SOLO MOMPRENEUR

Archive for the ‘Social Networking’ Category

For the past thirty days, I feel like I’ve been riding one of those large luxurious tour buses with a whole pile of really neat people.

Funny thing, though.  It really didn’t matter to me where the bus was headed, I just knew I wanted to be on it.

When we got on board on June 1^st, I immediately recognized a few of the passengers from a previous 30-day excursion.  On that particular pleasure trip, the fun never ended for the entire journey!

It was fabulous and we deemed ourselves the “Fab 50”.

Wondering what happened after we reached our destination?

Well, we didn’t want the excitement, camaraderie, and good times to end, so we got right back on the bus and started touring again.

However …

This time we picked up an extra 200 passengers!

Given such a huge group of people, I had my suspicions that I wouldn’t have enough time to get to know everyone on this trip, and I was right.  I’m sure there were lots of fascinating folks that I didn’t have a chance to meet.

But with any luck …

They’ll be back on the tour bus when we board again in the fall!

I want to extend a very warm and extra special thank-you to all the fantastic bloggers who knocked on my door during this 30-day challenge and posted so many well thought-out and meaningful comments.  I hope we can work together to keep the momentum going!

It’s true. Flattery will get you everywhere.  And social media venues are no exception.

Online marketers often complain that social media sites are a waste of time. They spend hours crafting and posting promotional offers and updates that bring no sales, no clients, no subscribers, and no results.

The truth is that using social media venues is a smart, savvy, effective way to get your message out to your target market. The key is knowing HOW to do it right. Having one-way conversations by posting “Me, Me, Me”, “I, I, I” messages simply doesn’t work.

Sorry to hurt your feelings but … nobody cares about “You”.

In order to get the results you desire and deserve, remember that flattery will get you everywhere. You may not be ready to hear this, but you must be prepared to “give” before you “get”.

Here’s how it works:

Compliment

Give others a thumbs up, a shout out, or kudos for a wonderful blog post, an inspirational quote, a helpful resource, a personal story, etc. that adds value to your life and/or your business. Simply let people know that you appreciate them or admire their expertise. Of course, be absolutely genuine. Don’t say it if you really don’t mean it. Everyone can spot a phony, fabricated remark. You’ll be surprised how far sincerely complimenting others will, in turn, get you noticed online and build your credibility.

Comment

Always take a few minutes to leave your thoughts in the comment box on someone’s blog. Comments create backlinks to your site, providing a tremendous benefit to you. However, posting self-serving promos, coupon offers, and other sales messages will get your comments blocked. Remember that most successful online professionals moderate their blog comments. “Selling” is not proper social media etiquette and you’ll be labeled as hype-y and probably banned from future comments. Only leave well thought out, appropriate comments that are directly related to the topic.

For more simple and creative ways to build your business on the internet and more info on social media marketing, subscribe to the Online Success Newsletter … it’s 100% free and always loaded with expert tips and fantastic resources.

Listen to this post if you like!

I’m a big fan of Twitter and I believe Social Media Marketing is essential if you’re trying to build your business online.

You can’t turn a blind eye, ignore the fact, sweep it under the rug, or crawl into a hole of denial.  Take a look at television ads these days. Social media venues are here to stay!

The last time I checked, Twitter is growing in popularity by 40% a month! If you’re struggling or confused about out how to utilize Twitter as an effective, results-driven marketing tool, let me share some strategies that will help you to get the most out of Twitter.

Keep these guidelines handy for using Twitter to brand yourself and market your business:

• Provide value and share biz tips and tools
• Create anticipation
• Drive conversation
• Showcase your Biz
• Announce important events and product launches
• Build community
• Be helpful and answer questions
• Brag a bit! You deserve it. And show a little personality!
• Experiment with giveaways, discounts, and contests
• Post surveys

In keeping with proper and acceptable etiquette, make sure that less than 10% of your Tweets involve any kind of selling or promoting. So what should you be Tweeting about?

Re-Tweet information from your followers that you find useful, funny, or relevant.

Share Twitpics – the most opened links on Twitter!

Communicate newsworthy items and events and be sure to ask your followers to Re-Tweet messages for you.

Speak in your authentic voice and show why your biz and you are pretty cool!

Send out welcome Tweets to new followers (no selling, please) and become the go-to person in your niche by providing helpful tips and resources and answering questions from your target market.

Promote what you want to promote, but keep relationship building your highest priority.

