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Archive for the ‘Starting Out Small’ Category

In part one and part two of this series, you’ve learned about different business models, how to zero in on your affiliate marketing personality, and the cool advantages of becoming an affiliate marketer.

In Part 3,  I want to share some expert tips on how to be successful by promoting and recommending other people’s products, programs, and services.

Tip #1

Dip Your Toe In First

Trying to start up too many sites and affiliate programs when you first begin as an affiliate marketer can mean you won’t have enough quality time and energy to dedicate to each one.  Beginning with one website and a handful (3-5) of relevant affiliate products will give you a chance to learn the ropes.  Once you have found the winning formula, you can repeat it over and over again.

Tip #2

Believe In The Products You Promote

Make sure you purchase and test any product you intend to promote before you begin to sell it.  By recommending it to your target audience, you are putting your reputation on the line! So making sure the product does what it claims is just good business sense.

Check out the company selling the product you are promoting.  Is their customer service up to your standards?  Is their site professional and easy to navigate? Will they treat your customers as you would treat them yourself?

Tip #3

Let’s Talk Money

Check out the payment terms of each affiliate program you join.  What percentage can you expect to get from each sale or will it be a fixed dollar amount?  Will you be paid only for the sale, or will you get commission for each sales lead you generate?  If an affiliate program pays out less than 40% in commissions, I wouldn’t consider joining.  Most pay 50% and some as high as 75%.  Now we’re talking!

Tip #4

Use The Resources In Your Affiliate Members Area

When you join an affiliate program, check your affiliate back office to see what marketing materials have been created for you to use in your promotional and business-building efforts.  These may include email marketing messages, text links, articles, blog posts, graphics, banner ads, Facebook updates, and Tweets for social media marketing.

Some affiliate program owners choose to email you affiliate tips and marketing materials over a 30-day period after you join their program in lieu of having these items stored in the affiliate members area.  In that case, you’ll need to create a file to keep those items handy.

Tip #5

Grab Your Megaphone

You can have a great website promoting high quality affiliate products and fantastic sales copy that would convince the most skeptical visitor to buy, but if you don’t have any traffic to your site, you are not going to make any money.  Successful affiliates spend around 75% of their time and energy on marketing – through e-books, articles, social media venues, classified ads, free reports, tips booklets, and blogging (my favorite).

The beauty of affiliate marketing is that anyone can do it – exclusively or as an addendum to your existing business.

See you for Part 4!

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I turned a half a hundred seven years ago (all of you math wizards have now figured out my age).  Sorry.  There’s no prize involved.

Let’s just say I’ve “been around the block” a time or two and I have a fair amount of life experience under my belt.  I know the difference between right and wrong and I’ve learned that everyone deserves to be treated with dignity and respect.

I decided to become an independent business owner and online marketer after spending almost four decades in the offline working world.  That’s okay.  I believe it’s never too late to follow your passion and design a life that’s right for you.

So, if you’re not moving forward in your business or you’re still sitting on the fence about getting started, what’s holding you back?

Is it that you’re not sure how to put together a business plan? (A short and simple plan is all you need).  Or is it that you think you have to spend money to market your business? (Not true! – You can market on a $0 budget).

Maybe you’re resisting because you lack some necessary skills (Don’t worry a bit – there’s lots of resources and easy action steps to follow).

Take it from this old lady …

There’s no better time than today to live your passion and purpose – profitably!

What questions can I answer for you today that will help you get started or move you closer to your goals as a small business owner?

What do you think is one of the biggest factors for someone making the decision to join your list, download your free offer, or purchase your products and services?  WHY do people consider you to be an expert in your niche and choose to work with you?  Well, I’ll tell you what it’s NOT.

Your prospects, clients, and customers don’t think of you as an expert because you’ve built a better mouse trap, drive the fanciest car, or sell an invention that scrubs their toilet while they sleep!

It’s sometimes a hard pill to swallow as a small business owner, but people don’t really care about YOU.  Ouch.

So what do people care about?  What do they look for that will absolutely cement you in as an expert in their eyes?

Third-party endorsements – oftentimes referred to as Testimonials or Social Proof.  People put a lot of weight on what OTHER people have to say about you.  They need to know that people JUST LIKE THEM are coming to you to find solutions to their problems.

If you’re just getting your new business off the ground and you don’t have any testimonials yet, don’t worry.  Start by asking your friends, colleagues, and subscribers to your list to provide you with “A Toot Of The Horn”.

My youngest daughters are twins.   So the title of this article really caught my attention.  Enjoy!

Parents know it instinctively. To differentiate one from the other, they give their newborn different names. Most businesses beg to differ, and often end up giving the same name to multiple (and widely differing) products, without realising the negative impact on the brand.

Whether you’ve got a growing business or a well-established one, it’s important not to ignore that important law of physics. Two objects cannot occupy the same space at the same time. This branding article
will show you why!

Why Brand And Line Extension Don’t Work

Heard of a cheese company called Kraft? You say Kraft and people say cheese. The amazing association of cheese with their name should have kept the company smiling for decades. But that didn’t happen. Like most companies, Kraft figured they had a great brand name that would extend to a whole range of foods.

Read the rest of this entry »

The bottom line is that if you aren’t utilizing Facebook as one of your main marketing platforms, you NEED to jump on board. Service professionals, authors, consultants, and other small business owners are realizing revolutionary results on Facebook.  So why shouldn’t YOU?

I know I’m looking forward to making a big splash on Facebook and I hope you’ll join me and my friend and colleague, Jessica Swanson, the “Shoestring Marketer”, for a Free Profitable Facebook Marketing Webinar this Thursday, February 11th.

As an extra special bonus, you’ll receive a link to the video recording, a downloadable PDF workbook, and a step-by-step action plan.

Seats are limited so I suggest you RUN, not walk to register for this complementary event!

Hundreds of passionate bloggers have signed the Small is Beautiful Manifesto.

The manifesto and the image above were created by Jen Lemen and Rachelle Mee-Chapman.

THE SMALL IS BEAUTIFUL MANIFESTO:

• We believe stories are valuable, no matter how many people read them.
• We believe following your passion is more important than watching your site meter.
• We believe in the handmade, the first try, the small start, and the good effort.
• We believe that Small is Beautiful.

Join in this tiny revolution.