Online Newsletters | Solo Mompreneur

Best Way To Communicate With Your Audience

By Melanie Kissell 12 Comments

To tap into the needs of your target audience and ramp up your marketing results …

Communication is the key.

Of course, there are many ways to “talk” to your prospects, clients, and customers.

Are you aware of how your target audience prefers to communicate?

Figuring that out is the cherry on the ice cream sundae!

Your audience may prefer to communicate with you by:

Email
Phone Call
Text Messaging
Hard Copy Newsletter
Social Media
Video
Podcast
Ezine
Direct Response Mail

A “best practice” for marketing your products or services is “Test Before Invest” – and that could mean an investment of either time or money or both. [Read more...]

Filed Under: Building relationships online, Customer Care, Email Marketing, Ezines, Online Marketing, Online newsletters, Podcasting, Social Media Marketing Tagged With: Communication, Customer Care, Customer Service, Email Marketing, Ezines, Internet business success, Marketing your services online, Podcasting

FREE Is Not A Four-Letter Word

By Melanie Kissell 12 Comments

Would you like to listen instead?

Lots of service professionals and other online marketers have a very negative connotation of “Free”.

They consider it one of those “less-than-savory” four-letter words. Free does not mean frivolous, cheap, or useless.

Smart and savvy independent business owners not only OFFER free information to their target audience, they also SUBSCRIBE to the very best free resources their competitors, clients, vendors, and colleagues have to offer.

Why?

It’s an ideal opportunity to learn something new, gather business-building tips, get invited to valuable teleseminars or webinars, and get PLENTY of ideas for blog posts, podcasts, articles, ezine content, and product creation.

If you’re trying hard to market your business on a shoestring budget (mine’s as thin as dental floss!), then make today the day you become a big fan of “Free”.

Free is not a bad word. Shift your thinking and start putting it in a positive light – in smart ways that can catapult your business.

Have you met the Shoestring Marketer yet? If you use Twitter, be sure to follow her there @ShoestringGal.

No one else I know has a bigger or better grip on the true meaning and the business-building value of “Free”.

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Filed Under: Ezines, Internet Marketing Tools, Online Marketing, Online newsletters, Service Business Owners Tagged With: Free marketing tools, Podcasting, Shoestring Marketing, Teleseminars

Am I Nuts Or Is “Oops!” A New Marketing Strategy?

By Melanie Kissell 2 Comments

Either there’s a whole lot of really brilliant online marketers who are exhausted, overworked, careless, or suffering miserably from absentmindedness …

OR …

“Oops!” is a new marketing strategy and no one invited me to a webinar to learn about it! Didn’t get an invitation to an Oops teleseminar, haven’t seen anyone Tweeting about it, and I haven’t seen one mention in any of the ezines I read.

Do you think some exclusive and secretive Oops group is purposely leaving me out of the loop? I’ve got my suspicions and I’m beginning to wonder because …

Rarely does a day go by that I don’t find one of the following in an email subject line:

Oops! I sent the wrong link
Oops! You missed the deadline
Oops! I forgot to mention
Oops! I’m sorry you couldn’t attend
Oops! I should have sent this yesterday
Oops! Looks like you missed this
Oops! The call has been rescheduled
Oops! The early bird discount expired
Oops! Here’s the corrected link
Oops! I didn’t mean to do that

Is it just me? Or are you getting “Oops!’d”, too?

All kidding aside, I know that sometimes we just get in a hurry and make a mistake.

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Filed Under: Email Marketing Campaign, Ezines, Online Marketing, Online newsletters, Online Promotions Tagged With: Email Marketing, Internet business success, Online Promotions, Teleseminars, Webinars

7 Tricks For Creating Powerful Ad-Copy

By Melanie Kissell Leave a Comment

Post by Jessica Swanson, The Shoestring Marketer

As a small business owner, at one time or another, you will need to create a compelling ad. It doesn’t matter if your ad is a sales brochure, email announcement or a newspaper ad, ultimately, your ad-copy must grab your prospect’s attention, produce a desired emotional response that urges them to take action.

Here Are 7 Key Points To Keep In Mind, When Writing Ad-Copy:

1. Choose Your Words Carefully

There are over 175,000 words in the English language and, if used wisely, have the power to sway people’s thinking, change their perspective and even motivate them to take action.

Selecting your words thoughtfully and with precision will create an enormous difference in the quality and performance of your ads.

- Words that create a feeling of safety: peace, relaxed, serene, secure, warm

- Words that create a sense of control: confidence, mastery, balance, self-assured, composure

- Words that create excitement: edgy, exhilarating, explosive, juicy, sensational

Are You Getting Meat and Potatoes in Your Inbox?

By Melanie Kissell 1 Comment

Or are you getting served bland and tasteless cafeteria food?

If you’re like me, you subscribe to about a gazillion blogs, ecourses, podcasts, white papers, reports, and newsletters. And I bet every time you sign up, you’re expecting some meat and potatoes to land in your inbox – something hearty, palatable, and filling. Doesn’t always turn out that way, does it?

I’ve been in the “unsubscribe” mode lately and for good reason. There’s only so much any one of us can digest in one sitting. I’ve been trying to weed through so many email subscriptions every day that I’m starting to develop heartburn and indigestion!