Not quite sure how to “brag” the right way on Twitter?

The biggest challenge is getting over the “fear” of bragging. My friend and colleague, Cathy Goodwin, can help. Just get her mp3 recording and 25-page workbook by going to: BRAGGING 101 (This is my affiliate link and I give it my highest recommendation) Tiny investment – Big results!

Tomorrow I will be publishing my final post – my last contribution – to the 30-Day Blogging Challenge hosted by Connie Ragen Green.

I want to share my list of all the wonderful takeaways, lessons learned, and unforgettable experiences as a participant in this event.

“C” is for Challenge.  But during this challenge, I came to realize that “C” stands for so much more!  It also stands for …

Commodities – Friendships are the best and most valuable commodities you can acquire.  The friends I made during this challenge are some of the most talented, bright, and creative people imaginable and I cherish every single one of them.

Commitment – Writing 30 posts in 30 days was a huge undertaking for me as well as for some others who participated.  Commitment shows character and builds character.

Capacity – There was no such thing as limited space or limited seats to join this challenge.  Everyone was welcome.

Cooking – I got my hands on some new recipes and learned some culinary secrets during this event!  What a treat to have a couple of food experts on board.

Concentration – The only real way to make it all the way through this challenge was to become like a horse with blinders on and focus, focus, focus!

Collaboration – Bring a variety of personalities, skills, and expertise together.  Combine that with energy, inspiration, and motivation … and lookout!  Joint ventures, interviews, and an upcoming collaborative radio show are just the tip of the iceberg for this group!

Comedy - Laughter is the best medicine.  I had a blast meeting others who value a sense of humor as much as I do!

Cooperation – Everyone did a fabulous job of visiting lots of blogs, posting wonderful comments, following networked blogs on Facebook, staying updated at TweetChat, giving support, and Re-Tweeting posts.

Communication – Some of the best stories I’ve ever read were communicated during this challenge!  People offered advice, a listening ear, business building tips and tools, relaxation techniques, tutorials, book recommendations, and how-to’s.

Compliments – I will forever embrace the words of encouragement and all the positive, uplifting comments I received during this event.  There was rarely a day that I didn’t witness someone paying someone else a confidence-boosting compliment.

Complaints – There were none!!

I’m a big Twitter advocate and enthusiast.

So many of my followers are the most fascinating  and most wonderful people you could ever want to meet!

Today I am excited and proud to introduce you to some extremely talented and amazing bloggers!

My Follow Friday Shout Outs for this week are:

@HetherBestel ~ Heather can help you move from mad dash to organized serenity.  Just call her “The Queen of Calm”!  She’s the author of “More ME Time” –> The busy woman’s 3-step plan to reclaim your life and find joy every day.

Words that describe Heather:  Creative and Compassionate (and generous beyond belief!)

@MarthaGiffen ~ Martha’s got the “Lingo List” –> The free list of internet marketing definitions to help you get started and to guide you through the MAZE of online marketing.  She takes the guess-work out!

Words that describe Martha:  Witty, Warm, and Wonderful (and very responsive!)

@MarciaHoeck ~   Marcia can show you how to turn your existing staff into a successful team that makes your business more $profitable$. She won her husband’s heart by juggling and in the fourth grade she was the Hula Hoop Queen!

Words that describe Marcia:  Polished and Poised (with a tremendous sense of humor!)

@BobbyMiddendor ~ Bobbye’s expertise is copywriting –> She’s the keeper of words that bring heart to your marketing and soul to your business!  Bobbye shows Conscious Creators how to craft copy for the web.

Words that describe Bobbye:  Soulful and Sensational (and intellectual, to boot!)

Following any or all of these fabulous friends will definitely enrich your life and your business!

Another Friday will be rolling around soon and Twitter enthusiasts everywhere will be joining the popular weekly event as an opportunity to recommend their favorite followers to others.

Some people choose to post at #followfriday and some prefer the shorter version, #FF.  If you’re brand new to #’s (hashtags), visit http://hashtags.org or do a search for hashtags on Twitter to learn more.

Follow Friday recommendations are oftentimes referred to as “kudos”, “mentions”, “reco’s”, and “shout outs”.

Here are my Four Best Tips for getting desired results using Follow Friday recommendations:

1) Don’t just “clump” a pile of names (Twitter ID’s) together in the same post.  It’s the standard approach I see all the time and it won’t work to get your favorite followers the attention they deserve. No one wants to take the time to rifle through name after name in order to check out each person’s profile.

