10 Minutes of Unscripted Honesty about Blogging for Money

Blogging for money is a topic we REALLY need to have a conversation about.

The majority of my readers are working hard to find ways to monetize their blogs and it’s a huge challenge.  Some online marketing experts make it sound like a walk in the park, but guess what?  It’s not.

Please watch this 10-minute video first and let’s get the conversation rolling into high gear!

I discovered this video on my friend’s blog and it really got me thinking.  Thank you, Danielle McGaw, for spending some time hanging around on YouTube.

We need to put on our thinking caps, pitch in, share our insights, and lend some solutions for how to make money through blogging.

Is creating your own products the answer?

Will affiliate marketing do the trick?

Are niche sites the holy grail?

Ana Hoffman of Traffic Generation Cafe produced this video.  Her blog is outstanding and she’s got thousands of readers.

If someone of Ana’s caliber and popularity considers blogging for money a formidable challenge, how difficult is it going to be for the rest of us?

Would love to hear your thoughts.

4 Ways to Identify Your Ideal Prospect

Your marketing messages should always be crafted and centered around “who” you serve and “how” you intend to serve them.

Today let’s focus on the “who”your ideal prospect.

To zero in on your ideal target audience …

You need to turn yourself into a prospect profiler!

4 Ways to Identify Your Ideal Prospect:


1.) GEOGRAPHICAL TARGETING – Specific locales (regions, counties, cities, communities)

2.) DEMOGRAPHIC TARGETING – Age, Gender, Marital Status, Occupation, Income, Education level

3.) PSYCHOLOGICAL TARGETING – Values, Fears, Desires, Goals

4.) ASSOCIATION TARGETING – Your ‘warm’ market (people you’ve met, know, or networked with)

Now let’s take it one step further and take a look at the …

Ideal Prospect Equation:


Physical description + Psychological description + Their problem + The Solution + Where to find them + How you will communicate with them

What steps have you taken to identify YOUR ideal prospect?

Can you add anything to what I’ve shared with you here?

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Blogs and Birdhouses Share the Same Goal

This week I was thinking about the purpose of blogging and the goals I have set for my business blog.

With the start up of a new year, I was contemplating some fresh, unique ways to make my blog work for me and some topics that would be appealing to my target audience.

At the time, I was sitting outside on my patio (It’s warm here in the winter).  I looked across the street and saw a neighbor’s birdhouse perched high atop a sturdy, square wooden post.

It suddenly dawned on me that blogs and birdhouses share the exact same goal.

Go ahead and say it.  I already know I’m a little “quirky”.  That’s okay.  That’s a big part of what makes me ME.

But think about it for a minute.

What’s the main goal for constructing a birdhouse?

And what’s the main goal for a blog?

They both need visitors!

No sense putting up a birdhouse if no birds come by to enjoy it.  And the same principle holds true for your blog.

So how do you get birds to land in a birdhouse and people to land on your blog?

Simple …

  • Create a pleasant, comfortable, interesting environment to hang around in
  • Provide lots of yummy treats
  • Consistently replenish the supply of food (for your blog – delicious content!)

Can you think of something unusual or eclectic your blog can be compared to? Just fill in the blank – “My blog is like …”

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Do You Have an Indestructible Business?

You can go broke being successful (I mean literally, lose your shirt)

Even if you have plenty of clients and/or customers and lots of work coming in, spreading yourself too thin and not paying attention to the fundamentals can really take a toll on your ability to serve your target market and grow your business successfully.

Just being passionate and good at your craft won’t keep you in business.

Yes, you may be keeping your clients and customers very happy.  But are you sure you can always pay the bills?  And do you have any idea what will happen next year, next month, or even next week?

You can do an excellent job for those you serve but you can also undervalue your contribution to them.

You see where your genius lies but the “undervaluing” can result in: [Read more...]

Your Blog is Your Best Attraction Tool

Every success-minded online marketing entrepreneur, business coach, consultant, self-employed professional, and freelancer needs a blog.

Here’s an equation I learned from Lexi Rodrigo that demonstrates the foundational components of online marketing success:

BLOG + EMAIL MARKETING = PROFITABLE ONLINE BIZ

Your business blog is your most powerful tool for attracting prospects, clients, customers, and even joint venture partners because:

1) It’s a platform for showcasing your talents, skills, and specialized knowledge.  It puts you center stage in the spotlight!

2) It encourages interaction and builds community with people who share common interests, objectives, and goals.  It’s the perfect place for your target audience to hang out, enjoy the view, and gather some helpful tips, resources, and expert information from you.

