It’s Almost Like Being Human – Phlogging on ipadio

Are you new to “phlogging” and wondering what this strange word means?

Simple!   It’s blogging by phone.

Phone + Blog = Phlog

My friend (and brilliant blogger), Fiona Bosticky, of Abnormal Marketing, introduced me to ipadio.  I’m really fortunate to have Fiona in my circle of friends for many reasons.  But I’m especially lucky because she’s a researcher extraordinaire when it comes to uncovering new tools and technologies to help small business owners market their products and services online.

If you haven’t had the joy of connecting with Fiona yet, look her up.  You’ll be pleasantly surprised at all the wonders in her blog posts and all the ways she can help you to market your business.  Follow her on Twitter at @abnormalmarket

Here’s an overview of the cool ways you can apply ipadio to your small business strategies: [Read more...]

Best Way To Communicate With Your Audience

To tap into the needs of your target audience and ramp up your marketing results …

Communication is the key.

Of course, there are many ways to “talk” to your prospects, clients, and customers.

Are you aware of how your target audience prefers to communicate?

Figuring that out is the cherry on the ice cream sundae!

Your audience may prefer to communicate with you by:

  • Email
  • Phone Call
  • Text Messaging
  • Hard Copy Newsletter
  • Social Media
  • Video
  • Podcast
  • Ezine
  • Direct Response Mail

A “best practice” for marketing your products or services is “Test Before Invest” – and that could mean an investment of either time or money or both. [Read more...]

Use Your Voice To Promote Your Products And Services

Some solo professionals and small business owners really enjoy writing and others prefer speaking.

You don’t have to have a college degree in communications or specialized training to use speaking as a strategy to promote your products or services.

If you enjoy using your voice to build your online business, teleseminars are a fantastic marketing platform. You can invite your e-newsletter subscribers, blog readers, customers, current clients, and social networking friends to attend your teleseminar.

For those that can’t attend, be sure to provide a “replay” link so they can listen to the presentation at their own convenience.

If you spend time on my website, you’ll quickly figure out that I’m a big fan of “Free”. So here are four No-Cost teleseminar resources for you to check out:

  1. FreeConferenceCall.com
  2. NoCostConference.com
  3. FreeConference.com
  4. FreeConferenceCalling.com

Speak up! Speak out! Using your voice is a very effective way to share your expertise, showcase your talents, and let your personality and pizazz shine through.

My Experiment Bombed

Yes, my experiment was a flop.

But it’s all right because that’s why they’re called “experiments”.

Sometimes they work and sometimes they bomb.

Since I didn’t get the end result I was hoping for, I’m starting to have an affinity for this quote …

“If you call failures experiments, you can put them in your resume and claim them as achievements.” ~ Mason Cooley

Before the start-up of the 30-day blogging challenge, I decided I would test a new blogging strategy.  This is my second blogging challenge and I wanted to do something a little different this time – try something fresh and spice things up a bit!

I decided to add audio recordings to my blog posts.  I thought it might be fun for my readers to have the choice to listen to my posts if they preferred.

I consistently (and happily) created audio versions of my posts for the first thirteen days of the blogging challenge.  They seemed to be well received and I was very pleased.

Then …

Yesterday was the first day I DID NOT include an audio with my post – intentionally.

So what was the experiment all about?

I wanted to see if anyone noticed that the audio was MISSING from the page – an element that had been there for thirteen days in a row.

Nope.  Not a peep, not a whisper out of anybody.

So, will I start adding audio versions to my posts again?

Maybe.

{mysig}

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