2) Don’t create posts like: “Follow so-and-so” or “Follow my friend, so-and-so, he’s great.”  Does that really make you want to check the person out?  No, I didn’t think so.  You may think your Twitter friend is great, but why should I?

3) Give each of your recommended followers their own chunk of the spotlight.  Praise each one individually to share their talents, skills, expertise, and personality!  For example:

Be sure to follow @shoestringgal to tap into the most Powerful Free Marketing Platforms! #followfriday

Look to @ConnieGreen for a 5-pronged approach to online writing success! #followfriday

Check out @CathyGoodwin for copywriting savvy & the best doggone dog blog on the planet! #FF

4) And my all time favorite tip is to place your Follow Friday recommendations in a BLOG POST.  A blogging platform is the perfect venue to make your Twitter followers shine!  You can include a bio, a short story about each person, or a list of products or services they promote.  You might also want to share how you met and why you decided to follow these folks.  Posting your Follow Friday shout outs on your blog gives you total creative freedom and flexibility!

Would you like to follow me on Twitter?

It’s not because I don’t like you and it has nothing to do with your ethnicity, color, creed, political party, or gender.

When I get a new follower notification from Twitter, here are the factors I consider in making my decision to follow you back … or NOT.

PHOTO: Right out of the gate, if you don’t have a picture on your profile, I’m gone!  And I don’t mean a company logo or some silly avatar or cartoon.  And please don’t use an off-in-the-distance snapshot of yourself.  In order to build a relationship, I need to see your face.  You don’t have to hire a professional photographer to take a pricey  head shot.  Just use a digital camera or upload a photo you have on file.

BIO: Tell me “why” I would want to follow you.  What is your expertise?  Who do you serve?  What words describe you best? I need you to zero right in and grab my attention. If your profile is missing a bio or your bio is bland and boring, I’m gone!

REPLIES: Are you interacting with your followers?  Are you Re-Tweeting interesting and valuable information posted by others?  Or is your home page filled with one-way conversations?  If all your Tweets are “me, me, me” focused, I’m gone!

Twitter is a great platform to showcase your expertise, build community, drive conversation, be helpful, and provide value.

So if you want me to follow you back, please let me see your face, tell me about yourself, and show me that you’re interested in building relationships by interacting with others.

LinkedIn is a great marketing platform for building your business and for making b2b connections.

You can choose to bury your head in the sand or sweep the fact under the rug, but …

Social Media sites are here to stay.

Online visibility and credibility expert, Nancy Marmolejo, answers “Why Social Networking?” in her Free Action Guide. It’s a great read!

Take a minute to share your thoughts:

How are you incorporating social networking into your marketing strategy?  Which social media site do you use most?  Why? Post your comments below.

Social media marketing is absolutely necessary if you’re trying to build your business online.  You can’t ignore the fact, sweep it under the rug, or crawl into a hole of denial. Just take a look at television ads these days.  Social media sites are here to stay.

The last I heard, Twitter is growing in popularity by 40% a month!  If you haven’t figured out how to utilize Twitter as a marketing tool, let me help you get on board in the most effective ways possible.

Keep these guidelines handy for using Twitter as a marketing tool:

1.)  Provide Value

2.)  Create anticipation

3.)  Drive conversation

4.)  Showcase your biz

5.)  Announce something important

6.)  Build community

7.)  Be helpful

8.)  Brag a bit! You deserve it

9.)  Show a little personality

10.) Experiment with giveaways, discounts, and contests

As a general rule, less than 10% of your Tweets should involve any kind of selling or promoting.  So what should you be Tweeting about?

Re-Tweet information from your followers that you find useful, funny, or relevant. Share Twitpics – the most opened links on Twitter!  Communitcate newsworthy items and events and be sure to ask your followers to Re-Tweet the messages for you. Speak in your authentic voice and show why your biz and you are cool.  Send out welcome Tweets to new followers (no selling) and become the go-to person in your niche by providing helpful tips and resources and answering questions from your target market.  Promote what you want to promote, but make building relationships your highest priority.

Not quite sure how to “brag” the right way on Twitter? The biggest challenge is getting over the “fear” of bragging. After all, you don’t want to sound like a used car salesman. My friend and colleague, Cathy Goodwin, can help.  Just get her mp3 recording and 25-page workbook by going to:
BRAGGING 101 (This is my affiliate link and I give it my highest recommendation) Teeny-Tiny investment and Big results.