3) It’s a place to share the need for and demonstrate the results others have experienced from using your products and/or services.  Case studies and product reviews are two of the most popular and most attractive types of blog posts.

4) It’s easy to use and provides you a central location for your online marketing and networking efforts.  From all other locations on the internet, always strive to send people back to your blog to gather more information on a topic, subscribe to your list, or learn more about you and what you have to offer.

Your blog is the hub of all your business-building activities.  What are some ways you are making your blog a strong magnet?

Pleasure Revenge, Cocooning, and Clanning

Did you know Pleasure Revenge, Cocooning, and Clanning are just three of 17 trends to watch for in predicting the future in ways to connect with consumers?

I didn’t either.

Then I read a truly fascinating post from Denese Bottrell of ThoughtfulContent.  I was lucky enough to discover Denese and her blog via the 31 Days to Build a Better Blog challenge.

What amazing adventures she’s had!

Denese didn’t just leave corporate life …

She obliterated it!

She squashed it!

She wiped it away!

Read “17 Trends Track Business Opportunity (and Personal Sanity)” and learn the meaning of such trends as 99 Lives, Icon Toppling, Cashing Out, and Down-Aging.

Denese’s post will have you taking a careful look to see if you can find ways your business can solve one of these problems, enhance a life, or improve communication.

7 Stifling False Impressions of Marketing Products and Services Online

“I don’t like marketing” or “Marketing is too hard” is the mindset of many small business owners, especially those just starting out.

That’s a shame because marketing needs to be at the top of your priority list every day.  If you don’t plan on devoting the majority of your time to marketing your products or services, you may as well fold up your tent and leave camp!

Most of the time, a negative attitude toward marketing stems from misconceptions and a misunderstanding of the difference between advertising and marketing.

Let’s run through just seven (there are many more!) false impressions of marketing your business online:

1)  Marketing is a big bother and an interruption to
people.

Actually, that statement pertains to “advertising”, NOT marketing.
Television advertisements are bothersome, for example, because they
interrupt the viewing of a program.  I haven’t met anyone yet who’s said, “I
love T.V. commercials!”  Marketing is not a blatant “in your face” method of
making sales.  Marketing is a much softer and palatable business-building
tool.
2)  People won’t be interested in what I have to offer.

In other words, “People won’t buy what I’m selling”.  Not true.  If you’ve
taken the time to study the demographics of your target audience and
you’ve done some thorough keyword research, then you can market
confidently knowing there’s a flock of potential clients or customers that
want what you have to offer.  Marketing is about establishing and nurturing
relationships with your prospects through a crystal clear understanding of
their problems and the solutions you offer.
3)  It probably won’t work anyway, so why bother?
Oh, brother.  I’ve heard this one more times than I care to count. 
Developing the right kind of “marketing mindset” matters.  Giving up before
you even try is a one-way ticket to failure.  If you maintain a defeatist
attitude, your business will not thrive.  The only way to get past this type of
thinking is to dig your heels in and take some action!  You need to “test” a
marketing strategy or platform first, give it a fair amount of time, and see if
it’s working for you.  
4)  Marketing is way too expensive.
Rubbish!  Advertising can empty your wallet pretty quickly, but marketing
can easily be done effectively on a tight budget.  The majority of the
successful marketing strategies I use cost $0.  So even if you’re on a super
slim budget, don’t sweat it. There are literally hundreds of free marketing
platforms.  Want to learn more about marketing on a zero-dollar budget?
Download a Free Shoestring Marketing Kit.
5)  Only business owners with sub-standard products or services need
marketing. [Read more...]

I Know You’re Busy

Guest post by Kenneth Weene, PhD

As a married man, semi-retired and with no kids at home, I might seem an unlikely source for good advice to you, a single woman trying to run a business – and especially to those of you who are also moms. You may be among the busiest and most harried people on earth. You are also constantly being evaluated, observed and measured. Your every piece of clothing and accessory can be held against you. Your looks are constantly being judged. Men do have it easier.

So what do I have to offer you? A single word. Balance! I know that deadline is looming. I know that sale has to be made or that presentation given. I know the kid is sick and by the way needs some cupcakes or crudités for the school party. I know your home needs cleaning. I know, I know, I know.

Balance!

Make a graph. Across the top list the important needs, demands, and wants in your life. Once you’ve made the list you may want to arrange it so it goes from most important to least. Don’t forget your relaxation and health. Without taking care of yourself, you won’t get very far for very long. Don’t forget your spiritual needs. Without your sense of serenity you can’t keep your focus clear. Exercise is on that list. Important in itself not just part of health, recreation, and appearance but in itself. Have you added long-term security? You have a future, and so do your kids. Socializing – within the family and with peers, is important. So is looking for a mate if you want one.

