could bring this post to an abrupt halt.

But what fun would that be?!

Since I was brave enough to share one of my deep dark secrets, allow me to tell you WHY I feel this way. And maybe I’m not so far off the mark.  Maybe you feel the same way, too.

How many ads, offers, and bright shiny objects sail past your eyes every day?  Too many, right?  The next time you’re weeding through your emails and coming across ad after ad, offer after offer, take note of your emotions.  Are you feeling anything wonderful?

Do advertisements bring a smile to your face?  Add significant value to your life?  Enrich you in any way?  Nope.

As I see it, advertising is a whole lot of pitching, pouncing, prodding, and pushing messages down consumer’s throats. I don’t know about you, but I’m pretty sure I could survive without advertisements.  I’d certainly like to experience one whole day without finding a ton of ads in my inbox!  Wouldn’t you?

What I absolutely love about marketing, on the other hand, is how it’s designed to encourage “engagement” and “interaction” with your fellow human beings.  Marketing is your friend.  It’s centered around nurturing relationships with people. Now THAT puts a smile on my face!

Thanks for letting me vent.  It was very therapeutic. 🙂

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