When you finish your list come back. [Read more...]

So You want to be a Freelance Writer

Guest post by Lisbeth Tanz

One of the things I hear most frequently from new freelance writers is that they didn’texpect it to be so hard.

If they had asked me, I could have told them that doing this work isn’t the easiest way to earn a living, at least not initially.

No new business is easy – but when you consider that all you need to start a writing business is a computer, Internet connection, telephone, fax (maybe) and writing talent, it seems like a slam dunk.

However, starting a writing business takes more than just good writing skills. It takes business savvy (or the willingness to develop it), the ability and desire to work hard to get established and an understanding that money won’t start flowing immediately (unless you’re really, really fortunate).

Here are 10 things to consider before you declare yourself in business as a writer:

  1. Identify the things you know a lot about and would enjoy writing about.
  2. Determine how much time per day you will be able to pursue your writing business dream.
  3. Determine the market(s) you want to pursue. Do you want to write for magazines? Newspapers? Web content providers? Your own content? Do you want to create your own products? Do you want to be an affiliate marketer? (You’d be surprised at how much writing is necessary when you promote the products of others effectively.) NOTE:  Each of these markets is different and you may not be able to find work for some of them on the job boards.
  4. Analyze (don’t just look at) the top job boards:  guru.com, elance.com and odesk.com. There are others, but these three are probably the biggest. I could write a post or three on just this topic. You’ll want to look for what the most successful bidders are doing and emulate them.
  5. Take a stroll over to Craigslist to see what freelance gigs might be posted there. Sometimes I find hidden gems on my local Craigslist.
  6. Now that you’ve done some research, you’re better prepared to write down three goals you would like to achieve with your writing business in the next three months, six months and 12 months. Setting goals helps you stay focused.
  7. You’ll also want to calculate how much money you must earn to make this venture worthwhile. You can learn how in this post I wrote about calculating your freelance writing rates .
  8. If you don’t have any writing examples, create some! You won’t need many, but you will need to create a few that can demonstrate your writing ability.
  9. Consider where and when you’ll do your writing. If you have three kids under three, this could be a challenge. But people manage extreme or difficult situations and still make time for writing, so get creative with your planning.
  10. If your skills aren’t up to snuff, search for mentors, websites and books that can help you improve your skills.

There are many other things to consider, but these should get you started. You might have noticed that I didn’t talk about coming up with a business name, creating a logo, making business cards, etc. That’s because you will best serve yourself by considering these 10 points before you jump headfirst into a writing business.

Many thanks to Melanie for giving me the opportunity to guest post on Solo Mompreneur!

Lisbeth Tanz is a freelance copywriter and editor. Her business, The Hired Pen, was started on a wing and a prayer in 2004 (before she understood the 10 points above). Since then she’s written and edited for a wide variety of business clients, but focuses primarily on alternative health and wellness, home improvement and pets/animal companion writing. She’s continually amazed at all there is to learn about writing and business and enjoys sharing her newfound knowledge with new and experienced writers at www.savvyfreelancewriters.com. You can also find her on Facebook, Twitter and LinkedIn .

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To Blog or Not to Blog – That is the Question!

Guest post by Jane Lee

One might ask why bother blogging? I just do not have the time to blog. What is in it for me? Definitely, I hear all your concerns.

With business both now online, off-line, and corporations, everyone asks do you have a website/blog?

Your website is now your storefront. Prospects, clients/customers walk into your establishment and they want to see what you are all about. Your blog is that connection with your readers just like the customers walking into the store. They find out about your specials of the day, the types of service that you offer them and information that will help them make an informed decision of which product/services is right for them.

Here are the 3 key reasons why you should be blogging on a regular basis:

1) Keep your prospects, clients/customers up to date on what is happening. Think of yourself as a newspaper or magazine. You are providing consumer information that they may not be aware of and they are coming to you for resources.

2) By providing rich content and information, your prospects, clients/customers see you as the expert in your field and this builds credibility.

3) It takes time for visitors to find you.  If you are a brand like Coke-Cola, then everyone is familiar with your service. By blogging, reciprocating, and becoming visible in the community, others will start to notice and begin to follow you.

Happy Blogging and to your Great Success!

Jane Lee is a Marketing and Sales Coach who loves to blog. She teaches coaches, service professionals, and solo entrepreneurs how to sell authentically with confidence and ease.

{mysig}  Thanks for being a guest author on my blog today, Jane!

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